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About the Episode:
In this episode, we cogitate on the power of storytelling in marketing with Scarlett Chepke, Tom Weirich, and Pallavi "Lavi" Singla. We explore the challenges of capturing stories at scale, the importance of regular audience research, and the ability to differentiate between internal and external audience engagement. The panel offers insight into tools like social media, tagging systems, and the potential role of AI in the process. Listen in for insight and suggestions to elevate your marketing strategy to best reach target audiences as well as how to show your investment in the community.
Helpful RESOURCES:
Connect with Scarlett Chepke on LinkedIn
Connect with Pallavi Singla on LinkedIn
Connect with Tom Weirich on LinkedIn
Follow SOLV Energy on LinkedIn and on its website
Follow Nextracker Inc. on LinkedIn and on its website
Follow EDP Renewables North America on LinkedIn and on its website
Key Takeaways:
Authentic Storytelling: Storytelling can create powerful emotional connections, enhancing marketing strategies and driving adoption. It’s critical, therefore, to understand HOW storytelling works and to find ways to capture the stories in your company and customers at scale.
Technological Tools: AI-driven analysis, tagging systems, and social media policies can help manage large-scale content. But if you don’t have a plan, then it’s content overwhelm and creates confused messaging.
Audience Research: Constant research and updates of target audiences and personas ensure relevant and engaging content. In this panel’s experience, this needs to be done at minimum every 6 months as audience personas are in continually evolution.
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.