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Many entrepreneurs are chasing the idea of "microwave" success, looking to "go viral" or "make it big" instantly. The end goal most entrepreneurs chase is that ever-elusive "exit". While our ancestors aimed to leave legacies and build generational family businesses to pass on, modern-day culture suggests we can get rich quick and should live for today, often borrowing from future generations to enjoy the riches we believe we deserve. The good news is that not all entrepreneurial leadership seeks this ephemeral ego-high. Some, like Catherine Von Burg, are intentionally taking the road less traveled to help smooth out its bumps, create with passion and value, and leave a lasting impact on the world they interact with daily.
While this story has a happy ending, it was by no means easy or even joyful all along the way and wasn't created in an easy-bake oven. Catherine's story begins in the shadows, but if you stick around long enough, you'll see how she emerged into the light.
Rather listen than read? We dig into Catherine's story in the SunCast Podcast (episodes #148 and most recently #484). Listen to them wherever you get your podcasts (or right here on this page if you’re in your browser!)
TIMESTAMPS
(04:49) Catherine's introduction to the corporate world
(07:07) What's not on Catherine's LinkedIn profile
(13:10) Catherine's past formative story
(17:23) Importance of a nurturing environment
(23:16) Book recommendation
(28:43) How Catherine grew her $800k start-up
(35:41) Catherine's back story with VCs
(40:57) What would limit SimpliPhi's company scale
(51:37) Why SimpliPhi partnered with Briggs & Stratton
(55:05) Catherine's learning points for similar CEOs
(1:02:29) How to connect with Catherine
(1:04:07) Wrap up
BOOKS MENTIONED AND RECOMMENDATIONS:
Ideal Team Player
by Patrick M. Lencioni
SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.