Episode 638: Breaking the “glass ceiling”: More Women in Clean Energy Leadership!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Nhan Pimentel and Joanna Marienhagen from SMA Solar Technology share their experiences navigating the male-dominated renewable energy field. They discuss strategies for success that include the importance of self-branding, flexibility, communication skills, and flexibility. They also highlight the value of diversity in fostering creativity, problem-solving ability, and healthy team dynamics. Gain unique insights and practical advice for thriving in the renewable energy industry.

Helpful RESOURCES:

Connect with Joanna Marienhagen on LinkedIn

Connect with Nhan Pimentel on LinkedIn

Follow SMA Solar Technology on LinkedIn, Facebook, Twitter, Instagram, YouTube and website

Key Takeaways:

  1. Don't Limit Yourself: One should not be afraid to venture beyond one's comfort zone and seize opportunities that arise. By being your own champion and mastering effective communication, you can significantly contribute to your career success.

  2. Value of diversity: Including more women in leadership positions can enhance creativity, problem-solving, and team dynamics.

  3. Company culture: Companies like SMA Solar Technology that appreciate diversity provide a more conducive environment for women to excel in the renewable energy field.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 637: Expert Panel: The critical role of Storytelling in YOUR company (you can’t have marketing without it!)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In this episode, we cogitate on the power of storytelling in marketing with Scarlett Chepke, Tom Weirich, and Pallavi "Lavi" Singla. We explore the challenges of capturing stories at scale, the importance of regular audience research, and the ability to differentiate between internal and external audience engagement. The panel offers insight into tools like social media, tagging systems, and the potential role of AI in the process. Listen in for insight and suggestions to elevate your marketing strategy to best reach target audiences as well as how to show your investment in the community.

Helpful RESOURCES:

Connect with Scarlett Chepke on LinkedIn

Connect with Pallavi Singla on LinkedIn

Connect with Tom Weirich on LinkedIn

Follow SOLV Energy on LinkedIn and on its website

Follow Nextracker Inc. on LinkedIn and on its website

Follow EDP Renewables North America on LinkedIn and on its website

Key Takeaways:

  1. Authentic Storytelling: Storytelling can create powerful emotional connections, enhancing marketing strategies and driving adoption. It’s critical, therefore, to understand HOW storytelling works and to find ways to capture the stories in your company and customers at scale.

  2. Technological Tools: AI-driven analysis, tagging systems, and social media policies can help manage large-scale content. But if you don’t have a plan, then it’s content overwhelm and creates confused messaging.

  3. Audience Research: Constant research and updates of target audiences and personas ensure relevant and engaging content. In this panel’s experience, this needs to be done at minimum every 6 months as audience personas are in continually evolution.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 636: Insider's Guide to Renewables M&A and the Storage Markets: KeyBanc Capital Markets Directors Weigh In

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Join six managing directors from KeyBanc Capital Markets as they delve into the formidable challenges and innovative solutions in the renewable energy arena, focusing on battery storage and the M&A market. The conversation weaves through supply chain issues, financing complexities, and regulatory obstacles, shedding light on ingenious strategies such as creative funding structures and expedited interconnection policies. This exchange provides a candid introspection into the sector's intricacies and a testament to the industry's resilience and continued innovation.

Helpful RESOURCES:

Connect with Aaron Klein on LinkedIn

Connect with Julian Bailliet on LinkedIn

Connect with Ari Citrin on LinkedIn

Connect with Timothy Beach on LinkedIn

Connect with Everett Currier on LinkedIn

Connect with Ryan Pirnat on LinkedIn

Follow KeyBanc Capital Markets on LinkedIn and on its website

Key Takeaways:

  1. Market Maturation: Over the next 1-3 years, the maturation of public markets and tax equity markets will provide a more conducive environment for investors.

  2. Policy Standardization: Seeking consistency and harmonization in state/local incentives and programs can simplify the complex regulatory environment. 

  3. Key Partnerships: Forming alliances with larger companies and exploring more financial formats can help address the increased financing costs.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 635: RE+’23 Recap: Industry Pulse with Nate Jovanelly

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Today, we dive into the RE+ event, attended by over 40,000, highlighting the clean energy industry's surge. Joined by industry expert Nate Jovanelly, who hosts the Industry Pulse at the PowerUp Live Podcast Stage, we'll discuss pressing topics: workforce development, the pivotal role of prosumers, and the emergence of strategic collaborations. We also reflect on the challenges of RE+ and the allure of swag. For an extended recap, visit suncast.live.

Helpful RESOURCES:

Connect with Nathan Jovanelly on LinkedIn

Follow Jovanelly LLC on LinkedIn, Instagram, and on its website

Key Takeaways:

  1. Industry Growth & Workforce Development: The remarkable turnout at RE+ reflects the significant growth in the clean energy sector, underscoring the urgent need for robust workforce development strategies. The episode provides insights into the industry's response to labor shortages and the initiatives to fill workforce gaps.

  2. Strategic Partnerships: The power and influence of collaborations and partnerships between pioneering companies in the clean energy sector are evident, and such synergies are depicted as key drivers in shaping innovative solutions and a new era of sustainability.

  3. Event Challenges and Highlights: Beyond the deep insights, the episode also offered a glimpse into the practical challenges of the RE+ event, from navigating the venue to the undeniable appeal of well-crafted swag.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 634: Simplifying On-Site Energy for Businesses; VECKTA may be the first ‘platform’ to do it!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In an ever-changing energy landscape with increasing costs, reliability issues, and the pressure to reduce emissions, businesses face a complex transition to better energy solutions. Gareth Evans, CEO of VECKTA, is here to simplify that journey for business owners. In this illuminating discussion, Evans sheds light on the challenges and strategies to successfully deliver robust on-site energy solutions, while also offering a glimpse into leading a startup in a rapidly evolving industry. Critical insights are put forth on the sustainable energy transition and entrepreneurial leadership that are relevant to a broad spectrum of listeners.

Helpful RESOURCES:

Connect with Gareth Evans on LinkedIn

Follow VECKTA on LinkedIn, Twitter, and website

Key Takeaways:

  1. Simplified On-Site Energy Transition: VECKTA's platform simplifies the complex process of transitioning to cleaner energy solutions. It offers businesses clear strategies, project prioritization, and access to trusted suppliers.

  2. Reducing Soft Costs: Soft costs can significantly inflate project expenses. VECKTA's approach helps businesses compress these costs, allowing them to allocate resources more efficiently and effectively.

  3. Adaptability and Innovation: Gareth's insights into achieving product-market fit, building effective teams, and navigating financial complexities underscore the importance of adaptability and innovation in the clean energy industry. These factors are crucial for businesses looking to succeed in the evolving landscape.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 633: You NO LONGER Work in the Solar Industry, here’s why, with Jigar Shah of the DOE (RE+ Rewind)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

The solar industry is on the brink of transformation not just in technology but in its very identity! Jigar Shah, director of the Department of Energy's Loan Programs Office, challenges our traditional understanding of "solar." Delving into cutting-edge projects that meld solar with batteries and electric vehicles, Shah reveals that the "virtual power plant" model, placing homeowners at the grid's forefront, is the actual industry that we are all participating in now. 

But there's more: how do we ensure equity in energy access? 

Listen in as Shah illuminates a path towards a comprehensive, just, and resilient energy landscape.

Helpful RESOURCES:

Find Jigar Shah on LinkedIn.

Connect with DOE Loan Programs Office on LinkedIn, Twitter and on their blog

Key Takeaways:

  1. Beyond "Solar": Jigar Shah emphasizes that the industry's scope has outgrown the term "solar." With the integration of batteries, electric vehicles, and other innovations, it's becoming a more comprehensive energy ecosystem. 

  2. Equity in Energy: While exploring cutting-edge energy solutions, there's a pressing need to ensure that marginalized and lower-income communities also benefit. These communities often face higher energy costs, and initiatives must be in place to grant them access to these advancements.

  3. Virtual Power Plant (VPP) Model: Shah introduces the concept of the "virtual power plant," a model where individual homeowners can become pivotal contributors to essential grid services by harnessing and redistributing stored energy.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 629: Optimize & Automate Solar Development with PVcase, the next Solar SaaS Unicorn

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

As the demand for clean energy surges, the utility-scale solar sector faces inefficiencies and a scarcity of skilled professionals. David Trainavicius and Jake Anderson are tackling these challenges through automation in crucial stages of solar project development. With David's engineering and consulting experience and Jake's specialization in site selection, they aim to streamline and optimize the entire development cycle. Listening to their conversation offers a look at how their groundbreaking work is not only addressing immediate issues but also shaping a more efficient and scalable future for solar energy.

Helpful RESOURCES:

Find David Trainavicius, Founder & CEO of PVcase on Linkedin.

Find Jake Anderson, Co-founder & CEO of Anderson Optimization on Linkedin.

Key Takeaways:

  1. Automation is Key: David Trainavicius and Jake Anderson emphasize the importance of automation in improving efficiency across the solar development cycle. Their combined technologies aim to reduce bottlenecks in engineering, site selection, and grid optimization.

  2. The Importance of Site Selection: Jake explains that site selection used to be just one part of a broader value chain in renewable project development. Their work is making this crucial step more efficient, which has repercussions throughout the entire project lifecycle.

  3. Mitigating Errors: Automation serves to not only speed up the project development process but also to minimize errors that can occur due to human intervention, making the entire cycle more reliable.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 628 - Is the Workforce Dilemma OVERHYPED? Industry Experts Weigh In at RE+ Mid Atlantic

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In this RE+ Mid Atlantic episode, we probe a crucial question: Is there a workforce dilemma in solar and renewables?

Catherine McLean of Dylan Green discusses work arrangements and their impact on women.

Whit Fulton of ConnectDER talks hardware hurdles and the role of state energy offices.

George McClellan from REC delves into domestic manufacturing and capacity.

Jason Higginson of APsystems explores supply constraints.

And Todd Ahern and Adam Jordan from the MegaWatt Group share how outsourced sales teams are filling workforce gaps.

Tune in for a multi-faceted exploration of the workforce landscape in renewables.

Is there truly a workforce dilemma?

Let me know your thoughts in the comments over on our Youtube channel, where we’ve posted this episode in its full glory. You can see exactly what we saw from the Philadelphia Convention Center at this Summer’s RE+ Mid-Atlantic.

Helpful RESOURCES:

Find Catherine McLean, Founder & CEO of Dylan Green on LinkedIn.

Find Whit Fulton, CEO ConnectDER on LinkedIn.

Find Jason Higginson, Head of Marketing for APsystems on LinkedIn.

Find George McClellan, Technical Sales Manager for REC on LinkedIn.

Find Todd Ahern, CEO for MegaWatt Group on LinkedIn.

Find Adam Jordan, Vice President of Sales for MegaWatt Group on LinkedIn.

EPISODE VIDEO:

KEY TAKEAWAYS:

  1. Relocation Barriers: Catherine McLean also points out the financial challenges and barriers associated with relocating to major cities for employment opportunities in the renewables sector.

  2. Legislative and Regulatory Hurdles: Whit Fulton brings attention to the need for better regulatory and legislative environments to support new products, particularly when it comes to utility acceptance.

  3. Supply Constraints: Jason Higginson emphasizes that factors like the availability of components and metals are additional challenges that the industry must reckon with in terms of workforce and production.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 627: “Tikkun Olam” How Martin Pochtaruk is ‘repairing the world’ through Heliene, one solar panel at a time

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

We're taking a close look at the renewable energy landscape through the eyes of someone who has navigated both traditional and emerging energy sectors. Martin Pochtaruk, President of Heliene, shares his journey from over two decades in the oil and gas industry to building a reputable solar module manufacturing business. We discuss the hurdles and strategies involved in steering Heliene through the complexities of scaling up a solar manufacturing company, and learn just how they managed to succeed where so many others have failed!

In this compelling discussion, Martin shares his unique perspective on how to survive the “solarcoaster” and build a business that can, indeed, help fulfill their purpose: healing the world one panel at a time. The interview highlights how Heliene navigated complex challenges facing solar module manufacturers, such as securing crucial capital investment to scale manufacturing, fine-tuning supply chain logistics, and navigating hyper-competitive market pressures. Lean in and learn from a pioneer in the industry who is actively facilitating our transition to cleaner energy sources.

Helpful RESOURCES:

Find Martin Pochtaruk on LinkedIn.

Connect with Heliene on LinkedIn, Twitter, and on its website.

Key Takeaways:

  1. Financial Discipline: Bootstrapping and strategic financial planning can help businesses weather uncertainties, particularly when entering a market as competitive as solar manufacturing.

  2. Targeting the Right Market: Understanding and strategically choosing specific market segments and customers can be a powerful way to avoid the pitfalls of commodity competition and niche down to a profitable target audience.

  3. Policy as a Catalyst: Engaging with policymakers and leveraging incentives was a key driver in Heliene’s ability to take advantage of new opportunities and markets quickly.

NOTEWORTHY QUOTE:

“Solar module is a glorified window, that harnesses lights and creates electricity”
— Martin Pochtaruk

BOOKS MENTIONED AND RECOMMENDATIONS:

 
 

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 626: RE+ 2023 VEGAS! Know Before You Go: Your Guide for the Biggest Show Yet

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

With just two weeks until the RE+ Trade Show in Las Vegas, our special "Know Before You Go" episode is a must-listen. Featuring six industry experts, this episode offers a roadmap to navigating the event's expansive layout, optimizing your schedule, and preparing for this must-attend business marathon. You'll also learn how to be a connector, set key objectives, and elevate your social and digital presence. Don't miss this indispensable guide to making the most of RE+ 2023, expected to be the biggest show yet, which is expected to surpass last' year’s 27,000.

Helpful RESOURCES:

Find Danielle Danko on LinkedIn.

Find Trish Moratto on LinkedIn.

Find Daniel Dus on LinkedIn.

Find Lisa Ann Pinkerton on LinkedIn.

Find John Rohde on LinkedIn.

Find Tor Valenza on LinkedIn.

Find Nico Johnson on LinkedIn.

Episode Video:

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 625: Mike Hall on Borrego Solar’s “People before Strategy” Corporate Culture, and His Leadership Playbook for 2 Decades of Dominance

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Mike Hall, through Borrego Solar and Anza, has addressed challenges in renewable energy integration and streamlining the procurement process for large-scale solar and battery projects for more than 20 years. Borrego’s presence in the market as a leader from the very earliest days of this Century has left an indelible impression on the careers and business prospects of thousands of #SolarWarriors from San Diego to Boston. In this deep-dive, Mike Hall shares the corporate culture playbook that made it possible and what he learned from 2 decades of innovation and change in the solar industry.

He emphasizes the importance of learning from history and other industries, cultivating a robust company culture, and fostering adaptability. Hall's insights are particularly beneficial for leaders aiming to overcome systemic hurdles in the solar industry and prioritize long-term value over upfront costs.

Helpful RESOURCES:

Find Mike Hall on LinkedIn.

Connect with Anza on LinkedIn, Twitter, and its website.

Key Takeaways:

  1. Historical Insights for Growth: By studying the history of other industries, like the travel sector, solar leaders can discover tested strategies to address current challenges and propel growth.

    2. Optimize Procurement: With companies like Anza providing analytics tools, harnessing data to optimize the selection of solar modules and batteries is essential. This not only addresses upfront costs but also ensures long-term value.

    3. Company Culture as a Growth Catalyst: A thriving and evolving company culture can be the backbone of rapid growth. Mike Hall's insights emphasize nurturing this culture, even as the company scales.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 624: Career Switch to Clean Energy? Advice from an industry Veteran, Sunnova's John Berger

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

The energy sector stands at a critical juncture, demanding sustainable solutions in light of climate change and China's surging energy needs. John Berger, founder of Sunnova, emerges as a beacon of change, offering renewable energy innovations while emphasizing the importance of impactful problem-solving over mere financial gains. His insights, presented in conversation with Yezin of Nevados, offer a valuable roadmap for leaders and entrepreneurs in this transformative era.

If this episode piques your interest, and you would like to hear about the life story(ies) that got him where he is today, queue up our full Executive Profile with John, episode 543 of SunCast!

Helpful RESOURCES:

Find John Berger on LinkedIn and Twitter.

Connect with Sunnova Energy on LinkedIn, Facebook, Twitter, and its website.

Podcasts Mentioned:

543: Sunnova CEO John Berger, On Enron, Innovation And The Future Of Solar

Key Takeaways:

  1. Strategic Vision for Growth: Discover John Berger's roadmap for harnessing the next decade's potential in the solar industry and where to focus entrepreneurial efforts for maximum impact.

  2. Leveraging Failures: Learn how past setbacks can be transformed into powerful lessons, guiding growth and innovation in the solar market.

  3. Mission-Driven Success: Recognize the significance of being problem-solution oriented in the solar industry, prioritizing impactful change over mere financial gains.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 623: Solar's Dirty Little Secret: How Yezin Taha and Nevados Engineering Are Changing the Landscape

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In the clean energy realm, effectively utilizing varied terrains for solar installations and building cohesive teams are paramount. As the demand for renewable sources grows, adapting solar infrastructure to diverse landscapes is crucial. Sandhya, leading Novartis Engineering, innovates with solar structures for challenging terrains while emphasizing a company culture that champions understanding and collaboration. Harnessing tools like the Myers Briggs approach, she underscores the significant role of team dynamics in project success, offering a holistic perspective to contemporary clean energy challenges.

Helpful RESOURCES:

Connect with Yezin Taha on LinkedIn

Follow Nevados Engineering on LinkedIn, Twitter and its website.

Key Takeaways:

  1. **Importance of Understanding Team Dynamics**: The importance of focusing on team dynamics, especially within growing companies, was highlighted. Understanding individual personalities and how team members work together is crucial for company success.

  2. **Adapting Communication**: Recognizing that different people have varied communication styles can help in addressing issues more efficiently. For instance, some might need a data-driven approach, while others might prefer a high-level overview.

  3. **The Role of Clean Energy in Community Building**: The clean energy sector, especially with domestic manufacturing, offers an opportunity to rebuild and rejuvenate communities, particularly in places that might have lost their manufacturing bases.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 622: Rebel for Change: EDPR’s Sandhya Ganapathy on Cultivating the Essential Attributes and Attitude for Clean Energy Leadership

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

The renewable energy sector faces complex challenges in scaling, market expansion, inclusivity, and domestic supply chain security. Sandhya Ganapathy, Global Head of Investments and M&A at EDPR until her 2022 CEO appointment, has been key in addressing these problems. Through her leadership in scaling asset rotation, entering new markets, promoting gender inclusivity with campaigns like "Rebels for Change," and focusing on energy independence, Sandhya's blend of perseverance, collaboration, and vision illustrates a comprehensive approach to the renewable energy sector's current challenges and future possibilities. Her insights provide a guiding perspective for the clean energy industry.


If this episode piques your interest, and you would like to hear about the life story(ies) that got her where she is today, queue up our full Executive Profile with Sandhya , episode 528 of SunCast!

Helpful RESOURCES:

Connect with Sandhya Ganapathy on LinkedIn

Follow EDP Renewables North America (EDPR NA) on LinkedIn, Twitter, YouTube and its website.

Podcasts Mentioned:

Episode 528: EDPR’s Sandhya Ganapathy On Becoming #RebelsForChange

Key Takeaways:

  1. Emphasis on Diversity and Inclusivity: Through the "Rebels for Change" campaign, Ganapathy speaks to encouraging women and girls to pursue STEM fields, challenging gender stereotypes, and pushing for continuous improvement.

  2. Leadership Skills and Perspectives: She emphasizes the importance of being able to connect the dots to see the big picture, collaborating with diverse teams across time zones, and maintaining a never-give-up attitude. She illustrates how these leadership traits have contributed to her success and readiness for a CEO role.

  3. Importance of Domestic Supply Chains: Ganapathy strongly advocates for a secure and domestic supply chain for renewables in the U.S. to ensure energy independence and security. She praises the Inflation Reduction Act for supporting the reshoring of components like steel, and she acknowledges the vital role that a domestic supply chain plays in the growth and sustainability of the renewable energy industry.

BOOKS MENTIONED AND RECOMMENDATIONS:

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 621: This under $100 Solar Sales tool could unlock MILLIONS for your company, with Cynthia Adams of Pearl

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Cynthia Adams, Co-Founder and CEO of Pearl Certification, brings years of experience in green building and energy efficiency to her innovative enterprise. In a candid interview, she discusses the major themes surrounding her company, such as the challenges and lessons learned in building and scaling Pearl Certification, strategies to make high-performing home features like solar and energy efficiency more valuable in the real estate market, and her vision for accelerating the transition to sustainable living. The conversation is a rich blend of business insights, personal backstory, and forward-thinking ideas that underline Cynthia's leadership in the cleantech industry.

Helpful RESOURCES:

Connect with Cynthia Adams on LinkedIn

Follow Pearl Certification on LinkedIn, Twitter, Facebook, YouTube, Instagram and check out its website.

Key Takeaways:

  1. Anticipate the Unanticipated: Cynthia's early advice that things always cost more and take longer than expected is a valuable lesson in planning and foresight. Build room for flexibility into your business plan.

  2. Strategic Hiring for Growth: Preparing for scale requires experienced leadership. Cynthia's focus on hiring seasoned professionals like a COO and CFO reflects her commitment to structured growth.

  3. Leadership and Inspiration: The conversation also sheds light on Cynthia's unique background, including her father's influence on her entrepreneurial spirit, her educational background, and her thoughtful reading recommendations, painting a picture of a leader deeply committed to both business success and sustainable development.

BOOKS MENTIONED AND RECOMMENDATIONS:

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 620: Scaling a Business in Good Faith: Mohammed Abdalla’s Synergy of Strategy & Social Impact

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Mohammed Abdalla, the resilient founder and CEO of Good Faith Energy, transformed personal adversity into a quest for sustainable solutions. From an early setback in the fossil fuel sector to a world-traveling epiphany about solar energy, Mohammed's journey exemplifies determination and innovation. This interview delves deep into his unique business strategies, challenges of scaling, and the significance of maintaining an intentional mindset. By sharing his approach to technology adoption, transparent communication, and effective marketing, Mohammed offers listeners a blend of personal narrative and actionable business insights, setting the stage for a conversation centered on entrepreneurship in the green energy sector.


If this episode piques your interest, and you would like to hear about the life story(ies) that got him where he is today, queue up our full Executive Profile with Mohammed, episode 557 of SunCast!

Helpful RESOURCES:

Connect with Mohammed Abdalla on LinkedIn

Follow Good Faith Energy on LinkedIn, Twitter, Facebook, Instagram and check out its website.

Podcasts Mentioned:

Episode 557: Why Mohammed Abdalla's 'Good Faith Energy' Promises A Greener Future

Key Takeaways:

  1. The Power of Resilience in Leadership: Mohammed's journey showcases the importance of resilience in leadership. Overcoming personal and professional setbacks has not only shaped his character but also influenced his approach to business, teaching him to face challenges head-on.

  2. Conducting Business in Good Faith: Understanding and addressing customer needs is paramount. By effectively communicating with customers and understanding their concerns, goals, and objectives, businesses can build stronger, trust-based relationships.

  3. Social Impact as a Business Pillar: Beyond profit, Mohammed emphasized the significance of businesses having a broader societal impact. Hiring locally and focusing on reducing the carbon footprint are not just ethical choices, but they can also strengthen a company's brand, foster community relationships, and drive sustainable growth. This focus on social responsibility underscores the notion that successful businesses of the future will likely intertwine profitability with purpose.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 618 & 619: Kerim Baran on Virality, Investing Wisdom, and Concentrated vs Distributed Power / God vs Grid Parity and Decentralizing Knowledge in Solar

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Kerim Baran, founder of Solar Academy and a prominent figure in the solar tech industry, was interviewed about his entrepreneurial journey and insights. He's known for co-founding Civic Solar and his involvement in Yonja, one of Europe's first social networks. This 2-part interview covers major themes like the paradox of solar costs, the vision for "god parity" where solar electricity becomes highly economical, the importance of knowledge equity, and his innovative investment philosophy. Kerim delves into his commitment to empowering individuals, his efforts in education through platforms like Enki Solar, and his ideas on decentralizing knowledge in the industry, which are now incorporated into his latest startup, SolarAcademy.com.

Key Takeaways:

  1. Importance of Decentralizing Knowledge: Kerim's focus on platforms like Enki Solar and Solar Academy emphasizes the need to make knowledge accessible and not confined to elite institutions. This highlights the importance of sharing information and expertise to foster innovation and growth.

  2. Empowering the Long Tail: Kerim's focus on empowering individuals, referred to as the "long tail," through his entrepreneurial and investment activities, shows the value of democratizing power and access. It points to a broader social responsibility in business and technology that can contribute to overall societal development.

  3. Investing Beyond Financial Returns: Kerim’s investment philosophy prioritizes joy, support, and creating a more equitable reality over mere financial gains. This offers a nuanced perspective on investment that can lead to more fulfilling and socially impactful results.

BOOKS MENTIONED AND RECOMMENDATIONS:

 
 

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 617: Engaging Your Audience with New Media (Do Podcasts, TikTok, etc actually work?!?) LIVE with VPs from Nextracker, Shoals, EDPR, Sungrow & More

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In this special episode, clean energy industry marketing leaders offer a practical guide for navigating new media. The three segments explore strategic platform use, such as LinkedIn and TikTok, for audience growth and brand visibility in B2B markets. Experts suggest leveraging existing podcasts instead of hastily starting new ones for broader reach. Finally, they discuss the nuances of being a podcast guest, offering insights into aligning with the right podcasters and repurposing content across platforms. The episode serves as a comprehensive guide to using new media effectively for audience engagement and brand building.

Helpful RESOURCES:

Connect with Tom Weirich on LinkedIn

Connect with Kristan Kirsh on LinkedIn

Connect with Naveed Hasaan on LinkedIn

Connect with Kathy Heilmann on LinkedIn

Connect with Lauren “Windy Glick” Glickman on LinkedIn

Connect with Josh Porter on LinkedIn

Connect with Nico Johnson on LinkedIn

Follow EDP Renewables on LinkedIn and its website

Follow Nextracker on LinkedIn and its website 

Follow Sungrow Power Supply Company on LinkedIn and its website

Follow Shoals Technologies Group on LinkedIn and its website 

Follow Encore Renewable Energy on LinkedIn and check out their website.

Follow Solar Coaster on LinkedIn and its website

Podcasts Mentioned:

Episode 550: B2B Marketing That Works Better Than Your Expectations

Episode 555: Marketing Experts On How To Raise Brand Awareness, Lauren Glickman, Tor Valenza And Nico Talk Details

Episode 558: Podcast Guesting Is Still The Best Kept Marketing Secret, With Josh Porter And Nico Johnson

Links Mentioned:

RE+ PowerUp Live

SunCast Sponsors

Key Takeaways:

  1. The Role of Branding and Understanding Customers: Establish clear brand pillars and understand customer journeys before diving into social media engagement. Further, understanding customers' pain points is crucial in creating a compelling marketing message.

  2. Leverage Existing Platforms: Rather than trying to create a new audience from scratch, it's often more effective for businesses to leverage existing platforms. Businesses can increase their visibility by featuring their executives or experts as guests on popular, established podcasts.

  3. Content Repurposing and Audience Engagement: Breaking down a long podcast interview into smaller pieces for dissemination across various channels is an effective way to reach different audiences. This strategy can help you identify themes that resonate with your audience, allowing you to refine future content and build listenership.

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 616: Agrivoltaics, Brownfields to Brightfields and The Future of Solar Farming with Dan French, Solar Farm Summit

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

Dan French, Executive Producer of the Solar Farm Summit, recently highlighted the benefits and challenges of agrivoltaics - the combination of agriculture and solar power generation. French outlined how this approach could boost crop yields, improve soil health, and support pollinators, while also acknowledging obstacles such as high initial costs and policy barriers. He stressed the importance of community engagement for successful solar project approval. Citing his experience at BP, French noted the potential to apply lessons from brownfield redevelopment to solar. Finally, he envisioned agrivoltaics spurring a renaissance in agricultural and land use alongside the clean energy transition.

Videos:

A Big People Problem is Already Bottlenecking the Solar Energy Boom's Potential

Dan’s keynote at 2018 OK Brownfields Conference

Key Takeaways:

  1. The Promise of Agrivoltaics: Combining solar energy and agriculture (agrivoltaics) can result in increased crop yields, improved soil health, and pollinator habitats, making it a promising avenue for sustainable development.

  2. Applying the 'Brownfield Playbook': Strategies used in brownfield redevelopment, such as engaging stakeholders and defining end goals, can be effectively applied to solar development.

  3. Community Engagement is Key: Successful implementation of solar projects requires active community engagement. The benefits of agrivoltaics can help address local concerns and gain support.

BOOKS MENTIONED AND RECOMMENDATIONS:

 

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 615: Crafting a Customer-First Brand: with Meghan Gainer, VP of Marketing for DSD Renewables

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

About the Episode:

In this episode, we are joined by Meghan Gainer, VP of Marketing & Communications at DSD Renewables. Meghan brings to bear her wealth of experience gleaned from Comcast, SunEdison, and Tesla and GE. Gainer explores the interplay between marketing and sales, shares insights on brand building and the 'customer-first' approach, and discusses balancing tasks to serve both internal and external customers. She provides an intriguing look at managing brand perception both internally and externally, and offers valuable advice on what she looks for in potential hires. Join us for a deep dive into one of the brilliant marketing minds of our industry.

Helpful RESOURCES:

Connect with Meghan Gainer on LinkedIn

Check out the work of Distributed Solar Development on LinkedIn, Twitter, and their website

Podcasts Mentioned:

Episode 338: Marketing 101 For Commercial Solar: Lessons Learned With Meghan Gainer At DSD

Articles:

DSD Acquires 17 MW Community Solar Portfolio in New York from Source Renewables

Key Takeaways:

  1. The Dual Role of Marketing: Marketing doesn't just cater to external clients but also serves internal stakeholders like the sales team. Balancing tasks to effectively serve these two groups is crucial.

  2. Importance of Building a Brand: Gainer emphasizes the significance of constructing a brand from scratch with a customer-first approach, illustrating how this strategy can create a robust brand image and loyal client base.

  3. Learning from Challenges: Gainer's experiences at companies like Comcast, SunEdison, and Tesla have taught her the value of curiosity and embracing new challenges, providing opportunities for growth and skill development.

BOOKS MENTIONED AND RECOMMENDATIONS:

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.