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Every so often, I try to convene my close friends who are working in the trenches doing the guerilla and grassroots marketing to help our industry grow. Two-such folks are Tor “Solar Fred” Valenza, and Lauren “Windy Glick” Glickman, and I’ve truly come to admire and respect them both. I ask them a ton of questions in this conversation all about how they help their clients navigate the world of new media, social, podcasts, etc, and get more than a handful of tactical and immediately useful answers. As you head into 2023, I suggest you play this episode more than once and take notes. It’ll come in handy.
Here are a few of the main themes we discussed:
The importance of having a personal brand in your digital marketing - 3:21
How do you build a Twitter following on social?
>(including who on your team should have (and use) Twitter, - 5:39
How Lauren uses Twitter as a thought leader to connect with interesting people - 11:39
How important is a content calendar for your digital media campaigns? - 15:47
When to post on LinkedIn and when not to - 21:30
The importance of having a clear vision of what you want to be saying - 25:11
How to find people with a platform, not build your own platform - 29:27
Insider tips for getting and leveraging interviews on podcasts - 30:31
This episode really is chock-full of great advice directly from the front lines, battle-tested and ready for you to deploy.
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SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.