Lewis Latimer: Renaissance Man


On this day (Feb 14) in 1876, Lewis Howard Latimer and Alexander Graham Bell filed the first patent for the telephone. Latimer went on to patent and improve the light bulb along side Thomas Edison. But his family also knew him as a poet, publishing 50 copies of his poetry as a 77th birthday gift in a book called "Poems of Love and Life." Happy Valentines Day from Suncast.


LEWIS H. LATIMER (1848-1928): RENAISSANCE MAN

Lewis Howard Latimer was born in Chelsea, Massachusetts, on September 4, 1848, six years after his parents, George and Rebecca Latimer, had run away from slavery in Virginia. They were determined to be free and that their children be born on free soil. Because of his light complexion, George was able to pose as a plantation owner with the darker-skinned Rebecca as his slave. Shortly after arriving in Boston, Massachusetts, he was recognized as a fugitive and jailed while his wife was taken to a safe hiding place. The arrest was protested vigorously by the community. Frederick Douglass, a former slave who had escaped to Massachusetts several years earlier, and abolitionist William Lloyd Garrison spoke forcefully against the arrest. There was a trial, and the attempts to recapture George and return him to Virginia caused considerable agitation in Boston. When the trial judge ruled that Latimer still belonged to his Virginia owner, an African-American minister paid $400 for his release. Although free, George was still extremely poor, working as a barber, paper-hanger and in other odd jobs to support his wife, three sons, and one daughter.

Lewis Latimer, the youngest child, attended grammar school and was an excellent student who loved to read and draw. Most of his time, though, was spent working with his father, which was typical of children in the 19th century. In 1857, the Supreme Court ruled that a slave named Dred Scott could not be considered a free man although he had lived in a free state. George Latimer disappeared shortly after the decision became known. Because he had no official papers to prove he was a free man, he possibly feared for his safety and that of his family.

With his father gone and his mother struggling to keep the family together, Lewis falsified his age and joined the U.S. Navy in 1864 when he was sixteen years old. When the Civil War ended he was honorably discharged and returned to Boston to seek employment. In 1868 he secured a job as an office boy in the Crosby and Gould patent law firm, a company that specialized in helping inventors protect their patents. By closely observing draftsmen at work and reading books on the subject, Latimer taught himself mechanical drawing. He learned to skillfully use the vital tools of the trade, such as T squares, triangles, compasses, and rulers, and mastered the art of drawing to scale. Since all of the drawings were done by hand and in ink, it was very important that a draftsman not make mistakes. Latimer’s drawings in this medium are as beautiful as works of art. After several months of studying on his own, he requested and was given an opportunity by the firm to show what he could do. Upon discovering that Latimer was indeed a skilled draftsman, he was promoted from office boy, earning a salary of $3.00 per week, to draftsman at $20.00.

In the period immediately following the Civil War, important scientific advances occurred in America. There was an explosion of inventions and new uses of technology, and inventors were securing thousands of patents in growing industries. While working at the Boston firm, Latimer met Alexander Graham Bell who hired him to draw the plans for a new invention, the telephone. Bell was in a race to have his invention patented before anyone else registered a similar device. By working with him late at night, Latimer was able to provide Bell with the blueprints and expertise in submitting applications that allowed him to file his telephone patent on February 14, 1876, just a few hours earlier than that of a rival inventor. They had won the race!

In 1880 Latimer began work as a mechanical draftsman for Hiram Maxim, an inventor and founder of the U.S. Electric Lighting Company in Brooklyn, N.Y. In his new job, Latimer was given the opportunity to become familiar with the field of electric incandescent lighting, an area in which there was fierce competition to secure patents. In addition to his work with light bulbs and lamps, he went to U.S. cities and abroad supervising installation and production of Maxim equipment.

In 1884 he was invited to work for Maxim’s arch rival, Thomas Alva Edison, in New York. An expert electrical engineer, Latimer’s work for Edison was critical for the following reasons: his thorough knowledge of electric lighting and power guided Edison through the process of filing patent forms properly at the U.S. Patent Office, protecting the company from infringements of his inventions; Latimer was also in charge of the company library, collecting information from around the world, translating data in French and German to protect the company from European challenges. He became Edison’s patent investigator and expert witness in cases against persons trying to benefit from Edison’s inventions without legal permission.

Edison encouraged Latimer to write the book, Incandescent Electric Lighting: A Practical Description of the Edison System. Published in 1890, it was extremely popular as it explained how an incandescent lamp produces light in an easy-to-understand manner. On February 11, 1918, Latimer became one of the 28 charter members of the Edison Pioneers, the only African-American in this prestigious, highly selective group.

After leaving Edison’s employ, Latimer worked for a patent consultant firm until 1922 when failing eyesight caused an end to his career. His health began to fail following the death of his beloved wife Mary Wilson Latimer in 1924. To cheer and encourage him to carry on, his children, two daughters, had a book of his poems printed in 1925 in honor of his 77th birthday. The poems are beautifully sensitive, and complement Latimer’s designation as a “Renaissance Man” who painted, played the flute, wrote poetry and plays.


Two Poems by Lewis H. Latimer

FRIENDS

 

Friend of my childhood,
Of life’s early days
When together we wandered
Through bright sunny ways
Each true to the other,
Till full manhood came,
And found the old friendship
As ever the same.

Came summer and winter,
Years waxed and waned.
Youth it had left us
But friendship remained
And now as with white locks
I bend o’er life’s page,
The friend of my childhood
Is the friend of my age

 

EBON VENUS

 

Let others boast of maidens fair,
Of eyes of blue and golden hair;
My heart like needles ever true
Turns to the maid of ebon hue.

I love her form of matchless grace,
The dark brown beauty of her face,
Her lips that speak of love’s delight,
Her eyes that gleam as stars at night.

O’er marble Venus let them rage,
Who sets the fashions of the age;
Each to his taste, but as for me,
My Venus shall be ebony.

 

SELECTED REFERENCES:

  1. James, Portia P. The Real McCoy: African-American Invention and Innovation, 1619-1930. Washington, DC: Smithsonian Institution Press, 1989.

  2. Judd, Michael. “Lewis Latimer: African American Inventor, Poet and Activist,” in Magazine of History, ed. Michael Regoli. Bloomington, IN: Organization of American Historians, Winter 1998.

  3. Norman, Winifred Latimer, and Lily Patterson. Lewis Latimer. New York: Chelsea House Publishers, 1994.

  4. Schneider, Janet M., and Bayla Singer, eds. Blueprint for Change: The Life and Times of Lewis H. Latimer. Jamaica, NY: Queens Borough Public Library, 1995.

  5. Turner, Glennette Tilley. Lewis Howard Latimer. Englewood Cliffs, NJ: Silver Burdett Press, 1991.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 444: Local Energy Rules: Empowering Local Communities to Decide Their Energy Future

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


This week we’re excited to welcome our guest, John Farrell, to Suncast. John Farrell is an author, a podcaster, co-director of the Institute of Self Reliance, and leads the Energy Democracy Initiative. He has also been featured in the New York Times and is widely known as a “guru of distributed energy.” 

On this week’s episode, we were able to get some deeper insights from him specifically focused around: 

1.) The Institute of Self Reliance, their mission, and how that fits in to address the needs of marginalized communities

2.) Empowering local energy through his current work and spotlighting additional programs like the “Our Power Maine” campaign

3.) His predictions on the next shift in the market including what he finds to be a “one-in-a-generation” opportunity 

From his writing of “Energy Self Reliant States” to his present work and outlook on Energy Democracy, John Farrell is a force and voice that champions local communities and their power to decide and structure their energy future. And while there are always new evolutions happening in the industry, his understanding of the current barriers to solar development, how certain states are addressing it, and its potential impact moving forward was particularly enlightening. This was an excellent opportunity to speak with another leading voice in this field and an illuminating conversation to match. I am sure you will enjoy this episode, so be sure to tune in!

The need for energy democracy (4:09)
What is the Institute for Local Self-Reliance (9:45)
How community solar policies evolved (17:20)
Examples of how utilities are unprepared (30:46)
Examples of policies that you should follow (35:00)
Concerns over distributional equity (41:28)
The 30 million solar homes campaign (46:16)
Report: The Barriers of Solar Development (50:50)
Movement for Publicly-Owned Power in Maine (55:30)
Local Energy Rules Podcast Mission (1:00:45)
John Farrell For President 2016 (1:11:59)
Books that shaped John’s life & work (1:14:11)
John’s morning & evening routines (1:11:22)
How to help John (1:27:08)
Bold prediction (1:28:20)


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find John on LinkedIn and Twitter.

Follow Institute for Local Self Reliance on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.

Twitter thread: Save Solar in California

Mission Data: Empowering Energy Savings




NOTEWORTHY QUOTE:

This is our moment of innovation. We have a once in a generation opportunity to see this transition through in a way that really changes how the economy works for folks, that taps a whole bunch of opportunities like addressing racial inequality and income inequality.
— John Farrell

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 443: Wait, Wait Don't Tell Me Gameshow with Scott Nguyen

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Many will instantly recognize the popular NPR Quiz show “Wait, Wait, Don’t Tell Me!”

If you don’t, you really have missed one of the all-time-great NPR staples.

Well, at Intersolar North America last month, Scott Nguyen, CEO of Bodhi Solar, and I hosted a very special version [Scott’s brainchild] of WWDTM - the Solar Edition!

Wait, Wait Don't Tell Me is a very entertaining quiz show built off real life stories from current events; as you might suspect, the solar edition draws from real (and hard-to-believe) stories curated from the solar industry at-large. We had a special group of panelists help deliver the stories (and some levity): 

Mark Culpepper from Dronebase

Kathy Heilmann from Shoals Technology Group

and Stan Pipkin from Lighthouse Solar

You are going to love the stories, and I hope it leaves you laughing, or at least wanting more! Join us for a fun and interesting time and play along to see how well you would have done on the show.

Should we do more like this? Shoot me a LinkedIn Message and lmk! (you can find my profile link below)

And, congrats to our 3 winners - one even got a DRONE plus Nico’s voice on his real-life voicemail system, just like Carl Castle on the real WWDTM! 

Will YOU be the next winner?

Special thanks to DroneBase for sponsoring this Live recording. You can learn more about Drone Base’s thermographic imaging services and global Aerial Mapping technology at www.dronebase.com.

Remember you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 435 other founder stories and startup advice at www.mysuncast.com.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email.


RESOURCES:

Connect with our host, Scott Nguyen on LinkedIn and Twitter.

Follow Bodhi Solar on LinkedIn and check out their website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 442: Hire, train & motivate 1000+ sales people, with Alex Williams, Solar Energy Partners

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Alex Williams is a problem-solver. That, and he loves to recruit high-performing sales people. He loves watching people transform into what they think they can be. And through the pandemic he got his perfect chance. His company, Solar Energy Partners, hired and trained over 1000 sales people over the last 18 months, all focused on knocking residential homeowner’s doors and consulting them to “go solar”. And it appears they’re very good at it.

Since Alex was a teen, he’s looked for disparities in markets and tried to come up with a way to insert himself into the cash cycle by solving this or that missing element. That’s how he found himself in the Shale Fields of North Dakota, and ultimately its his curiosity and keen sense of opportunity that got him out of Oil & Gas and into Solar. From building the fastest growth sales org at Vivint (we discuss how) to now building one of the largest independent solar sales rep organizations, Alex quickly discovered his unique gifting for recruiting and building systems to empower sales.

In 2016, he began hearing about Vivint sales guys going independent & making $70k/mo with the so-called “dealer model” of independent solar sales. Alex realized that his brother’s understanding of the business and mind for training and teaching positioned them well to do something similar. He figured he could adapt a unique approach to recruiting, focus on systems & training, and build a Powerhouse solar sales company. He was right; and, today they’re selling an enviable amount of solar and having a lot of fun along the way.

You’re going to love this episode, #SolarWarrior. It holds lots of promise if you listen closely. Despite Alex’s young age, I was blown away with his business acumen and insight. So I encourage you, regardless of whether or not you’re in Residential solar, to click play and learn from someone who truly has put in the reps. I think you’ll be as pleasantly surprised as I was.


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Alex on LinkedIn.

Follow Solar Energy Partners on LinkedIn, Instagram, Facebook, Twitter and check out their website.


NOTEWORTHY QUOTE:

We want to help you be a great person and if you’re a great person, then you’re going to do great work.
— Alex Williams

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 441: C&I Energy Storage: Live Intersolar’22 Innovation Stage w/Yotta Energy CEO, Omeed Badkoobeh

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Can Energy Storage unlock a “Solar-Plus-Storage-Powered Future” for the largely yet-to-be-disrupted Commercial and Industrial segment of solar? Today’s guest, Yotta Energy’s CEO, Omeed Badkoobeh, believes it can, and we get into the innovative storage technology they’ve created to address this behemoth and largely untapped market.

Of the more than 22 GW of corporate renewable energy deals announced since 2008, more than 15 GW of these deals were announced since 2018, according to the Renewable Energy Buyers Alliance (REBA) Corporate Renewable Energy Deal Tracker. Further, projections show that just within the Fortune 1000, C&I customers will need up to 85 GW of renewable energy through 2030.  Many developers & Installers today agree with REBA that solar growth in the U.S. and globally will come not from huge Utility segment, but from expansion in this commercial and industrial segment. So, if this is the case, how do these developers add energy storage capacity in an environment  where real estate is priced (and valued) down to the square foot?

Despite the current situation around the world, long-term demand for C&I solar should remain strong for the foreseeable future.


RESOURCES:

Find Omeed on LinkedIn.

Follow Yotta Energy on LinkedIn, Instagram, Twitter and check out their website.



NOTEWORTHY QUOTE:

Our mission is to simplify energy storage.
— Omeed Badkoobeh

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 440: Tigo’s Chairman on storage as energy intelligence, Zvi Alon w/special guest Jing Tian

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

How did Zvi Alon become Chairman and CEO of one of the early module-level power electronics (MLPE) pioneers, Tigo Energy? 

Today, we get a rare glimpse of the inside story from the man himself.

Zvi says that he had Always been looking for the pioneering position in whatever industry he targeted. Indeed, when Zvi decided to come to the US from Israel in the 80’s it was because “it’s a place that was successful in bringing technology to market and I wanted to figure out how to get that knowledge.” Those of you who know the computer industry history will be familiar with Intel’s Microprocessr 80286 - Zvi was part of that team. He later went on to build NetManage and take it public in under 3 yrs! Then he Built NetVision, the largest internet provider in Israel. Zvi is an entrepreneur (and investor) I’ve long-anticipated would endure me for a 90-minute session and we finally nailed him down.

Many of you who are familiar with the Tigo Energy story will know just how far ahead of its time that product was. Tigo is in the class of MLPE products that pioneered the category and changed the way rooftop (in particular C&I) solar is done.  I met past guest (and true solar warrior) Paul Grana while he was at Tigo. I could write a book on the smart people and strategies I’ve seen Tigo employ to stay alive in a cut-throat market where MLPE always held potential. 

So, how did Zvi keep Tigo alive? By believing in the strategy he mapped out and invested in! When the original founders lost hope in the plan, Zvi stepped in, and the rest is history. We get into the details, in the episode, and now you can hear how one of the intrepid power electronics companies birthed here in Silicon Valley stayed alive amidst the Asian manufacturer influx to the solar power electronics sector. Tigo didn’t just stay alive, but managed to thrive, driving innovation across the value stream, pioneering & championing change in the way rooftop solar was installed throughout the Americas.

Listen in as Nico & Zvi discuss 

  • what surprised him that came from competitors like Enphase & SMA

  • What did Enphase do right

  • What did others do wrong

  • and key elements of the decision to sell a controlling stake to SMA 

Zvi recently hired past SunCast guest (and longtime friend) Jing Tian as their Chief Growth Officer. Jing & I worked together at Trina to launch the (tigo-powered) Trinasmart product way back in 2013, so it was great to have Jing joins Zvi and learn how & why she was compelled to go in-house at Tigo at this critical time in their growth. And, of course, we get into their big news, the launch of a residential storage product to compete head to head not just with Enphase and Solaredge but Tesla, Generac and the rest of the field!

I’m grateful for the opportunity to have time with Zvi, which I have patiently waited for since I first met him in 2017! Now, you don’t have to wait. 

Press Play. You’re welcome.


RESOURCES:

Find Zvi on LinkedIn.

Find Jing on LinkedIn.

Follow Tigo Energy on LinkedIn, Facebook, YouTube, Twitter and check out their website.


NOTEWORTHY QUOTES:

You really need to get in line with your partners at the most granular level, in the gut.
— Zvi Alon
Every morning, put on your dancing shoes and go dance. Every morning.
— Zvi Alon
The storage industry has a very fast growth projection.
— Jing Tian

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 439: 3 Keys to new market expansion (Including USA), w/Sergio Blanco of Partner Engineering

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

I’ve been getting a LOT of inbound over the last year since President Joe Biden took office as investors and renewable energy developers the world over increasingly see the United States as a “great place to invest”. The fervor for developing solar and energy storage is at a pitch I have never experienced in my 15+ yrs of being a solar energy industry participant. Just this week, Quinbrook, the Giant International IPP founded by Australian Legend David Scaysbrook, announced that they’re investing in nearly 2GWof PV projects (and 3.3GWh of energy storage)  in the US State of Nevada alone! To that end, I often get questions about “what to look for” as a company that wants to invest in either projects, a portfolio/platform, or even to enter & build a business in the US. Turns out, many of the same filters apply to the US market as other international expansion markets. How do I know? Because I was trained by, and always go back to inquire with, one of the best who himself learned at GE more than a Decade ago!

Sergio Blanco was my direct boss at Conergy, the last real “job” I held, at a time when I was trying to learn what it takes to develop and acquire pipeline in the then-booming Latin America solar market. We went through a LOT of projects, market consideration and strategy meetings, and on-the-ground hunting. So, you could say we both understand what it looks like to develop new markets through trial-by-fire. Sergio is now the Director of Project Finance at Partner Engineering and Science (Partner) and is focused on helping Partner’s stakeholders evaluate and due-diligence the Renewables sector. He leads the Due Diligence process, financial modeling, project accounting, and feasibility reports for lenders of solar PV and Storage projects, amongst others.

He has managed the acquisition and financing of more than 1GW on solar projects throughout the USA and Latin America, and has also managed organizations and M&A Transactions for S&P 500 Companies and relevant Renewable Energy Developers throughout Latin America and the US. And, notably, he was part of the private sector negotiation group that materially supported/created the introduction of the Net Metering bill in Chile, and the signature of the Renewable Energy Agreement between Chile and the United States of America.

In today’s discussion, we focus on the 3 key areas that international companies must focus on when investing in new markets:

  • Knowledge gathering / best practices - How well do I understand the market?

  • Foreign direct investment - What kind of investment will it take, and what are the expected returns?

  • Operational Readiness - What must I understand about place, people, projects to stand up a functional business in the region?

As you’ll hear, Sergio has been the local liaison for utility and infrastructure companies to expand to new markets for more than 20 years. His start dates all the way back to his early career when he spent a lot of time helping Brazilian investors get comfortable with leaving their home market to invest in Mexico as a foreign liaison for one of Mexico’s largest national banks.  

Sergio and I also get into:

  • What else is attracting players to the US Market?

  • What are the key 2 or 3 mistakes investors make that Sergio helps them avoid?

  • What are the rules to “play by” in this market?

  • And, what are the best channels to find investors if you’re looking to expand outside your core “home” market into the US or other regions?

It’s a treasure trove of insight packed into a tiny package, so I hope you enjoy this Tactical Tuesday, Solar Warrior! Thanks for taking the time to stop by. I’d love to hear from you. How did this episode land? Good timing? Leave you with more questions than answers? I’m here for you…DM me or better yet leave your Questions as a comment on my LI Post for today’s episode (might have to scroll to find it)!


RESOURCES:

Find Sergio on LinkedIn.

Follow Partner Engineering & Science, Inc. on LinkedIn, Facebook, Twitter and check out their website.


VIDEO:

Hey, just for fun here is the first event produced by Suncast in July 2015 where I had Sergio as a panelist for our launch of LACSA (Latin American & Caribbean Solar Alliance).


NOTEWORTHY QUOTE:

It’s better to sell your credentials than to sell your project.
— Sergio Blanco

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 438: From ski bum to Solar legend, REC Americas President - Cary Hayes

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

I first met Cary Hayes back when I was working at Trina Solar circa 2012. He was still at REC Solar (where he has worked in various positions for the better part of the last 15+ Yrs), the well known solar installation company in San Luis Obispo. We bonded over an unforgettable dinner (and too many laughs) I will never forget at the GTM Solar Summit in Phoenix. Cary and I talk about how often the two REC brands he’s represented get confused and how they actually are related! We have a lot of fun in this interview because that’s the kind of human and leader Cary is…he exudes both fun and confidence while remaining one of the most fiercely competitive people I’ve had the pleasure to know. You’re going to love every second of this interview - I sure did.

Cary is now President of REC, an international pioneering solar panel manufacturer that has long been one of the stalwarts and innovators in the solar industry and which recently got acquired by Reliance Industries in a massive deal that positions REC for further market dominance. His journey to that role is anything but ordinary or direct. Listen as Cary regales us with his revelation as a ski bum in CO that he needed to finally get a real job, how he ultimately walked away from “life-changing money” as a top industry consultant in Chicago, and why the siren call of the solar industry has entranced him now for nearly 2 decades. Learn the secret trick he used to land that consulting job (at Smith-Barney no less), and how he chose hard labor at $20 an hour climbing trees in CA on his way to working at REC Solar.

Cary’s 3 pillars for leadership and excellence should go on everybody’s office wall.

And it makes sense, because he has worked with some of the most iconic and impressive leaders, many you maybe have never even heard of. He even tells how one mentor ripping him apart for 15 minutes was actually one of the best things to happen to him. Today we get to sit at the feet of one of my favorite solar leaders, and it’s well worth the investment of time.

Listen to the full interview here at Suncast. 

Remember you can always find the resources and learn more about today’s guest, recommendations, book links, and more than 435 other founder stories and startup advice at www.mysuncast.com.

You can connect with me, Nico Johnson, on Twitter, LinkedIn or email


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Cary on LinkedIn.

Follow REC on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.


NOTEWORTHY QUOTES:

The group’s only going to go as fast as the slowest member.
— Cary Hayes
We wanted it, we wanted to win so bad we would do whatever it took, and we did.
— Cary Hayes
If your energy is not in it, and you’re not putting that energy out there. It doesn’t come back to you. You have to be in the moment.
— Cary Hayes

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 437: Andrew Birch, Nem3.0, Save our Solar Jobs!, Live @Intersolar N.A.’22

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

If you haven’t met Andrew Birch, affectionately referred to by many as simply “Birchy”, then you have truly missed one of the iconic and impactful entrepreneurs of our solar tribe. Birchy has long been a champion of the distributed solar sector, and I often refer to him as the Godfather of online solar sales (you may remember him as the co-founder and CEO of Sungevity). And Birchy generally offers up keen insight into what’s trending and what to consider within the fast-growing distributed solar arena.

In today’s episode, Birchy joins Nico in this live interview (rebroadcast) from the Inersolar N. America expo hall floor from Thursday January 13, 2022, where Nico was able to get a little insight from the man, the legend himself about the state of solar in 2022, starting with the always-hottest-market in the Union: California.

Birchy had just come from the CALSSA “Save our Solar Jobs Rally” in LA, and gives an update on the state of the industry in light of the recent negative press on CA’s NEM3.0 ruling. 

From the CALSSA website:
“The CPUC’s proposed decision on NEM-3 would destroy net metering, ending our state’s clean energy leadership and decimating our industry, and our jobs, in the process. This is our SOS, our chance to make our voices heard and insist that the PUC change course. Now is the time to go big.

Our industry is on the line. Our jobs and livelihood are at stake. This is it.”

And thousands did - they shut down their offices all over the state, took the day off, and came down from the roof for one morning to be there! If you couldn’t make it, you’re in luck because Nico asks Birchy for an update from the front lines. He then goes into what he sees as trends for the coming year as well as what he’s changed his mind about (and it might surprise you, it did Nico!)


RESOURCES:

Find Birchy on LinkedIn.

Follow OpenSolar on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.


NOTEWORTHY QUOTES:

The majority of solar is being sold and installed by local regional businesses. They just have the edge on efficiency.
— Andrew Birch (Birchy)

Thanks again to this week's sponsor, helping keep the podcast FREE to you!


Learn more about Drone Base and their worldclass aerial thermal imaging.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 436: Greenpenny, banking that funds Clean Energy. Jason MacDuff, President

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

Jason MacDuff is President of greenpenny, a virtual carbon-neutral bank dedicated to financing a sustainable tomorrow. Money deposited in greenpenny is secure, earns interest, and is only used to finance renewable energy systems and carbon reducing efficiency projects - no fossil fuels. And greenpenny has been offering their residential and commercial solar loans in the midwest for longer than just about anyone. As Jason said, “It’s time for banks to offer green products and services that empower customers to take their own climate actions.” But greenpenny is distinct in the market because unlike most solar financiers or banking fintech startups, it’s part of an actual century-old midwestern bank!


After 24 years at Wells Fargo, Jason was ready for a change. He took two years off to travel the world and came back with a new perspective & passion, determined to use his experience in banking to make serious progress on climate change. It’s a big leap from major bank to banking entrepreneur. We talk about the challenges, frustrations, inspirations and big ideas of his role leading greenpenny, including their unique approach to solar loans (and the long heritage doing so), hiring (they’re hiring!), pivoting and fine tuning the marketing message. Hear all about where he came from and where he’s going, right here in our conversation on Suncast.


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Jason on LinkedIn.

Follow greenpenny bank on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.


NOTEWORTHY QUOTES:

Research and experience demonstrates that it’s time for banks to offer green products and services that empower customers to take their own climate actions.
— Jason MacDuff
There are no shortcuts. It’s a lot of hard work but the key is authenticity matters.
— Jason MacDuff

Thanks again to this week's sponsor, helping keep the podcast FREE to you!


To integrate Yotta's next generation technology into your project, please visit https://mysuncast.com/yotta


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 435: American Clean Power, w/CEO Heather Zichal

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

American Clean Power (ACP) blast onto the clean energy scene in a flurry of press releases back in 2021 as the presumptive heir to the AWEA throne, a 40-year reign that included many of the stalwart sustainable energy policies we all rely on today like the famed Production Tax Credit (PTC) that gave the Wind industry much of its staying power. AWEA indeed carved the path many in renewables believe they are blazing themselves, so when the trade association decided to rebrand, many of us took note. Even more potent, with Solar Power International being cancelled in September, CleanPower stood as the only large-scale renewables conference to attempt to “bring all the clean energy players under one tent” in person in 2021, so we decided it was Definitely worth making the trip to Salt Lake City and seeing if we could get a sense of what this new entity was going to look like in the wild. And, Nico figured if he’s lucky he’d get a chance to interview the new CEO of ACP, Heather Zichal. And he struck gold.

Launched at the start of 2021, the American Clean Power Association is a new trade association unifying the wind, solar, storage and transmission companies that are driving jobs and investment in the U.S. economy and providing solutions to the climate crisis. 

Many of you will recognize is as “the AWEA rebrand” or something along those lines, but I believe it’s much more than a simple rebrand.

From their website: The American Clean Power Association works to champion policies that will transform the U.S. power grid to a low-cost, reliable and renewable power system. By uniting the power of wind, solar, transmission and storage companies, along with manufacturers and construction companies, developers and owners/operators, utilities, financial firms and corporate purchasers, their goal is to make renewables the dominant energy source in the United States.

And, as of July, American Clean Power Association (ACP) and the U.S. Energy Storage Association (ESA) agreed to merge their staff, programs, and members into ACP!

The three areas Nico explored in this live interview with CEO Heather Zichal:

1. The ACP brand and what exactly it encompasses

2. Their messaging to the broader solar industry, specifically, coming from “the former wind association”

3. The acquisition of the Energy Storage Association and it’s implications

First up, the rebrand of AWEA to American Clean Power association:

- Who fits under the tent. 

- What does that embody? 

- What's the message to the clean energy industries that you want to attract? 

- And what's the message to legislators and capital hill in terms of the important themes for 2022?

Up next, What message does Heather have for the solar industry at-large?

One of the biggest poles in the tent of clean energy is solar. But solar advocacy was not a huge component of the traditional wind industry association. Yet, a lot of wind developers have migrated to our integrated solar and a lot of solar developers are partnering on wind projects and storage.

So, what message do they have for the solar industry specifically about their role in American Clean Power? And what’s the vision for integrating the solar installers, EPCs, developers etc into American Clean Power as an association?

And lastly, ESA just had their last independent tradeshow the week prior to CleanPower21 before they are integrated into ACP…so what should people expect now?

The Energy Storage Association (ESA) has been loved by many as a standalone association representing storage developers. And recently, both the wind and solar industries have migrated to energy storage recognizing it as a necessary component, some would even say Linchpin, in fully divesting of fossil fuels for renewables.

What message does ACP have all have for those participating in December’s final ESA conference and those who will now join ACP to be a part of that organization in the broader umbrella of clean energy?

How will ACP address those concerned that becoming a part of a larger association Diminishes the focus on storage?

A bonus I didn’t get to ask, but was on my mind and I may circle back to in a future episode…

Who specifically does ACP envision as the constituents and community that make up their association as they seek to create a broad tent and strong lobby for our industry and our initiatives? Many have billed it as the “Utility-scale Association” - is that true? I asked about DG, but I think time will tell.

Will you be in San Antonio in May for CleanPower22?

I will.


CleanPower 2022:

San Antonio, TX

May 16 to May 18, 2022

Henry B. Gonzalez Convention Center

Register for CleanPower 2022


RESOURCES:

Find Heather on LinkedIn and Twitter.

Follow American Clean Power on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.



ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 434: A comprehensive SaaS suite for utility-scale solar? Andrea Barber, CEO RatedPower

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


You probably assume that the Utility-scale solar market, having deployed hundreds of GW globally, has surely by now figured out the necessary software suite to manage projects.  It’s hard to imagine how everybody would just keep building novel tools in silos like it’s still 1998 and Salesforce still doesn’t exist!

Well today’s guest, Andrea Barber, founded RatedPower to solve the same challenges she noticed many of her colleagues were struggling with, including her former employer and their customers.

In today’s episode, we get into the details of how and why this powerful female leader found herself answering the call to step out on her own and start a company focused on solar project design & management software. Fresh off a ~$6M Series A, Andrea and team are bringing their SaaS suite of utility-scale solar project development tools to the US market, and Nico gets down to the details with Andrea on the acute problems they aim to solve, along with the usual how, when, where & why of choosing her founder team, scaling an MVP and capitalizing a new venture. 

Impressively, RatedPower has been profitable since year one, so the fundraising was to fuel expansion. If you’ve been considering how to take your nascent idea and turn it into a viable venture, then you’re going to love this candid discussion with Andrea.


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Andrea on LinkedIn and Twitter.

Follow RatedPower on LinkedIn, Instagram, YouTube, Twitter and check out their website.





NOTEWORTHY QUOTES:

Since I was quite young, I used to see opportunities everywhere. One day I remember my Mom told me to write down these ideas and that is what I did for years.
— Andrea Barber

Thanks again to this week's sponsor, helping keep the podcast FREE to you!


Determine your solar project's eligibility for DroneBase’s North American Solar Scan (NASS) program!


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 433: Drones or manned aircraft for site data? Maybe both? Mark Culpepper, GM Solar, Drone Base

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

Mark Culpepper, who heads up global solar for Drone Base, is on a mission to simplify the process and amplify the importance of solar site data gathering with aerial methods. As the name might imply, Drone Base has built an entire business around aerial thermographic inspection. They’re on a role, hot off a $20M round of investment and acquisition of India-based Airprobe to add a sophisticated A.I. engine to their platform of global data analysis. And Mark is the guy who’s bringing them into the Solar industry at-scale. 

While at SunEdison, Mark created the solar industry's first global monitoring operations centers designed to track power, energy and revenue on solar power plants around the world. Now, he's designing programs for both drones and manned aircraft to capture thermal imaging of solar energy systems and turn that into actionable data. He sees a big need ahead -- solar at utility-scale, which means that monitoring and identifying systems defaults quickly is even more important. For a system that is thousands of acres with millions of panels, monitoring and fixing defaults has significant generation and revenue implications. 

Nico asked Mark a long-pondered question, especially since we’ve had several other aerial imaging companies on the show - which is best, especially for Utility-scale, the manned-aircraft or drone-based approach to information gathering? The answer might surprise you!  Along the way, Mark reflects on his conversations with asset managers and points out their greatest fears moving into 2022, a year when we expect unprecedented growth in solar globally. 

In today’s Tactical Tuesday, We’ll show you how to save money by keeping your operators focused on their highest & best use tasks. And, Mark outlines an approach that he’s honed over the last 6 years that provides a flexible, cost-effective, and accurate view of the performance of your solar assets. 

Mark offered to provide a free scan of their existing North America database to see if your solar site is already on their flight path! Go to www.mysuncast.com/dronebase to check for yourself…

And, IF you’re headed to Long Beach for Intersolar North America, you can use that same link to schedule an appointment with Mark and check out their wares for yourself!


RESOURCES:

Find Mark on LinkedIn.

Follow Dronebase on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!


Determine your solar project's eligibility for DroneBase’s North American Solar Scan (NASS) program!


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 432: Goal-setting, Regenerative Capitalism & Food Forests, with Jim Gale

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

The power of a mentor can change the course of your life, forever. Some people are blessed from a young age to have a mentor who gives them guidance and direction. That could come from a parent, a family friend, or someone in your school. For today’s guest, it was from his high school coach, and it changed the very course of his life and many others he encountered.

If you have yet to set out your goals for 2022, then you’re absolutely in the right place.

If you have, then maybe this anecdote will help support your courage to achieve them!

As we wrap 2021, most of you overachievers have likely already mapped out your 2022. But for some of you, goal-setting (actually really writing it down) has not been a regular practice.

Well, today’s guest credits his practice of goal-setting since age 19, I mean really committing it to writing, to becoming a 4-time All-American athlete, hitting over $1.3 Billion in sales, retiring “early” by age 32, and ultimately finding his current passion: Regenerative Capitalism.

Jim Gale, CEO of Food Forest Abundance, is a remarkable and inspiring human, and this interview is a great way to wrap this current year.  I believe it can help vault us into the New Year by breaking down Jim’s story and success markers so that you and I can enter into the next year ready to set a  new bar for personal growth, self-expression, achievement (if that’s what’s important to you) and excellence. 

And, if you’re curious at all about what the heck Regenerative Capitalism is, well, Jim explains it all in the interview. But the short version of “what the heck is he doing?” is building resilient and self-sustaining food systems that are easily duplicatable using his team’s proven “blueprint” along with clean renewable energy, to provide true off-grid sustainability for anyone, anywhere! Jim has dedicated his life to helping us learn to become self-sufficient with what he has coined “food forests”. A food forest is a diverse, perennial garden that mimics a forest ecosystem and patterns found in nature. Through layers of design, life extends in all directions producing food, medicine, sanctuary, and habitat. But food forests, in the context of Jim’s latest venture, Food Forest Abundance, also provide a sustainable source of revenue and a viable business opportunity for thousands around the world seeking a way to provide for their community while also providing income for their own family.

If that sounds interesting and you’d like to start your own food forest, you can get started by going to www.mysuncast.com/foodforest. Jim and his team are there to help you get everything set up, and get you on your way to personal freedom and abundance as you head into 2022.


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Jim on LinkedIn, Facebook and Twitter.

Follow Food Forest Abundance on LinkedIn, Instagram, Facebook, YouTube, Twitter, Pinterest and check out their website.


NOTEWORTHY QUOTES:

When people ‘succeed’ they tend to party, when they ‘fail’ they tend to ponder.
— Tony Robbins
There is one thing stronger than all the armies in the world, and that is an Idea whose time has come.
— Victor Hugo

TERMS DEFINED:

What is a food forest?

Designed forest that mimics natural systems that produces food


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

 

Energy Toolbase’s cohesive suite of project modeling, storage control, and asset monitoring software products enables developers to confidently deploy solar and energy storage projects.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 431: Legacy, Equity, & Solar for All, w/Geoff Greenfield of Third Sun Solar

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

Merry Christmas!

As a special bonus for these longer days, I decided to NOT break out this 100 minute episode into 2x50min episodes bc I believe you don’t need to be tricked into listening when the content is good enough - just know that it’s long and you might need to pause and come back - or like listener Alex recently did you can just binge for 10 hours while you paint the house! (thanks for telling me your story, Alex! Stoked you’re loving SunCast.)

I believe today’s guest’s journey is my journey, and maybe it’s yours. I identified so much with him and had so much curiosity about how he built his company, that I ended up interviewing him for 2 solid hours! 

Geoff Greenfield was not necessarily cut out for entrepreneurship. But, right after Peace Corps while living in Portland and working as a carpenter he would go to Powell’s bookstore and read Home Power Magazine. The freedom and self-expression as well as technological advancement found in those pages sparked in him a desire not just to embrace the technology that was beginning to come of age, but also conceptualize how it could be used to help others in his community to leverage renewable energy to solve real world problems. In short, Geoff Greenfield believes in using the power of business as a force for good.

People are nibbling around the edges - social justice & economic justice, exploitation and the capitalist system is structurally limiting our ability to survive as a species.
— Geoff Greenfield

Now, If you think this is white-guy speak for “I really want to feel good about what I do for a living” well then you’re in for a treat because you and I both want to hear how Geoff rationalizes his privilege (hint: he’s very aware of and in touch w/it) and contextualizes the equity & diversity he says his company, Third Sun Solar, stands for. Third Sun Solar, a woman-owned and led company as well as a B-Corp, is an award-winning solar installation firm serving commercial, institutional, government and residential clients throughout the Midwest that Geoff founded in 2000 from his attic.  It’s a company that has served the rural Ohio Appalachian (mainly coal-miner) communities surrounding his family for 2 decades helping wean them off fossil fuels. 

Geoff’s an ADD kid, and a visionary - likes to start stuff and can barely finish it. Sound familiar?

When I asked him how his wife got involved, he said, “She looked at the receipts box and realized that I wasn’t really running the business optimally.” 

I ask him how he found/surrounded himself w/integrators?

How do you build a team when you’re a visionary? 

“I’m the balloon, she’s the string,” he said of his wife, who now runs the business. I need someone like that in my business…you?

He’s also no stranger to the DE&I discussion; in fact, Geoff’s on a self-described mission to get more white straight males to recognize their privilege!

Speaking of which, Geoff hosts the new weekly podcast  Solar For All, focused on the intersection of clean energy and social justice and inclusion issues, is an owner and former board member of the Amicus Solar Cooperative, got his NABCEP Certification in 2003, and has been on the Board of NABCEP since 2012.  He also served in the Peace Corps in Africa and is yet one more reason that I have an affinity for this Solar Warriors story. Oh yeah, he also hitchhiked across the sahara. Yeah, interesting dude.

So I hope you’ll click “Play” or “queue” or whatever your app does to make this the next thing in your earballs.


BOOKS MENTIONED AND RECOMMENDATIONS:

Podcast: Solar For All


RESOURCES:

Find Geoff on LinkedIn and Twitter.

Follow Third Sun Solar on LinkedIn, Facebook, Twitter and check out their website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

 

Energy Toolbase’s cohesive suite of project modeling, storage control, and asset monitoring software products enables developers to confidently deploy solar and energy storage projects.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 430: Green Hydrogen (Mini-series) Ep 5 - Decarbonizing the Steel Industry with Joachim Von Sheele Global Director of Commercialization at Linde

 

In the final episode of Season One of our Green Hydrogen series, we’re looking at how Hydrogen might be useful to aid hard-to-abate industries such as Steel in achieving a zero-carbon future. 

Let’s get serious about carbon intensity for a minute: the steel industry produces approx 2.6 GIGATONS* of carbon emissions  annually, that’s over 7% of total  global emissions and it’s a product that is not optional in today’s world. If you’re having a hard time wrapping your head around that number, here’s some insight. The prefix “giga” means 109, or one billion (1,000,000,000). Hence terms like “gigawatt” or “gigahertz.” Thus, a gigaton is equivalent to a billion metric tons. So, 2.6 Gigatons = roughly 38 Billion Pounds (plus a little), therefore about 5.5 times the entire Human population in CO2 is being released into the atmosphere each year just by Steel alone. Let that sink in.
Credit to Washinton Post  for this excellent article on the scale of Gigatons in Ice, CO2, etc from 2015 

For this final episode of the season, Joachim von Scheele, Global Director of Commercialization for leading gas retailer, Linde, has set his sights on decarbonizing Steel and other large industry emitters through energy efficiency and, yes, Green Hydrogen.  As a longtime Global leader for Linde, Joachim has spent his 20+ year career living and working in India, China, and Europe where these hard-to-abate industries are critical parts of the economy and the world's construction process.  Today, he provides a crash-course in steel manufacturing and Hydrogen production, along with a vision for how green hydrogen could possibly be the answer to decarbonizing this energy intensive sector.  And we’re not just day-dreaming, here, Joachim gets calls daily from the industry leaders who are looking to transition to “green steel”. 

The demand has arrived, but who will meet it? 

Listen Now, on SunCast.  

This is the last episode of our Green Hydrogen Mini-Series.  You can hear all five episodes and learn more about our experts at www.mysuncast.com/hydrogen 

Episode 1 - Nexus of Deep Decarbonization & “The Inevitability of Hydrogen” with Sheldon Kimber, CEO Intersect Power

Episode 2 - The Green Hydrogen Opportunity with DNVs Global Energy Storage leader and Hydrogen Industry Veteran, Jason Goodhand

Episode 3 - The Role of the Large Energy Companies, partnership opportunities, existing infrastructure, and more from a top 10 Oil & Gas analyst, RBC’s Biraj Borkhataria

Episode 4 - Role of New Technologies - with Raffi Garbedin, Co-founder of Electric Hydrogen (formerly CTO of First Solar) 

Episode 5 - Decarbonizing Hard-to-abate Sectors Like Steel with Joachim Von Sheele, Global Director of Commercialization at the world’s largest industrial gas company, Linde, who is also building the world’s largest Electrolyzer.


ABOUT JOACHIM VON SHEELE:

​​Joachim von Schéele is The Linde Group’s Global Global Director of Commercialization, and has worked at LInde for 25 yrs. 

He received his MSc in Process Metallurgy and PhD in Metals Production Engineering from Royal Institute of Technology (KTH), Stockholm, Sweden in 1987 and 1992, respectively. 

With a mix of research and industry background, Joachim von Schéele joined the industrial gases industry in 1996. Since then, focus has been on extending the practical use of new technologies, particularly related to oxyfuel combustion and energy savings, in different technical and commercial management roles at AGA, BOC and Linde, such as Business Unit Manager, Business Concepts Manager, and Global Marketing Manager. 

He has been doing business in more than 40 countries around the world, frequently directly involved on-site in numerous installations and commissioning projects. He has been heading Linde’s successful approach with flameless oxyfuel installations in the steel and metals industries, and is a world-leading authority on use of oxyfuel in the steel industry. 

Joachim von Schéele holds seven patents and has published more than 150 papers on steel and base metals production, energy and emission conservation, and material recycling. He has served as a member of more than 30 boards of companies, associations, and research and education organizations, and as session chairman at many conferences. Joachim von Schéele is a long term member of VDEh and AIST, and is included in Who’s Who in the World, Who’s Who in Asia, and Who’s Who of Professionals.


RESOURCES:

Find Joachim on LinkedIn.

Follow Linde on LinkedIn and their website.


CHECK OUT THE ENTIRE GREEN HYDROGEN SERIES:


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 429: Green Hydrogen (Mini-series) Ep 4 - The Role of New Technologies with Raffi Garbedian, Co-founder of Electric Hydrogen (formerly CTO of First Solar)

 

If you’ve been around the solar industry for long, you might recognize the name, Raffi Garabedian. If you don’t, however, it’s probably because you haven’t studied the rise of one of the largest solar manufacturing brands in the world, First Solar, or perhaps you didn’t sell against First Solar for years like Nico did in his past life! Raffi was the Chief Technology Officer at First Solar for the better part of the last decade, and recently retired to pursue “other interests”.  When he came out if stealth this year, we were surprised, and pleased, that it was in pursuit of another cutting edge technology scale-up endeavor - productizing an electrolyzer stack that can scale effectively for developers as many, like Intersect Power, scour the market for a partner to help convert those clean green electrons from massive solar and wind parks into Green Hydrogen. 

Founded by experienced renewable energy technologists, Electric Hydrogen aims to cost-effectively decarbonize the massive industrial sectors that we all rely on. Raffi and team are thinking big and with urgency to decarbonize the physical world, and in today’s part four of our Green Hydrogen series, he speaks to exactly where the market is going and what technological limitations have thus far limited scale thus far.

If you’re new to the Hydrogen discussion, you’ll also appreciate Raffi’s solar-specific perspective, detailed insight into the role of solar project developers, and critical thought around the barriers to scale presently for Green Hydrogen technology. It gets technical, but it’s eye-opening, and it’s a ton of value packed into an hour - fair warning, you may need to listen twice!  

As in the last 3 episodes, Intersect Power’s CEO, Sheldon Kimber, joins me for a “takeaways” session at the end of the episode so you can hear from a major clean infrastructure developer (Intersect has raised >$2.5B in financing) on where all this fits in a real-world application.

This is part four of our Green Hydrogen Mini-Series.  You can follow along and learn more about our experts at www.mysuncast.com/hydrogen 

Episode 1 - Nexus of Deep Decarbonization & “The Inevitability of Hydrogen” with Sheldon Kimber, CEO Intersect Power

Episode 2 - The Green Hydrogen Opportunity with DNVs Global Energy Storage leader and Hydrogen Industry Veteran, Jason Goodhand

Episode 3 - The Role of the Large Energy Companies, partnership opportunities, existing infrastructure, and more from a top 10 Oil & Gas analyst, RBC’s Biraj Borkhataria

Episode 4 - Role of New Technologies - with Raffi Garbedin, Co-founder of Electric Hydrogen (formerly CTO of First Solar) 

Episode 5 - Decarbonizing Hard-to-abate Sectors Like Steel with Joachim Von Sheele, Global Director of Commercialization at the world’s largest industrial gas company, Linde, who is also building the world’s largest Electrolyzer. (*coming December 21st)


ABOUT RAFFI GARABEDIAN:

​​Raffi Garabedian is co-founder and CEO of Electric Hydrogen Co.

Raffi served as chief technology officer of First Solar, Inc. since May 2012. Raffi joined First Solar in June 2008 as director of disruptive technologies. Before First Solar, Raffi spent over 15 years in the MEMS (micro-electro-mechanical systems) industry, developing new products ranging from automotive sensors to telecommunications switching systems. He was the founding CEO of Touchdown Technologies, Inc., which was acquired by Verigy, as well as Micromachines Inc., which was acquired by Kavlico. Raffi serves or has served on the boards of a number of companies including ESS Inc., Natron, and Covalent Metrologies. 

He’s also named on approximately 28 issued U.S. patents.


RESOURCES:

Find Raffi on LinkedIn.

Follow Electric Hydrogen Co. on LinkedIn and their website.

Article: Electric Hydrogen Partnership Hopes To Repeat Success With Renewable Hydrogen Technology


NOTEWORTHY QUOTE:

Our goal is to build industrial-scale electrolysis so that carbon-heavy industries can adapt
— David Eaglesham, co-founder and chief technology officer at Electric Hydrogen.

CHECK OUT THE ENTIRE GREEN HYDROGEN SERIES:


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 428: System Repowering, Microgrids, and a New DC Optimizer contender, Hanan Fishman of Alencon Systems

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast

In the words of today’s guest, Hanan Fishman, “Planning a DC microgrid is no different than any other technical undertaking. You need to start with defining the problem you are trying to solve. In the realm of microgrids, several buzzwords often come to mind including resilience. But you’ll need to drill beyond just buzzwords and really understand the problem you want to solve, whether it is offsetting higher demand charges, creating greater resiliency from grid outages or something else altogether. Answering this first question will determine if a DC microgrid even makes sense versus an AC coupled topology.”

Hanan Fishman is the President of Alencon Systems and has over 20 years’ experience in technology development and commercialization. He actually sold his last company to a brand you might recognize, Autodesk! Today, he’s working hard to scale a DC-DC “platform”, we might refer to it as a DC Optimizer, and he has a particular view on the weaknesses in the current power conversion model/market, and how Alencon does things differently.

Listen closely if you’re at all curious how the solar and microgrid space is expanding, and you’ll learn from a seasoned Technology executive who’s bringing electronics manufacturing back to US Shores and giving incumbent power conversion device makers a run for their money!


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Hanan on LinkedIn, Facebook and Twitter.

Follow Alencon Systems on LinkedIn, Facebook, YouTube, Twitter and check out their website.

Article: So You Want to Build a DC Microgrid?

Article: The Rise of the DC Coupled Microgrid


NOTEWORTHY QUOTE:

People don’t care how much you know until they know how much you care.
— Theodore Roosevelt

Energy Toolbase’s cohesive suite of project modeling, storage control, and asset monitoring software products enables developers to confidently deploy solar and energy storage projects.


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 427: Green Hydrogen (Mini-series) Ep 3 - The Role of the Large Energy Companies with Biraj Borkhataria, a top 10 Oil & Gas analyst at RBC Markets

 

Biraj Borkataria is always looking at the details to determine how they affect the big picture.  As an analyst for RBC, ranked #7 globally for his sector, he’s a respected voice in the discussion around Big Energy’s transition toward climate solutions. In this Part 3 of our Green Hydrogen series, Biraj and I aim to take stock of how Green Hydrogen is developing through the lens of major global energy players.  What is tipping the scales?  Who is working together now and what role does the government play?  How can we separate hype from reality, what innovations are inevitable, and who can participate in the revolution?  Is there space for startups? Where are the billion dollar investments going?  Will the Supermajors play along?

If you’re new to the Hydrogen discussion, you’ll also appreciate the description on the “colors of hydrogen” (blue, black, green, what?), scopes 1, 2 and 3 emissions defined, carbon capture ventures versus renewable hydrogen production, and even the details about carbon regulation in the European market vs the US. It’s technical, it’s eye-opening, and it’s packed into 55 minutes - fair warning, you may need to listen twice!  

This is part three of our Green Hydrogen Mini-Series.  You can follow along and learn more about our experts at www.mysuncast.com/hydrogen

Episode 1 - Nexus of Deep Decarbonization & “The Inevitability of Hydrogen” with Sheldon Kimber, CEO Intersect Power

Episode 2 - The Green Hydrogen Opportunity with DNVs Global Energy Storage leader and Hydrogen Industry Veteran, Jason Goodhand

Episode 3 - The Role of the Large Energy Companies, partnership opportunities, existing infrastructure, and more from a top 10 Oil & Gas analyst, RBC’s Biraj Borkhataria

Episode 4 - Role of New Technologies - with Raffi Garbedin, Co-founder of Electric Hydrogen (formerly CTO of First Solar) (*coming December 20th)

Episode 5 - Decarbonizing Hard-to-abate Sectors Like Steel with Joachim Von Sheele, Global Director of Commercialization at the world’s largest industrial gas company, Linde, who is also building the world’s largest Electrolyzer. (*coming December 21st)


ABOUT BIRAJ BORKHATARIA:

​​Biraj joined RBC Capital Markets’ energy research team in 2013 and covers the large-cap integrated energy companies. In the latest II Survey he ranked as the #7 analyst in the sector, and was the highest ranked analyst outside of the US. He is also RBC’s Deputy Head of European Research and helps support the wider management team.


RESOURCES:

Find Biraj on LinkedIn.

Follow RBC Capital Markets on Twitter and their website.

Podcast: Redefining Energy

RBC’s Energy Transition Series

Enabling the hydrogen ecosystem business case


CHECK OUT THE ENTIRE GREEN HYDROGEN SERIES:


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 426: Green Hydrogen (Mini-series) Ep 2 - The Green Hydrogen Opportunity with Jason Goodhand, DNVs Global Energy Storage leader and Hydrogen Industry Veteran

 

Two decades ago, Jason Goodhand was working in Hydrogen. But he says it’s different now. “Whether it's renewable energy, or oil and gas, every sector is trying to ramp up to have enough people to work on hydrogen projects. And it's incredible how fast it came around this time.”  How has the market developed?  What’s changed over the last twenty years?  Did he just say “electrolyzer”?  We talk about the journey to scale the industry, the goals of a 100% renewable grid, and opportunities for hydrogen in synergy with other renewables.  “I don’t think lithium will get us there” …. let’s look at the business case for clean hydrogen and who’s tackling the challenges to bring it to market at scale.  

This is part two of our Green Hydrogen Mini-Series.  Hear them all as they are released this week on Sun Cast.

Episode 1 - Nexus of Deep Decarbonization & “The Inevitability of Hydrogen” with Sheldon Kimber, CEO Intersect Power

Episode 2 - The Green Hydrogen Opportunity with DNVs Global Energy Storage leader and Hydrogen Industry Veteran, Jason Goodhand

Episode 3 - The Role of the Large Energy Companies, partnership opportunities, existing infrastructure, and more from a top 10 Oil & Gas analyst, RBC’s Biraj Borkhataria

Episode 4 - Role of New Technologies - with Raffi Garbedin, Co-founder of Electric Hydrogen (formerly CTO of First Solar)

Episode 5 - Decarbonizing Hard-to-abate Sectors Like Steel with Joachim Von Sheele, Global Director of Commercialization at the world’s largest industrial gas company, Linde, who is also building the world’s largest Electrolyzer.


ABOUT JASON GOODHAND:

Jason is Global Segment Leader for Energy Storage, with 20 years of experience in the cleantech energy sector, including storage, renewables, and in fact he got his start in hydrogen fuel cells some 2 decades ago.



A wide scale hydrogen economy will require new or adapted gas infrastructure, sector coupling with renewables and the electricity grid, and the adoption of hydrogen for a range of industries and applications.
— DNV

CHECK OUT THE ENTIRE GREEN HYDROGEN SERIES:


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.