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This solar industry is crossing the chasm, and the consumers at the “table” today, while they look similar, are much different from those consumers before who were predisposed to taking higher risks, trying technology in advance.
We're now moving to the early mass market, and they're going to be more risk averse.
The way we sold to the early adopters to get our first 3 million solar installations won’t get us the next 3 million
And, let’s be honest, solar has a dirty little secret: It's not "set it and forget it; no moving parts."
When you step back and look at the 3 million solar assets in the field, there are assets that break every single day; the challenge is in finding them, surfacing them and responding to them.
For too long the industry has ignored the post-installation experience, and the future of solar is actually dependent on changing this narrative and keeping the promises we’ve made, so we can scale to that next million consumers, and beyond.
This is our latest educational series, and it’s focused on how we can leverage the post-installation customer experience to move beyond overpromising sales hype and lackluster service response, and find meaningful ways to delight & entice the next wave of clean energy enthusiasts through proactive engagement.
Starting August 15th, we’ll debut a six-part mini-series, in partnership with Omnidian, where we explore how successful companies across the nation and across business sectors are taking a proactive approach to asset management and client satisfaction. From midwest residential to big-city Commercial & Industrial, leading solar experts will tell us how they’ve built successful business models that leverage technology and strategic partnerships for scale. And they also explain how building a strong culture has been foundational to their business.
Whether you are experiencing the pains of a growing solar business or are just starting out and want to learn from the pros, I hope you’ll subscribe to the show & join in this important conversation as we explore the future of solar.
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.