Episode 516: How To Educate Solar Buyers on Ground Screws

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Mike Faraone was on the cusp of a Ph.D. when he realized he preferred industry to academia. Intrigued by solar's potential, he returned to his hometown of Fort Myers, Florida, in 2016 for a job at Terrasmart, which is now the renewable energy arm of Gibraltar Industries.

Terrasmart is a leader in the world of ground screws. And while that might not resonate with all solar warriors, it caught Mike's attention.

With a bachelor's degree in civil engineering and a Master's and Ph.D. in geotechnical engineering, he has a deep understanding of what’s lurking under the surface, which makes him the perfect candidate to help me understand why ground screws matter and what factors to consider when evaluating their use.

Within a year at Terrasmart, Mike proved his worth, quickly earning a promotion to engineering director from a geotechnical engineer, and garnering the nickname "Dr. Dirt".

"It's a term of endearment and recognition at the same time," he said, adding he even has a ping-pong jersey with "Dr. Dirt" on the back! 

Dr. Dirt, aka Mike, stands at the intersection of an interesting conundrum: How can the industry balance exponential growth against the demand for fewer and fewer "perfect" commercial and industrial development sites?

Because we're running out of the easy, flat terrain of deserts and fertile farm fields prevalent a decade ago, utility-scale solar developers are turning to rocky, hilly terrain. And, this is where the foundation conversation meets the ground, as it were. Selecting the proper ground-mount foundation will minimize delays, lower costs, and maximize returns on your solar project. 

“But Nico, how do I know what is the appropriate option?”, I hear you say?

Have no fear, Mike and his team have compiled a ton of studies and collateral to support the journey you’re on, and we go into greater depth on the episode. The considerations are many, they also fall into pretty general categories.  Pile foundations are the most common [footing], but they are not the most effective option for rugged or sloped terrain or unpredictable conditions. The alternative is ground screws — and Mike thinks they make a lot of sense for rugged or sloped terrain. He even has specific examples where what might not look like ‘rugged’ terrain actually is (anybody hit caliche yet!?)

"You've got to build on top of something with any of these sites. So you need to understand what's underground — sand, clay, various types of rock, cobbles, boulders, or even bedrock," he said.

Designs are typically based on a pull test that evaluates the character of the development site soil. A pull test, in simple terms, evaluates the strength or friction required to pull the foundation out of the ground.

"There are methods to estimate the capacity of a foundation, and those tend to be conservative, which means more cost to your project. The ideal situation is installing that foundation and trying to pull out the ground to prove its capacity," he said.

Mike takes the conversation exactly where you'd expect a Tactical Tuesday discussion to go: Into a complete technical examination of pile foundations and ground screws and the relative costs of each.

Terrasmart acknowledges ground screws cost about 26% more than pile systems. However, 40% more ground screws can be installed in one day, reducing deployment time. We go in depth looking at the numbers from a recent white paper Mike co-authored that served as part of my foundation for launching into the discussion.

Mike also touches on foundations in a high-refusal environment. "A refusal is when you're trying to drive a pile to a specified embedment depth underground, and you hit something that impedes you from reaching that impediment. Now you have a problem because you're not meeting an engineering requirement," he said.

To ensure that the pile has the required capacity, you can either do a pull test to verify its integrity or move it slightly and drive it again to see if you can reach the necessary depth. "These are all additional costs that we're talking about at the end of the day," he said.

Price and risk appetite are the main drivers for solar engineering, procurement, and construction (EPC) companies. 

"A ground screw upfront costs more. But then you start assessing the sites and talking about risk and who owns the subsurface risk, and you can quantify that risk in terms of the percent of refusals you might encounter on a project," he said.

There's a lot more in today's discussion, so I hope you listen to the podcast in its entirety. And join us every Tuesday for more great conversations with subject matter experts who can offer you practical tools, tips and advice to build your solar business and career.

And below we list, among the many resources that are available, the whitepapers that Mike and Terrasmart has put together to help developers and EPCs make the best decisions for their specific site conditions. Hope you’ll take the time to review them - it sure helped me prepare for this interview! Plus, who doesn’t love charts and graphs!?


RESOURCES:

Connect with Mike Faraone on LinkedIn

Follow Terrasmart on LinkedIn, Twitter, Instagram, Facebook, Vimeo and its website.

Whitepaper:

Solid Foundation Strategies for Mitigating Frost Heave in the Northeast


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 515: Advice From A Serial Solar Entrepreneur: Be Passionate, Make A Difference

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Spencer Oberan is a husband, father, college football fan, and outdoor enthusiast who said he's passionate about the positive changes solar brings to families and the environment.

Spencer — aka "a solar guy" — and Pat Bennett — "a tech guy" — discovered cumbersome and disjointed processes were slowing the growth of solar businesses.

In 2018, they decided to solve the problem by creating Enerflo, a Software-as-a-Service (SaaS) platform purpose-built for the solar industry. The Huntington Beach, California-based company promises solar installers and sales dealers "a seamless experience start to finish." 

Enerflo offers robust APIs, webhooks and a growing number of integrations, which enable clients to connect the tools and apps they already use to the platform's homegrown technology.

By automating tasks and bringing everything together in a cohesive sales and installation platform, Spencer said Enerflo helps people work smarter, faster and more efficiently. 

Spencer shared Enerflo's success with us in Suncast Episode 470. He's back today to share more about his journey as a serial entrepreneur — from selling candy door-to-door with his sister as a kid to deciding to "make a difference" as an adult.

"Having money is a byproduct of what you're passionate about, and your success is a byproduct of those passions. I'm blessed, humbled and grateful I get to do something I'm incredibly passionate about. I don't chase money. I chase making a difference," he said.

Spencer traces his interest in renewables to his modest childhood in the Pacific Northwest. He was fascinated with a book that discussed photovoltaics and creating energy from wind. "It was pretty eye-opening," he said. 

He toyed with being a biologist in college but ended dropping all his science classes to take things he enjoyed: acting, singing, history, football coaching — "all kinds of stuff." 

"I realized, 'I'm a conservationist, and I care about the environment and animals and ensuring the planet is clean and usable for my kids. And that it's, you know, and we can even make it better," he said.

Spencer talks about the seven startups he’s been involved with, from one that harvested safflower from the side of freeways for biodiesel to one that made a smart sprinkler controller. "I kept going with these startups. Man, I have such a great education on what not to do," he said.

But mistakes are no match for persistence, Spencer said. So he's persevered, with passion as his North Star. He defines passion as something you think about as you fall asleep, so you can dream about it and all you think about when you're awake.

“How does someone know what they're passionate about? "What do you always think about? What is the thing that you would do for free? Better yet, what is the thing that you would pay someone else to let you do? That's passion," he said.

He said he's always been passionate about energy "and how we consume it, produce it, and interact with it." He named the company for it: "Enerflo" stands for "energy-flow" of anything that touches the production or consumption of home energy.

Where does he want to take the company? What's the one thing he sees happening in the market that nobody else is tracking? What's in his entrepreneurial crystal ball? And what's his favorite book? (Spoiler: It's Essentialism: The Disciplined Pursuit of Less by Greg McKeown.)

I invite you to listen to the podcast and find the answers to those and many other questions. Spencer is a genuine human being, and our conversation was fun, enjoyable and insightful.


RESOURCES:

Find Spencer Oberan on LinkedIn

Connect with Enerflo on LinkedIn, Facebook and its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


Hey Sunshine! Clouds got you down? SolarAnywhere® is the leading commercial solar data solution for planning, operating and forecasting solar power production. Learn more at mysuncast.com/solaranywhere.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 514: Trust Is the Foundation of Great Experiences, with Mark Liffmann & Brad Davis of Omnidian (Beyond O&M Series, 6 of 6)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Two solar industry veterans founded Seattle-based Omnidian in 2016. Six years later, the company has evolved into a powerhouse responsible for the oversight of more than 1,500 Megawatts of energy generation.

Today we hear from co-founders Mark Liffmann and Brad Davis, who share the spotlight in this final episode of our six-part Beyond O&M: The Future of Solar series. Omnidian partnered with SunCast to bring you this series.

Mark and Brad, CEO and CMO, respectively, define how solar businesses can maximize growth by delivering custom-centric experiences that align with their company cultures even as they scale. 

Omnidian monitors and remotely diagnoses commercial, industrial and residential solar asset performance problems. It boasts it offers unparalleled excellence through the passionate people it employs, its innovative technology and the most amazing customer experiences it delivers.

"One of the things that I love when speaking with our clients is this whole idea of using a platform to solve this problem called culture," Brad said. "The business purpose of culture, when you think about it, is to overcome the challenge of scale. Right? 

"Our industry will undergo incredible growth as we have never seen in its history. That's what's coming our way. And our partners and this industry will need the capability to scale."

Omnidian promises to help companies scale by carrying some of its load.

As a solar asset management service that can monitor solar systems, remotely diagnose problems and send a technician when necessary, Omnidian takes a heavy weight from installers. Better yet, it offers a performance guarantee.

Mark and Brad said Omnidian is rooted in six core corporate values: delighting clients, trusting teammates, investing in people, rewarding results, treating everyone with dignity and respect, and behaving ethically and honestly.

At the end of a recent team meeting, Mark said half the attendees said, "I love you."

"And, you know, I was like, that's the ethos that we're trying to build — that ethos of trust and real connection — because building a business hard, and you've got to do with people you love and trust," he said.

Omnidian has been named among the Top 100 Places To Work by Seattle Business Magazine for four consecutive years. 

A 15-year solar industry veteran, Mark co-founded SunPower's residential and light commercial business and developed a $500 million global enterprise. He previously held executive leadership positions at

Clean Power Research, enerG2 and Solar Depot (Soligent). 

Brad held executive leadership positions for national brands in retail, financial services, and renewable energy, successfully launching new markets worldwide. In addition to a long tenure at retail giant Target, he was CMO at Washington Mutual which became JP Morgan Chase, SunPower and Opus Bank.

They formed Omnidian to address a misconception they feared could doom the whole solar industry. In the early years of solar, installers told customers they could put panels on their roofs and forget them because their were no moving parts.

"We knew that was not true," Mark said. It's a disservice to our customers to tell them that. And that was the 'aha' moment for us."

He said he knew the solar industry would ultimately fail if customers lost faith in the product.

"If we destroy the trust with the customer because we are not telling them the truth at the moment of sale and not protecting them over the life of the asset, it will undermine our industry," Mark said. He called that realization the impetus for founding Omnidian.

Mark and Brad believe the most successful solar businesses of the future will share one thing in common: a commitment to exceptional customer experiences (CX). CX spans the lifetime of customers' relationships with a brand from pre-purchase through use, service, and potential repeat sales.

"Ultimately, no matter what business we're in, the only thing we sell is trust," Brad said. 

 You can check out the series and the experts who comprise it at www.mysuncast.com/futureofsolar.


RESOURCES:

Connect with Mark Liffman on LinkedIn and Twitter.

Connect with Brad Davis on LinkedIn, Twitter, YouTube and his blog.

Follow Omnidian on LinkedIn, Twitter, YouTube and check out its website

You can connect with me, Nico Johnson, on Twitter, LinkedIn or by email.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 513: How the Right Service Partner Supercharges Solar Business Growth (Beyond O&M Series, 5 of 6)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Angela Burke and Julie King are experienced leaders who built installation, customer service, and operations and maintenance teams at multiple solar companies from scratch. 

In this fifth episode of our six-part Beyond O&M: The Future of Solar series, the two women share lessons learned about the scalability of service teams and why it is a critical component to any solar company’s expansion plans. 

Angela was a long-serving core team member at Namaste Solar before joining Pivot Energy to help build its service operations. She now directs Pivot's operations and management (O&M). During her time at the two Colorado-based Certified B Corporations (B Corp), Angela's teams have designed, built and managed more than 15,000 projects.

Angela said the differentiating factor of a B Corp is a genuine triple bottom line. "Profit is one of those three because we need to keep the lights on. But we hold people and the planet as equal stakeholders, and the company is equally responsible for all three of those pieces," she explained.

Julie is CEO of Harmon Electric, one of Arizona's oldest solar installation companies. Julie explains how she and her husband transformed her father's legacy electrical contracting business into one of the state's most recognized solar installation and service organizations. 

In 2005, she said she and her husband were at a crossroads in their business. Her parents were looking for an out after running their electric business for some 30 years. "One day on the drive home, I said to my husband, 'Hey, do you want to take over an electrical business?' We both laughed but then talked to my dad about it. Two weeks later, we were sitting there learning about the business, and it just blossomed from there," she said.

Julie and Angela are linked by their shared commitment to customer experience (CX) excellence — and the way they deliver it. Harmon and Pivot Energy are two of a growing array of businesses that rely on Omnidian to provide the best service to their customers. 

Julie said aligning with businesses with the same values and culture is essential. "The service department wants to make the customer happy and do the right thing for everybody involved, and that's not always the easiest or the cheapest thing," she said.

When Harmon's partners align with the company's goals and mission, the two parties can collectively focus on customer happiness. "If we're at odds with each other, it doesn't work as a partnership," Julie said.

Harmon keeps a step ahead of problems with Omnidian's proactive monitoring. Julie explained that it opens the door to conversation about potential issues "before the customer is angry."

Angela reflected that Pivot spent a lot of time researching the right service partner to take particular time-intensive tasks off her plate and free her to work on team strategy. 

"Through that process, we found a small pool of providers checking the right boxes for us," she said. "As we narrowed it down, we found only one match for cultural and values alignment. We were thrilled to see that the same kind of culture of care, transparency, and commitment to Triple Bottom Line B Corp practices was all living true with Omnidian, and we're very pleased to partner with it."

Angela said there is an assumption in the solar industry that O&M is nothing more than a cost center. But she thinks companies have the opportunity to shift that paradigm and prove and show that there's a value added to each project with a carefully constructed O&M plan and well-executed work.

She's enthused about going beyond O&M at a B Corp, where a values-aligned team supports her. "It's a little scary, sometimes a little overwhelming, perhaps. But I have support for taking a different approach to building out this team," she said.

"Omnidian, one of the key partners supporting our O&M team, completes active monitoring with customized, well-built (artificial intelligence) AI capabilities. That allows us to dispatch more intelligently to sites when we have corrective or reactive issues," Angela said.

Want to hear more? Tune into the whole podcast to learn more about best practices, war stories, and how a Promise Keepers performance guarantee catalyzes solar business growth.

We're bringing you all six parts of this series in partnership with Omnidian. 

You can check out the series and the experts who comprise it at: www.mysuncast.com/futureofsolar

You'll find more resources and learn about SunCast's guests, recommendations, book links, and more than 512 other founder stories and startup advice at www.mysuncast.com.

And, you can learn more about partnering with SunCast here.


RESOURCES:

Connect with Angela Burke on LinkedIn.

Follow Pivot Energy on LinkedIn, Twitter, Facebook and its website

Connect with Julie King on LinkedIn.

Follow Harmon Electric on LinkedIn, Twitter, Facebook and its website

Follow Omnidian on LinkedIn, Twitter, YouTube and check out its website

You can connect with me, Nico Johnson, on Twitter, LinkedIn or by email.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 512: AI Pushes Battery Technology To New Heights, with Everett Brewer of Storz Power

AI Pushes Battery Technology To New Heights

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Growing up in a small town, Everett Brewer learned early in life that a person had to create opportunities to keep food on the table — and hustle harder to get some of the niceties of life. 

He didn't realize it then, but it was perfect preparation for the now experienced co-founder with a solid history in the renewables and construction industry. "The word 'entrepreneur' only came into focus in my mid-teens," he said. "I had no idea that's what I was preparing for."

Everett is the CEO of storage player Storz Power and Chief Operating Officer of the solar project matching platform Watthub — companies that aim to reduce dependency on the energy grid and connect players in the renewable energy marketplace, respectively.

Lehi, Utah-based Storz Power has experienced large multiples of growth year-over-year. Scottsdale, Arizona-based Watthub has developed and supported the deployment of more than $1.2 billion in projects. Recently, Energy Tech Review named five-year-old Storz Power a top energy storage provider in 2021 and featured Everett on the cover of its December issue.

From running a crew of 3,300 people at age 21 to dominating the door-to-door alarm business, Everett's remarkable solar journey has seen him navigate successful stints at SunEdison and Evolve Solar before developing nano-printed lithium for OEM applications. Unsure what that is?

“I was approached by a group that just so happened to acquire the patents to nano-printed lithium battery technology.” He was introduced to them as “our solar guy.”

“[They] were not in the solar industry and had no idea what to do with the technology.”

Everett was intrigued — "the geek-out point kept me moving, and I was creating a pathway or proof of concept [and the] potential of the technology as a whole [for residential solar + home energy storage] got me heavily involved."

And while his company eventually gave up on nanotechnology in favor of lithium iron phosphate (LFP), he was now fully committed to solar. Today Storz Power specializes in artificial intelligence (AI) enabled LFP battery technology. 

"We're a technology and software company that happens to manufacture batteries along the way. And so the technology and software enable additional efficiency while enabling us to stay current in whatever format [of storage technology] may happen," he said.

The company's motto is to be sustainable through technology by "building a smarter battery, not a bigger battery." You'll need to tune in to today's podcast for all the details. But in brief, Storz Power manages energy usage automatically and in real-time by deploying a learning algorithm that gets smarter with every use and uses AI to better manage energy, on and off the grid.

Everett's second company, WalletHub, focuses strictly on commercial and industrial utility-scale projects. It's a matchmaking service that connects players of all sorts in the renewable energy industry with projects, companies, and equipment. 

"We have a huge network of manufacturers, and we also have a huge network of installers, all of the procurement, engineering, development, financing — we're the central connective tissue," he said.

I hope you can tune in today to hear what Everett thinks his companies do differently, where the industry is making mistakes and how he juggles multiple "shifts”, after getting his three kids to bed, to bring all his plans to fruition.


RESOURCES:

You can connect with Everett Brewer on LinkedIn

Follow Storz Energy on LinkedIn, Facebook, Instagram, YouTube and check out its website

Follow WattHub on Twitter, Facebook and its website


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 511: Want to Grow Your Solar Business? Offer Excellent Post-Installation Services. (Beyond O&M Series, 4 of 6) with Trevor Sumner, Sun Badger

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


An enthused and encouraging golf caddie taught a solar business owner everything he needed to know about exceptional customer service.

Trevor Sumner, co-founder and president of Milwaukee-based Sun Badger Solar, said the young man walked alongside him and shared his enthusiasm. "That's the gold standard for customer service," he said. "I was excited to be out on the course and had a good time. But I was more excited because he was also enjoying himself."

It crystallized the experience Trevor aims to provide his customers: one in which they feel supported, heard, and confident about their purchases.

It's working: since Trevor and his brother-in-law started the company in 2018, Sun Badger has evolved into a full-service solar installer offering what customers describe as a "perfect blend of performance, quality, and return on investment."

"The 'set it and forget it' myth is a big one for me," Trevor said. Solar products are no different than anything else, and "stuff breaks."

He said it buys the company credibility to acknowledge that reality and explain its commitment to post-installation excellence. When a problem arises, he said the company's partnership with Seattle-based Omnidian delivers a plan to fix it. 

In this fourth episode of our Beyond O&M: The Future of Solar series, Trevor talks about how Sun Badger leveraged its relationship with Omnidian to grow his company from four employees to 112 in five years.

Omnidian enables Sun Badger to be proactive. "Rather than say 'don't worry about it,' we say, 'Here's what will happen when something breaks, or there are issues. These are the steps Sun Badger will take' or 'This is the process to make things right,'" he explained.

Sun Badger provides solar photovoltaic (PV) systems and "the best customer experience," including education, design, and application for state and federal rebates to commercial and residential customers in Florida, Illinois, Iowa, Minnesota, and Wisconsin. 

The company got its name from the mascot at Trevor's alma mater, the University of Wisconsin-Madison. "We knew that we would have a Midwest focus. So from a brand recognition perspective, it seemed like a good fit," he said, adding the mammal is also known for its strength and intelligence.

A big part of intelligence is the ability to recognize your weaknesses. "Sun Badger isn't good at service work — not really. It's not our focus, and we'd be doing customers a disservice to try to make it our priority," he said. 

Traditionally, there's a lack of focus on post-installation customer experience in the solar industry. Sun Badger wanted to improve it, so it partnered with Omnidian to provide a structured process with a Performance Guarantee. 

Omnidian operates software platforms that monitor and remotely diagnose problems relating to the performance of solar assets. 

"Omnidian provides consistent, easy-to-digest reports on fleet performance and supports our organizational valuation," Trevor said. The partnership enables Sun Badger to keep its promise to monitor its customers' solar arrays consistently and proactively. 

Trevor said the company didn't have the resources to do it alone. 

"From a process business standpoint, Omnidian provides a buffer between Sun Badger and its customers post-install. If I can be frank, it allows us to separate or gain some distance from the responsibility to provide post-installation service and support," he said.

Sun Badger contracts with the customer and provides a quality solar installation. "That is our primary focus. We want to have a positive customer experience and maintain relationships. What that buffer from Omndian does is allow us to set ourselves off to the side, give ourselves some breathing room or some leverage that if a service issue comes up, we're not the ones who are going to take the flack, so to speak. We're not going to be the first call, and the customer is first going to call Omnidian," Trevor said.

Trevor thinks post-installation services and support will be  

differentiating factors for The Future of Solar. Expanded consumer options will lead to more customers, which he sees as incredibly exciting.

I invite you to listen to the full podcast to learn more about how Sun Badger is leveraging its relationship with Omnidian, which is partnering with SunCast to bring you this six-part series. You can check out the series and the experts who comprise it at: www.mysuncast.com/futureofsolar.


RESOURCES:

Connect with Trevor Sumner on LinkedIn.

Connect with Sun Badger Solar on LinkedIn, Facebook, Twitter and check out its website.

Follow Omnidian on LinkedIn, Twitter, and YouTube and check out its website.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 510: Creating Remarkable Customer Experience in the Solar Industry, with Kevin Schulte of Greenspark (Beyond O&M Series, 3 of 6)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


GreenSpark Solar embraces win-win partnerships that benefit the company, the planet and the people it serves — including employees, suppliers, vendors and customers. 

So it's no surprise the New York-based company is committed to remarkable customer experience (CX). It's an essential element of GreenSpark's mission to be profitable, collaborative and a force for good. 

GreenSpark is the largest residential, community and commercial solar provider in Rochester, Central and Western New York. 

For CEO Kevin Schulte, customer-centric experiences revolve around cost-effective, reliable, clean energy projects backed by responsive customer support. "We have to figure out how to delight and surprise the customer like retail did a long time ago and to accelerate consumer movement," he said.

Kevin and two friends — George McConochie and Ernie Pritchard — established GreenSpark as Sustainable Energy Developments in 2002. Named CEO in 2008, Kevin led the company to 11th fastest growing business in Rochester in seven years and moved it to the top spot on the Rochester Chamber of Commerce's Fastest Growing Companies in nine. McConochie is now Chief Operating Officer, and Pritchard is director of customer care.

Kevin credits GreenSpark's success to relationships with partners like Omnidian, which support the company's growth and provide game-changing services like a Performance Guarantee. Seattle-based Omnidian operates software platforms that monitor and remotely diagnose problems relating to the performance of commercial, industrial and residential solar assets. 

In the third episode of our Beyond O&M: The Future of Solar series, Kevin shares his insights about keeping the customer first and how partnering with Omnidian helped the company reach its goals.

The solar industry is crossing the chasm from early adopters to the early mass market. And one thing is clear. What got us here won't enable us to move the goalposts. Today customers expect a proactive customer experience (CX) from first contact through service and support.

Kevin abandoned plans to be a physician after taking an environmental chemistry class early in his college career. Transfixed by a pictograph of the greenhouse gas effect, he changed his major to address what he realized was a "really big problem."

"So I studied in college, went to Malta for two summers, and studied wind for the archipelago. I wrote a thesis and designed a wind farm at Mount Storm, West Virginia, now an operating wind farm owned by Dominion Resources. And then, I wrote a letter and a resume for every company in the United States that was a member of the American Wind Energy Association, and I got a job with RES Americas. 

"I was the fourth us employee, and it's now massive. We built a couple of hundred megawatts of wind farms, and I helped develop a couple of hundred megawatts of wind farms. In a couple of years, the Friday after 911, my co-founders and I were on the phone, and we were like, we're dinosaurs in this business, and we may as well start our own thing."

Kevin said the company "coalesced around the innocence and the youthfulness of wanting "to make the world a better place with your buddies, and we turned it into a career and a beautiful business offering opportunities for employment for a lot of people."

The business started as a utility-scale wind consultant and evolved to solar by 2009 when federal incentives opened a new market in New York State. If you believe in the climate problem, Kevin thinks you're obligated to commit to growing your best business to address it.

I’m tied to the thought that a human-caused problem can be a human-solve problem, and that’s what it feels like is my job. And I had kids somewhere along the way, and I believe in handing them and maybe grandkids one day, like a better world
— Kevin Schulte

Ask Kevin to predict The Future of Solar, and he'll tell you about his conviction that care and compassion are foundational to business success. He argues it's essential to create a sustainable business by owning some of what you're putting into the market — starting with the right products and nurturing an ethos of care for your customers.

I invite you to listen to the full podcast to learn more about how Kevin cares enough about his company: how the systems it installs operate and how the company gives back to the community, creates a positive workplace, impacts climate change, and builds something durable. 

We're bringing you all six parts of this series in partnership with Omnidian. You can check out the series and the experts who comprise it at: www.mysuncast.com/futureofsolar.


RESOURCES:

Connect with Kevin Schulte on LinkedIn and Twitter.

Follow GreenSpark Solar on LinkedIn, Twitter, Facebook, and Instagram, and check out its website.

Follow Omnidian on LinkedIn, Twitter, and YouTube and check out its website.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 509: Why You Should Care About Distributed Energy Resources (DERs); Mathew Sachs of CPower

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


As a child, Mathew Sachs was captivated by environmental issues like the thinning ozone layer over Antarctica. But he never envisioned it as a career path. 

Still, when given the opportunity to take a role scaling one of the early solar panel manufacturing companies’ entry into the US market, he embraced solar for the simplest reason: "I thought it was a good business poised to grow for a lot of the right reasons," he said. "I wish I could tell you I was interested in solar because I wanted to contribute to the cause, but that wasn't the case."

As it turns out, Mathew has contributed quite a bit to the quest for clean energy. Now a seasoned green-tech executive with more than fifteen years of experience in investments, sales and operational strategy, he's exceptionally well versed in all-things-solar, but also in the exciting and booming segment referred to as Distributed Energy Resources (DERs). 

DER has been defined by many entities (including way back in 2002 by NREL!), but I prefer the SEPA definition circa 2017:  DERs are physical and virtual assets that are deployed across the distribution grid, typically close to load, and usually behind the meter, which can be used individually or in aggregate to provide value to the grid, individual customers, or both.

Distributed energy encompasses a range of technologies, including fuel cells, microturbines, reciprocating engines, load reduction, and other energy management technologies. DER also involves power electronic interfaces, communications, and control devices for efficient dispatch and operation of generating units and aggregated power blocks.

Mathew is senior vice president of strategic planning and business development at CPower Energy Management. Better known as CPower, the Baltimore-based company is a leading provider of commercial and industrial demand-side energy management programs.

Last month CPower entered into a definitive agreement to acquire the US demand response division of Centrica Business Solutions, an integrated energy solutions company focused on commercial and industrial load management. The buy positions CPower as the US leader in providing grid flexibility and reliability through customer-powered DER, now with 6.3 GW at over 17,000 sites.

"6.3 GW of clean and green power!" Mathew shared on LinkedIn. "Great things ahead."

For context for those outside the electricity sector, 6.3 GW is about half the power needed to supply the greater New York City area during peak usage.

Matthew has deep experience developing and implementing distributed and renewable growth strategies that leverage technological advances in solar, energy storage, intelligent software and other DERs. 

Before joining CPower in 2019, he held executive roles at National Grid Ventures, KRoad DG and Yingli Green Energy in positions spanning strategy, business development and inorganic growth through investment, partnerships and acquisitions. 

Mathew likes solving puzzles, a skill well aligned with his interest in building and investing in new businesses. His early career "was much more focused on finding something to build and creating than on the environmental part, but that certainly came later."

He traces his career pivot to solar to a long-term friendship with Robert Petrina, a solar industry veteran with nearly two decades of international business development experience in the PV industry. Robert was responsible for GE's global silicon procurement — an essential component of solar cells — before joining Yingli Green Energy Americas in 2007. He brought Mathew into the company in 2009.

"I'm certainly indebted to what he taught me in my early years here. Robert is a name we don't often talk about in solar who's done a lot for our sector. He's brought in a lot of good people and taught a lot of folks the way," Mathew said.

Mathew described "quite a journey" across the past 13 years, solving challenges and forging partnerships with industry leaders like Sunrun.

Make no mistake. In all of these jobs, I’ve stood on the shoulders of giants,
— Mathew Sachs

Mathew said he always tries to focus on the fundamentals by asking, "What are the customer needs, and what problem are we solving?" 

He’s proud of his work at CPower, noting that customer retention rates are “sky high, which is great.” But the most common way the company measures it’s customer experience success is through the Net Promoter Score, a metric that assesses the willingness of customers to recommend a company's products or services to other people.

Today Mathew shares his experiences and explains how CPower monetizes the value of its customers' DER. "What we mean by DER is any device or asset that generates, consumes or stores electricity that can respond to a signal. So, anything could be a DER if enabled with the right technology. Typically, it should be within the distribution network," he said.

CPower focuses behind the meter, that is, on the customer side of the meter. 

Want to hear more? Tune into today's podcast. We’ve put together a really interesting show. Mathew explains his favorite new climate tech product (spoiler alert, it’s blipOne, which plugs into a standard outlet and provides 2.2KWh of backup power in case of an outage).


RESOURCES:

Connect with Mathew Sachs on LinkedIn and Twitter.

Follow CPower on LinkedIn and check out its website.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 508: DSD Makes Lower Energy Costs Accessible To C&I Customers (Beyond O&M Series, 2 of 6)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


It's always important to give customers peace of mind about their decisions — and arguably even more so when they're investing in the young, evolving area of solar energy.

Schenectady, New York-based Distributed Solar Development (DSD) masters the challenge with its ability to instill processes and the right teams, tools and technologies to deliver on those processes.

Since 2019, DSD has grown from a stand-alone offshoot of a multinational conglomerate to a powerhouse in its own right. It's notably scaled to become one of the most significant commercial, industrial and community solar developers in the United States.

In the second episode of our Beyond O&M: The Future of Solar series, DSD Asset Management Director Chris Larkin explains how DSD serves as a "one-stop shop" for large-scale, custom solar PV and energy storage solutions. The six-part series is brought to you by Omnidian, whose industry-leading service optimizes solar asset performance for projects of every size, providing end-to-end peace of mind.

Launched as a start-up within GE in 2019, DSD is now fully backed by BlackRock Real Assets, the giant investment firm with trillions in assets under management. 

DSD provides customized solar PV energy and energy storage solutions — from analysis through design and finance to commercial operation — to commercial and industrial customers looking for a hedge against increasing energy costs and kilowatt-hour demand.

It aims to make solar more accessible to commercial, industrial and municipal organizations. You can learn more about its story in SunCast podcasts 338, 363 and 364.

DSD started as an internal solar business inside of GE, developing, designing and constructing solar projects for commercial and industrial (C&I) customers, which it would sell to financiers or directly to C&I customers. It became more sophisticated as it matured and the business grew.

"We realized we wanted to grow our team and company into owning these development assets — generating the revenue, serving our customers and taking care of the assets stem to stern," Chris said.

In 2019, GE spun out DSD, which now takes care of assets from origination, design, construction and commission through asset management, owning and operating assets for their entire useful lives. It has a range of commercial, industrial and municipal customers throughout the United States.

"They're looking for an energy hedge into the future, where energy prices are only going one way — up every year, with more and more demand for kilowatt hours," Chris said. DSD provides that 20- to 30-year hedge with solar arrays built on its customer's property. Customers can use the kilowatt hours directly through net metering to reduce dependence on the grid or through a behind-the-meter scenario where they use the energy in real-time.

Chris refers to himself and his team as "Promise Keepers" who support the delivery of the promises made by sales and other company functions. 

As DSD's director of asset management, Chris manages day-to-day operations and support of the company's solar fleet. The fleet includes more than 150 megawatts, both internally owned by DSD and externally owned by some of its customers. He also handles strategic management of operations and maintenance (O&M) resources, including supplier management, parts planning and sales support.

Chris worked for more than 19 years at GE Power and Water. The group is now part of GE Vernova, which provides technology, solutions and services across the energy value chain from generation to consumption. 

You'll learn more about his journey and thoughts on our energy future in today's podcast — the second in our six-part series on the future of solar, which we are presenting in partnership with Omnidian. You can check out the series and the experts who comprise it at: www.mysuncast.com/futureofsolar


RESOURCES:

Connect with Chris Larkin on LinkedIn.

Follow DSD on LinkedIn, Twitter, Facebook, YouTube and check out its website.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.

You can learn more about partnering with SunCast here.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 507: This is the way to scale customer experience (Beyond O&M Series, 1 of 6)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Seattle-based Omnidian provides comprehensive protection plans for commercial, industrial and residential solar energy investments — and delivers what Chief Operating Officer Dave Kenny describes as retail-inspired excellence in customer experience (CX). 

In today's podcast, Dave presents compelling data that underscores the need for a more robust, customer-centric experiences in the solar industry. He also illuminates how enterprising entrepreneurs can leverage data and the evolving Internet of Things (IoT) to deliver on customer-centric experience at scale. 

"Imagine a world where the phone rings, you answer, and the person on the other end of the phone tells you your asset had a recent performance problem associated with a particular root cause. The caller offers to help you troubleshoot and resolve the issue live on the phone, schedule a time at your convenience to have that call, or have somebody come out to your facility, home or site to fix the problem. That's the experience we're looking for," Dave said.

Dave has spent more than 15 years building solar plants and the teams and software to keep them running. In this first episode of our Beyond O&M: The Future of Solar series, Dave discusses the evolution of solar as an asset class through his deep experience in building operations and fleet management for both utility-scale solar portfolios and national residential solar leaders such as SunRun. 

Six-year-old Omnidian operates software platforms that monitor and remotely diagnose problems relating to the performance of solar power assets. It also uses actuarial data, an understanding of weather risk and advanced monitoring capabilities to offer a performance guarantee.

Issue detection helps avoid the "horror stories" about solar installations that are unknowingly offline for months. A customer only discovers the problem after receiving an unexpectedly large utility bill and "walking out into the garage and seeing the thing is off."

Dave compares issue detection to finding a needle in a haystack.

"The hay is all of the noise. And when you're looking at a large portfolio of assets, there's a lot of noise. There are a lot of nuisance alerts. A lot of emails are triggered, and a lot of time, energy, and effort goes into figuring out what is noise and what isn't. 

The proverbial needle is the actionable issue. And again, if you’ve got a large portfolio of assets, there are needles inside that haystack. The challenge is in finding them,
— David Kenny

At a conceptual level, Dave said there are two ways to approach monitoring and issue detection. One way is to tune into the stream of notifications from individual components and "filter through the noise because there's a lot of it" to find anything actionable. The other is to ignore the data feed and think about generated kilowatt hours.

"Expected kilowatt hours are a function of weather conditions on site, the design attributes of the system, the array, and a production model or simulation engine. If you can get that right, you can do a lot with it," he said.

By examining the variance between actual and expected kilowatt hours, it's possible to develop pattern recognition around the various signatures in the data. "Of course, the most powerful approach is to leverage both by combining the two strategies into integrated issue detection," he said.

Historical operational experience closes the loop. Omnidian creates robust data science solutions that can detect, confirm and diagnose issues by connecting past service activity to the anomalies observed and flagged in the time series data.

How customers feel about interactions with a company dramatically impacts their loyalty to that company. To optimize customer experience and build loyalty, companies must make customers feel valued, solve issues quickly, and communicate promptly, using plain language. 

Dave said Omnidian is advancing its customer experience strategy by doing precisely those things. "At the end of the day, we're selling trust," he said. The key is ensuring customers trust their solar technologies will generate a return on investment, unlock flexibility in energy procurement, and help drive progress on climate change.

"Then we, as an industry, are positioned to drive even more accelerated growth across the country," he said.

Dave has much more to say in this deep dive into The Future of Solar. I hope you have a chance to tune into the entire podcast and follow along as we unwrap this six-part series in partnership with Omnidian. You can check out the series and the experts who comprise it at: www.mysuncast.com/futureofsolar.


RESOURCES:

Connect with Dave Kenny on LinkedIn

Follow Omnidian on LinkedIn, Twitter, YouTube and check out its website.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 506: Your VOICE is a powerful weapon…Climate Champions pod interview of Nico

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Words have intrinsic power and gain even more intensity when we share them with honesty, vulnerability and heart. And that's why I'm deviating from our usual SunCast formula today to share my interview by Lee Krevat on his podcast, The Climate Champions from earlier this year.

It's full of raw emotion about my life, views on climate and how we can shape the world for ourselves and our children. It's deep, and I appreciate how Lee enticed me to reveal so much in our conversation, teasing stories and insights that I had not previously shared.

Lee has more than three decades of experience in the energy and technology industries. As the CEO of Krevat Energy Innovations, he helps clean technology start-ups, utilities, regulators, legislatures, and environmentally-focused companies and communities bring clean energy and clean transportation solutions to market. 

Before founding his own company, he spent 20 years in various roles with Southern California-based Sempra Energy, including Sempra Renewables, Sempra Utilities and San Diego Gas & Electric (SDG&E). While working at SDG&E, he founded and served as director of its Smart Grid Team.

GreenTech Media named Lee twice on its list of 100 movers and shakers in the smart grid market. And Intelligent Utility Magazine twice recognized him as a Top 12 Utility Mover and Shaker and Utility Champion!

It was an honor to sit down with him to reflect on the meaning of the work here at SunCast and why I do the work I do. I love his format. And more than that, I love Lee's candor as he explores leadership in the fight to mitigate climate change.

After 16 years in the solar industry and more than 500 podcasts of my own, I can tell you the greatest weapons we have to fight climate change are our voices. In our conversation, Lee encouraged me to dig deep to share a few more yet-to-be-told stories that I hope will give you greater context to my work as a climate activist.

It all flows from my decision to walk away from a music career and plans to climb the corporate ladder. In our 20s, we aren't always encouraged to experiment enough, and I was fortunate to have a professor in my life who pushed me to consider alternatives.

So I joined the Peace Corps. After more than two years in a remote Guatemalan fishing village, a month before my close of service, a devastating hurricane hit and completely isolated our community of roughly 3000 people. It was that catastrophe that brought home for me the climate reality that small coastal villages in rural parts of the world face every day: their home is under threat because of decisions made by humanity over the course of the last Century. It was a defining moment in my relatively young professional life and career. I remember bringing international aid into town just so people could have clean water, food and medical care.

The experience unsettled me and reminded me of the privilege I was born into. So when I came back to the States, I felt an obligation to find a way to at least create awareness, if not change, and took it upon myself to explore how I could broadly contribute to sustainability.

I realized industrial growth contributes to a discrepancy in life experiences and that many people worldwide deserve a better future and ways to mitigate climate change. It was a catalyst to get into renewables.

For the past seven years, I've been obsessed with sharing the stories of cleantech entrepreneurs, intrapreneurs, founders and executives — all contributing to the most incredible story of our time, the energy transition.

I've found that renewable energy, because of its economic benefits, gives me significant leverage to discuss climate action. I don't bring it up to argue climate or anthropogenic change, but to say, "All else being equal, would you generate your own electricity and reduce your reliance on fossil fuels & externalities you can’t control, if you could?' And I find many people say, 'Yes, I want that self-reliance."

There are so many people we have an opportunity to convert and enlighten about ways they can personally take action towards a climate their grandchildren's grandchildren can enjoy — a world that doesn't look like bubble cities with pumped-in oxygen.

Folks are lonelier and more isolated than they've ever been. The work podcasters like Lee and I do connects individuals in ways that we could not have imagined to a community and a cause that many of them didn't know would resonate before the pandemic. It's meaningful work and a profound responsibility I feel very fortunate to carry.

Thank you for listening today. I hope you enjoy Lee's podcast as much as I enjoyed contributing to it, and I encourage you to subscribe as he has had meaningful conversations with many of my friends, mentors and heroes.


RESOURCES:

Connect with Lee Krevat on LinkedIn, Twitter and on his podcast, The Climate Champions.

Follow Krevat Energy Innovations on LinkedIn and check out its website.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 505: Leading one of the world’s largest battery Integrators, Andy Tang of Wärtsilä

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Andy Tang is the vice president of energy storage and optimization for Wärtsilä's global Energy Business and works directly with utilities and power producers to accelerate the shift toward a 100% renewable energy future. 

For nearly three decades, he's led business development, strategic planning, corporate finance and mergers and acquisitions for some of the most influential players in the energy and telecom sectors. From modernizing the electric grid with smart meters to replacing aging grids with energy storage and microgrids, Andy stands at the bleeding edge of the digital energy frontier. 

His position at Wärtsilä evolved from a job he accepted in 2014 at Greensmith Energy, a provider of energy storage software and integration services. Helsinki, Finland-based Wärtsilä acquired Greensmith in 2014 to expand its footprint in the energy storage market globally and improve its position itself as an energy system integrator.

In his current role, Andy has full responsibility for Wärtsilä's energy storage business. Because energy storage underpins flexibility solutions and balances the intermittent nature of renewable power generation, it's an essential component of a reliable system. 

In the past year, Andy has led massive growth in Warsilla's Energy Business, increasing order intake more than tenfold. 

A first-generation Chinese immigrant, Andy was expected to follow the footprints of his siblings in a medical career. But in his first year of college, he realized it was an uncomfortable path for someone who dislikes hospitals and the sight of blood.

"I made a difficult decision, and I informed my very Chinese widowed mother, who accepted it with much disappointment," he said. "She now begrudgingly understands I've been able to carve a reasonable position for myself and my family, though as recently as 10 years ago, she was still telling me it wasn't too late to go to medical school."

By any objective standard, Andy is a success. He leveraged his early career experience in investment banking to gain a bird's eye view of various business sectors. His insights eventually made him a champion for new technology, especially in telecom and the industries it spawned, like clean energy.

"Around 2006, there was a lot of talk about modernizing the power grid, and this was kind of the first generation of clean tech," Andy recalled. Although he considered some of the entrepreneurial opportunities developing around the technology, in 2007, he opted for a job as senior director of customer energy products at Pacific Gas and Electric Company.

"It was on the verge of deploying a smart meter and brought me in to help evaluate the technology decisions," he said. Electric companies need to support the highest load curve — a reality that parallels telecom companies' need to build networks to support the maximum number of simultaneous calls.

"We support the load curve for the hottest or coldest day, depending on where you live," he said.

Andy left PG&E in 2011 to indulge his entrepreneurial side. He started one company that assessed commercial building efficiency with artificial intelligence and smart building technology, and after it failed, a software company that helped utilities improve demand response.

Through success and setbacks, Andy has persevered and believes all his experiences have shaped him into an effective leader that understands the imperative of solid teamwork. 

"In leadership and managing a team, you need to break down petty human nature, defensiveness, the 'well, it's not my fault,' and the lack of accountability or unwillingness to be accountable for specific areas. You need to get to that point where you behave like a team," he said

Tune into today's podcast to hear more about Andy's journey and his insights, observations and forecasts about power markets and the technologies that will enable them to evolve. He also shares his views on how AI and other innovations shape the energy sector.


RESOURCES:

Connect with Andy Tang on LinkedIn.

Find Wärtsilä Corp on LinkedIn, Twitter, Facebook, Instagram, YouTube and its website.


BOOKS MENTIONED AND RECOMMENDATIONS:

 style=

NOTEWORTHY QUOTE:

I started developing some heart issues, and actually had a full blown heart attack at the age of 35. And so that really caused me to take a pause and say, what’s important to me? And what do I want to do?
— Andy Tang

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 504: Free Money For California Cleantech (Apply Now!), Tenley Dalstrom of New Energy Nexus

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Tenley Dalstrom describes herself as an architect and director of programs that increase social, environmental, and economic justice by accelerating the global transition to a clean energy economy. 

As director of the California Testbed (CalTestBed) initiative at New Energy Nexus (NEX), she works with all types of clean energy technology innovators and entrepreneurs to bring their concepts to market. 

CalTestBed provides $8.8 million in testing vouchers to California clean energy entrepreneurs for third-party technology testing at more than 70 facilities across nine University of California campuses and the Lawrence Berkeley National Laboratory — aka Berkeley Lab — near UC Berkeley. 

Oakland, California-based NEX administers CalTestBed.

Tenley's efforts help startups tap incredible resources — CalTestBed and others, like the American-Made Solar Prize, a multi-million-dollar U.S. Dept. of Energy competition. These programs help young companies get off the ground and enable more established ones to get products into buyers' hands. 

Many entrepreneurs aren't aware of the millions of dollars available for testing at world-class labs in California and beyond, Tenley said.

CalTestBed is one of several programs championed by the California Energy Commission. The first, CalSEED, offers grants of up to $600,000 to early-stage clean energy entrepreneurs to accelerate California's clean energy goals.

"The California Energy Commission determined California entrepreneurs needed some non-dilutive startup funds. And then, it realized the next valley of death was access to world-class testing facilities. It's expensive. And sometimes, it's walled off from entrepreneurs," she said. 

By streamlining testing access, CalTestBed assists entrepreneurs refine their technology prototypes to meet customer specifications while accelerating some of California's most promising clean energy technologies to market.

The program has grown from 28 testbed facilities to 73, mainly through collaboration with NEX and other entities. "We have an extraordinary breadth of equipment and facilities that are available to help de-risk clean energy technologies as they accelerate towards commercialization," Tenley said, adding that testing increases reliability and safety and lowers costs.

Eligible companies can submit applications through August 19. 

The grants are open to California-based hardware or integrated hardware-software companies with ready-to-test prototypes in hand. The technologies have to fall into one of 10 categories: building technologies, energy efficiency, energy storage, grid technologies, industrial and agricultural innovation, internet of things, material-based, renewable generation, transportation or water technologies.

"I'm very excited to see the diversity of the innovations and the diversity of the innovators. I'd like to see a wide swath of people across the state interested in the program," Tenley said.

Prospective applicants have until October 6 to enter the American Made Solar Prize Round 6, which offers $4.1 million in cash prizes to competitors over three progressive contests. Tenley was involved in one of the group’s branding efforts, called “Be Revolutionary.”

Solar Prize competitors participate in three contests —Ready!, Set! and Go! — and can join an optional additional challenge to advance solar in underserved communities. 

Participants who choose to incorporate that initiative into their solutions can win a new Justice, Equity, Diversity, and Inclusion (JEDI) Contest and a bonus cash prize. Tenley is a JEDI Advisory Committee member.

"The American Made Solar prize is a terrific opportunity for solar companies looking to accelerate. The prize requires very little lift on the applicant's part, does not require a lot of reporting, and it's non-diluted funding," she said.

Tenley previously served as director of the Obama administration's Solar Ready Vets Program at the Solar Foundation and supported several U.S. Department of Energy initiatives, including the design and launch of the U.S. Clean Energy Education and Empowerment (C3E) women's initiative, the Smart Grid Investment Grants program, and the Quadrennial Energy Review.  

She also spent more than five years in the Peace Corps.

Tenley is a passionate and well-rounded solar warrior who sang in band and participated in NCAA rowing in college. She also spent more than 15 years learning to make pottery — a feat of persistence and determination that may have set the stage for the tenacity she demonstrates today.


RESOURCES:

Find Tenley on LinkedIn and Twitter.

Connect with New Energy Nexus on LinkedIn, Twitter, Facebook, YouTube and on its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 503: Democratizing the clean energy revolution; Steph Speirs, CEO of Solstice

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Solstice Wants To Democratize The Clean Energy Revolution

CEO Steph Speirs Works For Energy Equity And Solar In Every Home

Globally, solar is seeing staggering growth and demand is exceeding expectations. But there's a problem. 

In the United States alone, about 90 million households are locked out of the solar marketplace. Maybe they rent their homes, have less than optimal credit scores, or their roof is too shaded or otherwise unsuited to a solar array. 

Entrepreneur and community builder Steph Speirs aims to unlock the possibility of solar power for these households. Steph is the co-founder and CEO of Solstice, which wants to turbocharge access to clean energy through community solar and "make the clean energy revolution work for everyone in America."

We've talked a lot lately on SunCast about the need for a more equitable and inclusive approach to solar for all households. In today's discussion, Steph and I explore this theme through innovations like the Solstice energy score, a proprietary underwriting standard for solar customers. It's more accurate in predicting who will pay their utility bill and more inclusive of low-income Americans than traditional FICO credit scores, those three-digit numbers used to assess creditworthiness. 

Steph believes "the role of power and privilege is to use it to open up doors for other folks to access that same power" and shares that perspective in a most engaging exchange today. 

It's hard to know where to start with Steph's accolades and awards because she boasts more than three dozen. They include a 2021 Entrepreneurship Award from the U.S. Clean Energy Education and Empowerment (C3E) Initiative, a joint initiative of the U.S. Department of Energy, MIT Energy Initiative, Stanford University's Precourt Institute for Energy, and the Texas A&M Energy Institute.

She also earned recognition as Elle's U.S. Women Entrepreneur of the Year; Inc Magazine's Female Founder 100; an Echoing Green Climate Fellow; a Kia Revisionary; a Renewable Energy World 40 Under 40 in Solar; a Grist 50 Fixer; a P.D. Soros Fellowship for New Americans; a Gerson Lehrman Group Social Impact Fellow; and an Acumen Global Fellow.

Since 2007, she's led such a remarkable career that it would humble even the most ambitious among us. From leading sales and marketing innovation in India at d.light to spearheading venture capital firm Acumen's renewable energy impact investment strategy in Pakistan, Steph’s private market innovation & entrepreneurship, have been lauded. Yet, it’s her public sector work that catches the eye of many. She developed Middle East policy as the youngest policy director at the White House National Security Council, served as a special assistant to the Office of the Secretary in the U.S. Department of Homeland Security, and managed field operations in seven states for the first Obama presidential campaign. 

"The number one job that prepared me to do what I do today is being a community organizer with the Obama campaign," she said.

She defined community organizing as getting people to work together towards a common task, which often seems "unbelievably impossible because it is in the face of a Goliath-like challenge." Organizers seek out people closest to the problem and ask them about the optimal solution. It means giving up control so the organization can scale through impact through the people on the ground, she explained.

"Our job is to empower them, to include them and to respect them. People power is a renewable resource. Energy is contagious, and people can do impossible things when they work together. And that's what we need to solve climate change, too."

Steph's mother is Korean, and her father was "born on a road in Laos," adopted from China and "didn't know his own father, so somewhat questionable ethnic history."  

As a first-generation American who grew up in Hawaii, she learned about living in harmony with the land. "When you live on an island, you know your resources are limited. You live it every day, and you breathe it every day. 

"In fact, the Earth is an island, but we don't see it that way. And so it's often the people of island nations teaching us how to live in harmony with the environment. They know that we are affected by our environment, whether we acknowledge it or not," she explained.

She thinks her childhood planted the seeds of entrepreneurship, which she believes comes in two forms. Entrepreneurs are born either of necessity — like immigrants who start businesses to overcome limited employment options — or out of privilege. 

"If you're in a stable enough place in your life, you can take a huge risk, making it easier to be an entrepreneur. I was lucky to have the latter situation. Not that I've ever had money, but I had a good education because my mom sacrificed for her three children," she said.

Steph has a B.A. in History and International Studies from Yale, a Master's in Public Affairs (MPA) with distinction from Princeton, and an MBA from MIT with a Certificate in Entrepreneurship and Innovation. 

After her father's business failed, Steph's mother worked three minimum wage jobs to support her children and give them better lives.

"I became an entrepreneur because I saw my mom and what she was able to create out of nothing," she said.

Steph said she learned about privilege as a "scholarship kid" who attended a private high school filled with folks with lots of money. "Living with one foot in the world of the haves and one foot at home in the world of have-nots, I saw very little separating the two worlds outside the birth lottery and luck," she explained.

It propelled her to plan a career based on creating communities and building organizations that "make things more equal for people, make things fairer, so everyone can thrive, regardless of where they were born or the parents to whom they were born."

She recognizes the past 10 years of her life have been extraordinarily privileged — but wanted to call attention to the people still living with less in the hope of creating more global equity. It was the passion that fueled Solstice.

"My co-founders and I said, 'Let's start a company to make solar more accessible to the people who need the energy savings, people with the lowest incomes and communities of color,'" she said. 

"Those folks are most affected by climate change and least likely to participate in the green economy. So let's ensure clean energy is for everyone — every community — and it's a human right."

Typically, to gain access to solar, you have to pay for it upfront, pay more for a Utility Green Tariff, or obtain a direct renewable energy supply through a retail supplier. You can also get solar financing, but you typically need a FICO score of 680 and above. "That's even true of gaining access to most of the community solar projects in the country. Most developers and financiers require a 680 and above credit score, even if it's a product guaranteeing people savings," she said.

She thinks we need more solutions that make renewable energy cheaper for 60% to 70% of customers who otherwise can't afford it. "They need savings to participate in green power. They cannot buy green power if it's at a premium, particularly in this inflationary environment where energy costs and all costs are going up. People have less to spend. So we need to innovate more," she said.

I hope you tune into today's podcast to hear Steph explain how Solstice set out to find a better, more inclusive qualification standard than FICO scores. She explains Solstice's new community solar qualification metric, the EnergyScore. 

Leveraging data from nearly 875,000 customer records, the EnergyScore aims to predict future payment behavior more accurately than FICO credit scores while simultaneously including a more significant proportion of qualified low-to-moderate income customers.

Steph approaches her business with unusual warmth and compassion for her potential customers. And it's just part of her personality. When asked what she doesn't show on her impressive LinkedIn profile, she noted, "so many failures!"

"People sometimes forget that to succeed, you have to fail. I've often thought about creating a resume of failures, so people realize that it's not just awards and all of that, which are very, very kind for people to bestow on us. But real learning doesn't happen when things are hunky dory and going well. The real learning and humbling moments occur when you're dragged across hot coals, and you have to figure out how to find a solution forward," she said.

When the pandemic hit in early 2020, Steph said her company's revenues disappeared overnight and didn't come back for another couple of quarters. 

"That meant that we had to scramble to pivot our business model on how we reached people because we couldn't reach them in person in a room anymore. The thing that saved us was not me, and the thing that saved us was our team coming together and realizing that nobody had been through this before. There was no playbook, and so we had to learn faster."

Steph said Solstice benefits from community and trust — "a big value in our company." 

"We talk about it constantly and can only move at the speed of trust. Trust is not entitled; it's earned. And you earn trust by treating people well, by advocating for the least among us to get access, and by partnering with only the highest quality providers," she said.

Trust me when I tell you it's worth your time to listen to everything Steph says in today's very enlightening and uplifting show.


RESOURCES:

Connect with Steph Speirs on LinkedIn.

Find Solstice on LinkedIn, Twitter, Facebook and its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 502: Beyond O&M: The Future of Solar

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


This solar industry is crossing the chasm, and the consumers at the “table” today, while they look similar, are much different from those consumers before who were predisposed to taking higher risks, trying technology in advance. 

We're now moving to the early mass market, and they're going to be more risk averse. 

The way we sold to the early adopters to get our first 3 million solar installations won’t get us the next 3 million

 And, let’s be honest, solar has a dirty little secret: It's not "set it and forget it; no moving parts." 

When you step back and look at the 3 million solar assets in the field, there are assets that break every single day; the challenge is in finding them, surfacing them and responding to them.

For too long the industry has ignored the post-installation experience, and the future of solar is actually dependent on changing this narrative and keeping the promises we’ve made, so we can scale to that next million consumers, and beyond.

 This is our educational series, and it’s focused on how we can leverage the post-installation customer experience to move beyond overpromising sales hype and lackluster service response, and find meaningful ways to delight & entice the next wave of clean energy enthusiasts through proactive engagement.

On August 15th, 2022, we debuted a six-part mini-series, in partnership with Omnidian, where we explored how successful companies across the nation and across business sectors are taking a proactive approach to asset management and client satisfaction. From midwest residential to big-city Commercial & Industrial, leading solar experts told us how they’ve built successful business models that leverage technology and strategic partnerships for scale. And they also explain how building a strong culture has been foundational to their business. 

 Whether you are experiencing the pains of a growing solar business or are just starting out and want to learn from the pros, I hope you’ll subscribe to the show & join in this important conversation as we explored the future of solar.


RESOURCES:

Connect with Omnidian on LinkedIn, Twitter, Instagram and on its website.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 501: How do we STOP these BATTERY Fires?!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


SimpliPhi Aims To Take The Fire Out Of Lithium Batteries


If your mobile phone or laptop has ever become uncomfortably hot, you have first-hand experience with a concept called thermal runaway. It's one of the primary risks related to lithium-ion batteries, and it happens when the lithium-ion cell enters an uncontrollable, self-heating state.

In the words of today's entrepreneur, Catherine Von Burg, it's a potential hazard the industry should take seriously. "Even small batteries can create very hazardous situations. And now, many in our industry are thinking about scaling up those very small electronics-type batteries into large home or commercial systems — or, even worse —utility-scale systems. It represents a significant hazard," she said.

Catherine has spent the past decade promoting the transition to cleaner and more sustainable energy sources as CEO of SimpliPhi Power

This Oxnard, California-based technology company designs and manufactures a range of energy storage and management systems that integrate solar, wind, generator, or any other power generation source in conjunction with or independent from the grid. 

We've been fortunate to have Catherine on the show twice before (Episodes 148 and 484) to share how she leveraged her biomedical research and humanitarian background to grow what has become one of the most interesting companies in the energy storage space.

She's back today to help us sort some technical issues and explain how SimpliPhi manufactures energy storage solutions that are not only sustainable but safe. 

SimpliPhi products combine what Catherine calls the "inherently safe," non-toxic lithium-ferro phosphate (LFP) chemistry with its proprietary cell and battery architecture, power electronics, Battery Management System (BMS) and manufacturing processes and materials.

When it comes to safety, our industry relies heavily on the National Electrical Code and UL certifications and standards. Two weeks ago, the UL enterprise (formerly Underwriters Laboratories) revealed new brands for its three organizations — UL Research Institutes, UL Standards & Engagement and UL Solutions. 

UL Solutions, which delivers testing, inspection and certification services, is the entity behind the two standards we discuss in today's show.

  • UL 9540 is a safety standard for an energy storage system (ESS) and equipment intended for connection to a local utility grid or standalone application; and

  • UL 9540A is a test method to address potential fire and explosion hazards associated with a battery system, such as an uninterrupted power supply (UPS) or battery energy storage system (BESS). 

Late last year, SimpliPhi announced its PHI batteries completed UL 9540A fire-safety testing protocols and that its AccESS, BOSS.6 and BOSS.12 integrated systems are UL 9540 certified.

During the UL 9540A testing, SimpliPhi forced the cell, battery and unit level equipment into thermal runaway with heaters built into the batteries and demonstrated limited cell to cell propagation, decreasing temperatures, no ignition or fire and no explosive or deflagration events.

In June, Catherine addressed attendees in Bostin at the National Fire Prevention Association conference to explain her company's UL 9540A Fire Safety Test results. She reiterated a core message SimpliPhi has been making since its founding in 2010 — that chemistry matters when creating a safe lithium-ion energy storage solution. 

Of course, other elements in the construction and manufacturing of a battery are essential. However, Catherine believes lithium-ion-based batteries made with cobalt are far riskier than lithium-ion chemistries without cobalt, including the LFP that SimpliPhi uses.

"Very often, as your mobile phone or laptop charges or discharges, it can become very warm if not hot. That's the battery heating up as electrons are being shunted in or pulled out, and it's the beginning of a potential thermal runaway situation," she said.

Manufacturers once thought size alone could mitigate the risk of thermal runaway and didn't consider small batteries in consumer electronics dangerous. But after multiple reports of small electronics fires, we know that's not true.

Catherine said SimpliPhi decided to use LFP-based batteries in cylindrical cells after evaluating risk profiles across chemistries and form factors. The company sought UL 9540A testing because "we have a very safe battery" and wanted to prove it.

Testing isn't cheap, costing upwards of half a million dollars. But Catherine thinks it's a necessary expense to promote safety and transparency in an evolving industry.

SimpliPhi will continue demonstrating its commitment to advancing the energy storage market by publicly releasing its UL 9540A test results "to set a standard of transparency concerning performance and public safety issues," she said.

Moreover, she called on all battery manufacturers to publish their UL 9540A test results to inform the public. "It is not the only step to empower the consumer to make informed purchasing decisions, but it is a significant beginning. This type of disclosure will also drive innovation and propel the entire industry forward," she said.

Unfortunately, she added, some battery manufacturers continue to obfuscate the chemistry and form factor they use — "and, frankly, even if they're just white labeling cheap batteries imported under their US brand."

But she believes manufacturers of ESS systems batteries are at the forefront regarding customers. "Manufacturers need to disclose what they are using in building their batteries," she said.

SimpliPhi will also continue educating Nationally Recognized Testing Laboratories (NRTLs) about the safety profile of its chemistry and cell form factor. 

"We're also in the business of helping educate firefighters and authorities having jurisdiction (AHJ), which is why we release our report anytime it's asked, and put our reports on our website, so anybody who wants these can download them," she said.

She said this would propel innovation and competition to move battery chemistry beyond lithium-ion into other types of solutions. "Transparency and competition are good because they drive innovation, and consumers drive markets. They need to know about that innovation and the materials used in the products they purchase," she continued.

It's a great conversation, and I hope you take the time to listen to it. And again — head over to SimpliphiPower.com/fire-safety to learn more about the company, its technologies and its UL 9540A- Fire Safety Test.

TIMESTAMPS:

(05:23) Distinction between 9540 and 9540A
(07:23) What thermal runaway represent for the end user
(10:31)Hazards of risk profile across chemistry to the storage industry
(16:42) Test protocol required to go through 9540A
(20:18) Is IP trade secrets the reason for not publishing 9540A test result data
(24:44) What 9540 and 9540A can help identify
(32:06) How transparency and competition will drive innovation
(35:50) Where to learn more about 9540A
(38:25) Wrap up


RESOURCES:

Connect with Catherine on LinkedIn

Connect with SimpliPhi Power, Inc. on LinkedIn, Twitter, Facebook, Instagram, YouTube and on its website.


NOTEWORTHY QUOTE:

We have taken a position as a company that we will take the risk and publicly publish our 9540A test results at the cell battery and large unit level, because we are committed to informing the industry.
— Catherine Von Burg

ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 500: GROWTH Lessons from 500 EPISODES, with GUEST HOST, Andy Klump!!!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


SunCast reaches 500th podcast in the renewable energy space

Today is our 500th podcast — and wow! It feels so interesting to think I've done this so many times. I want to say thank you so much for lending me your ears and the only nonrenewable resource you possess, your time.

I'm honored and want to thank you for giving SunCast a chance to earn your attention. I hope you get a ton of value from this episode and the wealth of content that came before it. 

We've recorded more than 25,000 minutes of audio, the equivalent of 17.36 days, 2.48 weeks, and more than half a month of continuous listening.

I'm over the moon to have achieved such a momentous milestone. And I genuinely say this from the deepest place of gratitude: I could not have achieved even 50 episodes if you were not downloading this podcast and encouraging me to keep going. I'll also note that I've always said the first 500 shows are, well, they're just practice for whatever comes next.

In a departure from our usual format, I'll step into the spotlight for today's show. I asked my good friend, Andy Klump, CEO and founder of Clean Energy Associates, to guide me through the process of unpacking the meaning of this milestone and how we got here. Andy is a SunCast legend, with three appearances on the show (Episodes 120, 335 and 414) and the record as the most downloaded all-time guest.

I'm honored by the amazing guests I've encountered on the SunCast journey and credit each one for encouraging me to deepen my commitment to the renewable energy space. They've transformed me from a person my mother describes as "a man with boundless energy who never met a stranger" into a polished podcaster with an ever-increasing understanding of energy-related issues, technologies and challenges.

I already shared my origin story In Episode 100, when I brought in mega-connector and solar industry maven, Scott “Sully” Sullivan. 

Now I want to recognize all the CEOs who shared such excellent stories over the years, including Mary Powell (Episode 450), Dan Shugar (Episodes 39 and 57), Bill Nussey (Episodes 125, 135, 387, 407, 421/422 and 499) and Michele Magee (Episode 388). Their experiences reminded me to persevere, take risks and understand that success grows from a willingness to fail.

Michele says growth flows from a clear strategy. "A wise person once taught me that structure follows strategy, which means if you define your strategy, you take all the names off the org chart, and you build an organization that makes sense to achieve that strategy," she said.

I agree. And after seven years and 500 shows, I've learned two other things are essential to success: one is consistency and the other is luck. 

You need to embrace each incremental gain, work consistently, and enjoy the luck that finds you. Most of all, you just need to keep going. As I say at the end of each show: "Thanks for showing up. It's half the battle."

Growing a business takes a multitude of superpowers. 

There's the power of systems, from standard operating procedures to the abilities to optimize, delegate and automate; the power of preparation, or surrounding yourself with information, technology and, most importantly, the right team; and the power of gratitude and belief. 

Empathetic leaders recognize the value of the shoulders they stand on and treasure the talent in their organizations for helping them reach their goals as fast and ethically as possible. I've heard these messages loud and clear from my hundreds of guests.

They also reminded me that it's important to have coaches and mentors who can give and receive feedback and build the confidence you need to navigate setbacks and obstacles.

Of course, everything in business depends on introducing the right product at the right time. Timing is critical in the energy space, where exits and valuations in the past two years are signs of maturation and growing demand from (finally) institutional investors. 

As Blackrock CEO Larry Fink noted in his annual letter this year, the next 1,000 billion-dollar startups will be those "that help the world decarbonize and make the energy transition affordable for all consumers."

Blackrock has invested more than $4 trillion of the $10 trillion in assets it manages in sustainable technology. Why? "We focus on sustainability not because we're environmentalists, but because we are capitalists and fiduciaries to our clients," Fink wrote.

There's been a remarkable shift to renewable energy in energy markets in the past few years, with companies like Aurora Solar raising more than $320 million. Unicorns like Arcadia — private companies with a valuation of over $1 billion — are blowing past the unicorn threshold with continued multi-million dollar investments. We also see dozens of acquisitions of energy companies by Enphase, Generac, and other mainstream power folks.

At the same time, options like community solar and hydrogen — an energy source that emits zero greenhouse gases when burned — are gaining traction. Even multi-national oil companies like Shell, BP, Chevron and TotalEnergies are placing big bets on hydrogen as the future of energy.

But Blackrock and Big Oil aren't the only ones investing in renewables and climate tech startups. Thanks to companies like Energea, Finite.io and Climate Avengers, small investors have growing options.

It's a mind-blowing time in the renewable energy space. Over the past seven years, it's been remarkable how many more female leaders have risen to the top. Companies are trying very hard to promote from within and to pull from outside the industry, including Enphase Energy, whose CMO Allison Johnson previously worked at PayPal and Apple.

As we move ahead, I'd like to see more recognition for People of Color in the energy space — including here at SunCast. I invite you to listen to Geoff Greenfield (Episode 431), who shared some interesting thoughts on privilege and the equity and diversity embodied in Third Sun Solar, a woman-owned and led company. 

As an industry, we have work to do. We need training and apprenticeships like that provided by the amazing Solar Energy International (Episode 493). And we need to enhance our marketing if we want to transform concepts from the obscure to the mainstream and enable consumers to understand their options.

Personally, I've found my happy place, helping others find and share their voices. I've had moderate success lately in sharing clients' brand voices and narratives with my community, and I want to develop that more and cultivate and coach folks who can fill my shoes or take them even further.

I'd also like to build a network of shows focused on specific audiences to reach a broader clean energy community beyond solar. We're testing new ways of communicating through options like Twitter Spaces, YouTube and TikTok, and we're doing more writing on Medium and our blog.

I think we'll test the idea of premium access to the community again. There's a desire for it, and I've been able to build a solid network of high-quality individuals who can add value to a community that wants to go beyond Linkedin profiles and "look at me" posts. It might involve me resurrecting in-person events.

While we're speaking of events, the RE+ Events (formerly Solar Power Events) from September 19 to 22 in Anaheim, California, will bring us together for the first time in three years. SunCast is a 2022 event and platinum media partner for the shows, which the Solar Energy Industries Association (SEIA) and Smart Electric Power Alliance (SEPA) produce.

It will be an excellent opportunity for folks to meet, give me feedback on how SunCast can evolve, and learn more about helping the community.

For now, let me say thank you once again. These first 500 podcasts exceeded my expectations, and I'm thrilled to have your support. Keep showing up — and we'll collectively win this battle!


RESOURCES:

Connect with Nico Johnson on LinkedIn, Twitter and Instagram.

Find Andy on LinkedIn.

Check out SunCast’s website.

Connect with Clean Energy Associates. on LinkedIn, Twitter and on its website.


NOTEWORTHY QUOTE:

Do just once what others say you can’t do, and you will never pay attention to their limitations again.
— James Cook

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 499: How Experts Navigate Politics & Energy Transformation (Quarterly Podcasters Roundtable)

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


6 Powerful Cleantech Podcasters On Biden, Ukraine And Energy Transformation

When you put people with deep perspectives together, you get a vivid mosaic — and you have a lot of fun. That's how my friend Mike Casey explains the quarterly podcasts we've been co-hosting with top experts in the cleantech sector, and I agree.

Mike is president and founder of Tigercomm, a cleantech public relations, marketing communications and public affairs firm, and host of ScalingClean, a podcast and blog that aim to advance the clean economy. 

Today we're sharing our fifth quarterly podcaster's roundtable, which offers a rich, one-hour discussion of energy trends, developments, challenges and opportunities. We’re joined by some impressive industry voices.

  1. Emily Chasan, director of communications at Generate Capital, a San Francisco-based diversified, sustainable infrastructure company. She's also a co-host on Wood Mackenzie's Energy Gang podcast, a bi-weekly digest on energy, cleantech and the environment.

  2. Gil Jenkins, vice president of corporate communications and public affairs at Hannon Armstrong. He's co-host of its Climate Positive podcast, which features conversations with people driving our climate-positive future. 

  3. Tim Montague, a solar photovoltaic (PV) and battery storage executive, speaker, trainer and consultant. He's co-host of Clean Power Hour, a weekly news roundup of the latest solar, wind, storage and energy transition news.

  4. Bill Nussey, CEO and founder of the Freeing Energy Project, which aims to accelerate the shift to cleaner, cheaper energy through books, articles and a top 10 energy podcast, also called Freeing Energy.

  5. And Josh Porter, an arborist turned renewable energies enthusiast. He's the principal consultant at SolarCoaster Consulting and co-host of The Solar Coaster, a renewable energy-themed talk show broadcast every Friday from Maui, Hawaii.

We cover a lot of ground in the episode, from thoughts on the ongoing war in Ukraine and escalating attacks by pro-fossil fuel pundits. But we start with our views on the possible direction of the Biden Administration's imperiled climate agenda.

Democrats haven't passed Biden's broad climate package because of Republican opposition in the Senate and lack of support from their own Sen. Joe Manchin III of West Virginia. Manchin said he wouldn't vote for any climate or clean energy programs because of fears of worsening inflation.

Biden recently announced a "climate plan" to address the effects of global warming but stopped short of declaring a broader climate emergency. In many ways, he's left with an executive order, and I wonder how much teeth it has, especially if the White House changes hands in two years. But I think Biden can move the needle on trade policy to benefit the steel and glass industries, which are really important for solar and the broader economy around batteries and electric vehicles. 

And I'm hearing some positive signs about proposed legislation to incentivize local manufacturing, which will ultimately impact our industry in the long term.

As Gil noted, "we are depleted but not defeated" and added there is still talk of a last-ditch Hail Mary effort. Some potential new executive orders could be impactful, and we've already got two or three very robust climate executive orders to work with, particularly in federal procurement.

Emily said state initiatives could offset federal setbacks. "California and New York have very aggressive goals, and a lot of states are copying their policies. I think that's going to be the demand driver right now, though it's a shame not to have more coordinated possibilities," she said.

Josh suggested it was a great time to learn more about the multilevel process behind climate legislation, as articulated in a book by his friend Patrick M. Regan, The Politics of Global Climate Change. "I've been trying to read through this to understand better how decisions are made at various levels — federal, state or international," he said.

Tim argued Americans generally want energy transition, even those unconcerned about climate change. "They're starting to understand the value of electrification of transportation, as gas and energy prices are going up," he said. "The economies of wind, solar and energy storage are winning the day."

Bill agreed, noting it's important to remain optimistic. "There's something everybody's forgetting. All this stuff we're talking about with clean energy is technology. And everyone forgets that this isn't like finding a better way to get coal out of the ground or some new nuclear reaction.

"This is like your iPhone. And the thing that everyone's missing is that in two years, it's going to be 20% cheaper, and in 10 years, it's going to be 50% cheaper. And that is an economic juggernaut. Policies, politics and lobbying are all going to fade away because there are a lot of things you can debate about in America, whether you're red or you're blue. But there's one thing you can't tell any American, which is I'm going to make you pay a whole bunch of extra money."

As Mike said, our guests' informed, divergent opinions come together to create a fascinating mosaic. I hope you'll listen to the full podcast to hear the story in total, with insights on Ukraine and other compelling issues. 

Is it better to use the stick of shame on greenwashing sustainability goals or praise those doing well? What are the biggest obstacles to electric vehicle electrification facing fleet operators? How is inflation affecting supply chain instability? And how can idled oil and gas pipelines "pick the lock on the whole transmission conundrum?"

You'll even hear musings on our crystal ball question: The change, trend or development few people are currently seeing that could turn out to be impressively consequential. 

For example, what do we think about transactive energy — the idea that we as consumers can take back electric power, as Bill Nussey often says? I believe it is the most powerful transformative thing happening in clean energy.  

Tune in! And if you know (or are) a cleantech podcaster who should be on our third quarter Podcaster's Roundtable in September, please get in touch with me. We'd love to invite more experts to the show.


RESOURCES:

Connect with Mike Casey on LinkedIn

Connect with Emily Chasan on LinkedIn

Connect with Gil Jenkins on LinkedIn

Connect with Nico Johnson on LinkedIn

Connect with Tim Montague on LinkedIn

Connect with Bill Nussey on LinkedIn

Connect with Josh Porter on LinkedIn


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 497 & 498: The never-told stories of founding Tradewind & Savion - Rob Freeman, Geoff Coventry, & Matt Gilhausen

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Entrepreneurs have many ways of measuring success. But building a passionate team, growing your venture to an industry leader, selling it to a partner and shepherding a spin-off through the sale to a multinational conglomerate is arguably a peak metric.

That's the compelling story I'll share today about Rob Freeman, Geoff Coventry, and Matt Gilhousen, the co-founders of Tradewind Energy Inc. 

Founded in 2002, Lenexa, Kansas-based Tradewind was one of the US's largest independent wind and solar project development companies and the number one developer and installer nationwide in 2017, according to the American Wind Energy Association (AWEA).

In 2019, Rob, Geoff and Matt sold Tradewind to a partner, Enel Green Power North America. As part of the deal, Tradewind's utility-scale solar business, Savion, was separately sold to Green Investment Group Ltd., a London-based subsidiary of Macquarie Group Ltd., an international bank based in Sydney.

Rob and Geoff joined Savion as CEO and COO, respectively, and helped lead Savion to a 2021 acquisition by Shell New Energies US LLC, a Royal Dutch Shell PLC subsidiary.

Quite a serendipitous journey, and one I can't wait for you to hear all about in today's two-part show. 

As Rob explained, "I'm a classic guy who didn't know what he wanted to be when he grew up until he was 42." An unhappy lawyer with an undergraduate degree in geology, Rob said he ultimately realized he was an entrepreneur at heart.

His eclectic career background, including starting a bottled water company and working at a utility, fueled his fascination with renewable energy and formed many pieces of the puzzle that enabled him to contribute to the Tradewind startup. 

Rob started networking and met Geoff, a serial entrepreneur from New Zealand, and Matt, a rock drummer with a civil engineering degree. 

"I was probably the natural leader because I was a little longer in the tooth," Rob recalled. "And Matt was the logical Chief Development Officer with his engineering background and interest in, as he says, 'all things mechanical.'"

Initially, Rob and Geoff worked on origination and developing relationships with area utilities. But at some point early on, "we realized we badly needed expertise with transmission in-house. And so I went to Geoff one day and said we don't have the money to hire a crackerjack transmission person. 

"Jeff probably said something like, 'I don't know anything about transmission.' And I said, 'Well, you're a smart guy, and you'll figure it out.' And he did."

Rob talks about the nuances of building a company and facing investors who challenge whether the leadership has the right experience. Based on feelings and intuition — "I liked these guys, and they had all the passion in the world" — Rob kept the team intact.

"We stayed together and sort of bit by bit, month by month, year by year, this thing that was such an odd couple grew into a very close friendship, and our different personalities and backgrounds ended up being the magic," Rob said.

Geoff makes some great points about the uncertainties and confusion of the early days of a new company. "Looking back at some of this, it's pretty amusing as you think about how the early days began and the things we didn't know."

He recalled talking with a utility executive about one of Tradewind's first wind projects. "And he used the term SPP, which is short for Southwest Power Pool (which manages the electric grid and wholesale power market for the central United States). I had no idea what he just said, and it sounded like a foreign language, and I didn't even know if it was letters. Like, 'what was that word?' That's the level we jumped into, but, you know, it's a fast learning curve," Geoff said.

Matt said, "We didn't know what we didn't know, the scope of it or how much money we needed."

Matt, Geoff and Rob offer excellent insights into how Tradewind grew its investor pool and persuaded people to believe in their abilities to execute their ideas. "We had a number of these near-death experiences, like most startups, and it was definitely not smooth sailing," Rob said.

Their strategies and insights about building a renewable energy company are valuable for entrepreneurs of all skill levels.

"Things always take longer, and they're harder than people expect. I used to love to say, and I haven't said this in a while. But it always sounds great that if you wrote down the ten things you would absolutely not want to have or come anywhere near in a business, we had all ten of them. 

"We had no market, no customers, the product was new. The wind turbines themselves were early days, and then, of course, building a team— all of it. So, yeah. We had a long ramp to revenue," Rob said.

I hope you'll take the time to listen to the full interview. You'll learn a lot about building a company and the importance of surrounding yourself with the right team from these successful sustainable energy pioneers.

"There's not a whole lot of secret sauce in this business, and there never has been. And you know, if we look at the success of Tradewind, there's no question it's a story about people and the team," Rob said.

Over time, Tradewind grew to 145 people — probably because of what Rob called "a certain amount of luck and a certain amount of being very purposeful about the people we hired and the culture we created. We ended up with a team that, there's no question, was widely recognized around the industry as the top in the country."


RESOURCES:

Connect with Rob Freeman on LinkedIn.

Connect with Geoff Coventry on LinkedIn & Twitter.

Connect with Matt Gilhousen on LinkedIn.



NOTEWORTHY QUOTES:

It’s a story about the team. And I think that ended up being the secret sauce.
— Rob Freeman
Sometimes what you don’t know is a good thing. Because you don’t know what you can’t do.
— Geoff Coventry
We’re going to work this problem until we solve it, like there is no option of not solving it. We have to just work it, iterate it until we feel it’s good enough.
— Matt Gilhausenv

Thanks again to this week's sponsors, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow

 
 

Are infrequent field checks an oversight? Do you need proper insight? Our app is a snap. With 60Hertz in your pocket, you’ll bring solar to the socket. Visit https://www.mysuncast.com/60hertz


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 496: Retire with Renewables (Investing), Energea’s Tyler Hurlburt

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


In uncertain economic times, investors look for something — anything — to shore up their portfolios. But in 2022, there aren't many obvious options. 

 Cryptocurrencies have crashed, bonds and equities are down, and globalization has rendered the idea of expanding from domestic to international markets moot. As Tyler Hurlburt, a licensed financial advisor and wealth manager, explained, "It seems there's no safe haven, no place to hide."

 So do we just throw in the towel? Of course not. 

 In today's podcast, Tyler explores some fantastic ways to brighten your IRA during these challenging times. He even offers a little goodie for you in the form of real cash you can invest today. Seriously. Real money.

 Tyler is director of investor relations at Energea, a retail investment platform created to connect retail investors to portfolios of renewable energy projects in select global markets. Energea wants to democratize investing through direct equity ownership in renewable energy investments and empower full participation by small investors like you and me and everybody else that doesn't have a million dollars lying around.

 The company may sound familiar to regular listeners because co-founder and managing partner Mike Silvestrini was a guest on SunCast Episode 400 and, before that, on Episode 85. And, in the name of full disclosure, I'm a member of the company's board as well as an investor.

 Energea thinks the time is right to invest in renewables because global warming is intensifying, renewable energy costs are falling, and traditional investment classes are suffering from over-participation and value instability. Moreover, it's a great way to de-risk — reduce the risks — of equity-heavy portfolios.

 Tyler is one of the smartest guys I know regarding wealth management, specifically around alternative strategies. His 22-year career in finance includes jobs at TIAA, Wells Fargo, Prudential Financial, Wachovia Securities Financial Network and Ameriprise Financial Services. 

 To understand how it became possible for individuals to invest in energy, you have to go back to the Jumpstart Our Business Startups Act or JOBS Act of 2012. The JOBS Act made it easier for startups to raise money and gave startups and small businesses more access to capital. 

 It triggered an investor uprising — a rush of investments from the little guys.

 "It was monumental," Tyler said. "It began the trend of democratization in the retail investment space because it loosened regulations and reporting disclosures for companies with less than a billion dollars in revenue. It also introduced crowdfunding options for companies to raise capital more easily and quickly, which is important to us in energy."

Smaller companies can now issue investments through the Jobs Act without directly registering those investments with the US Securities and Exchange Commission (SEC), which is a costly, cumbersome process. 

 Tyler said the legislation opened the door to equity crowdfunding directed at the general public and gave non-accredited investors more opportunities to invest in startups.

Accredited investors are high-net-worth individuals who meet specific SEC requirements. A "non-accredited investor" is an umbrella term for everyone else — people with a net worth of less than $1 million and an income of less than $200,000 per year or $300,000 if married. 

 "Accredited investors are assumed to be more experienced and more sophisticated about the investment landscape than everyday retail or non-accredited investors," Tyler said. The SEC established the original rules to protect smaller, less savvy investors.

 "But the investment landscape has shifted, and the government is rightfully giving more credit to non-accredited investors to make decisions on their own and take control of their retirement savings. It opened up a whole new world of alternative investment options for everyone," Tyler said.

 He thinks having access to alternative investments is especially important relative to diversification during the current downturn. 

 "Alternative investments are nice because they're not correlated to the stock and bond market," he said, which means their cash flows are unaffected by changes in those markets.

 Whether it's real estate or, in the case of energy, a solar investment, they are generally hedged against inflation. That's important to investors as inflation nears double digits.

 Energea recently announced the August 1 launch of a self-directed IRA, allowing people to invest in alternative assets like energy through their qualified retirement plans. "They'll be able to do this right on the Energea website, and they'll never have to leave to go to another custodian. It'll all be self-contained and in-house here," Tyler said.

 Why is a renewable energy project good to have inside an IRA? Because they're both long-term. 

"A typical contract to purchase electricity is 20 years, sometimes 25 years. IRAs are the longest-term investment vehicle. So if you're matching up the investment objective with your retirement goal or retirement objective, they are a nice pairing," Tyler said.

 Also, on the energy platform, you can either take monthly dividends as cash or reinvest those dividends. So if you're a little bit younger, you can reinvest those dividends and benefit from compound interest to grow assets over time. If you're closer to retirement, it can provide a steady income month in and month out.

 Tune into the whole podcast to get the details on the IRA, which allows investment in community solar in Brazil and Africa as well as the US. "The US will have a different return risk profile than Africa or Brazil. But when you blend all those portfolios and projects, you come up with a 12.6% realized return," Tyler explains.

 Remember that cash I promised? I invite our solar warriors to head to a particular part of the Energea website that promotes its partnership with SunCast. New users receive $50 of stock in our Community Solar in Brazil portfolio once they create an account and complete the onboarding process.

 We're trying to take care of you and want to help you hedge your bets and diversify your portfolio. And who can argue against $50? That will take five minutes of your life. Go through the setup registration process, and we'll ensure you get that link to watch Tyler announce the self-directed IRA product. You'll also be added to the newsletter, so you know every time Energea updates its platform.

TIMESTAMPS:

(05:11) Important Job Act 2012 regulations
(07:22) Retail vs Accredited investors
(08:47) Importance of Job Act 2012 to Energea
(09:46) How to protect your portfolio old vs new way
(13:58) Why add alternative investment to your portfolio
(16:53) Different alternative investments
(18:37) Groundbreaking Energea IRA announcement
(20:24) What makes Energea IRA  different
(21:41) Why have renewable energy project in a IRA
(23:35) The Energea team is the difference
(25:45) Investments available inside the IRA
(26:26) Previous yields across portfolios
(27:54) Special guide and get $50 free for the SunCast Tribe 
(29:42) Wrap up


RESOURCES:

Find Tyler on LinkedIn.

Connect with Energea  on LinkedIn, Twitter, Facebook, YouTube, Instagram and on its website.

Disclosure: Spero Ventures, the parent company of SunCast Media, is an investor in Energea, and Nico Johnson is a board member.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.