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Alex Williams is a problem-solver. That, and he loves to recruit high-performing sales people. He loves watching people transform into what they think they can be. And through the pandemic he got his perfect chance. His company, Solar Energy Partners, hired and trained over 1000 sales people over the last 18 months, all focused on knocking residential homeowner’s doors and consulting them to “go solar”. And it appears they’re very good at it.
Since Alex was a teen, he’s looked for disparities in markets and tried to come up with a way to insert himself into the cash cycle by solving this or that missing element. That’s how he found himself in the Shale Fields of North Dakota, and ultimately its his curiosity and keen sense of opportunity that got him out of Oil & Gas and into Solar. From building the fastest growth sales org at Vivint (we discuss how) to now building one of the largest independent solar sales rep organizations, Alex quickly discovered his unique gifting for recruiting and building systems to empower sales.
In 2016, he began hearing about Vivint sales guys going independent & making $70k/mo with the so-called “dealer model” of independent solar sales. Alex realized that his brother’s understanding of the business and mind for training and teaching positioned them well to do something similar. He figured he could adapt a unique approach to recruiting, focus on systems & training, and build a Powerhouse solar sales company. He was right; and, today they’re selling an enviable amount of solar and having a lot of fun along the way.
You’re going to love this episode, #SolarWarrior. It holds lots of promise if you listen closely. Despite Alex’s young age, I was blown away with his business acumen and insight. So I encourage you, regardless of whether or not you’re in Residential solar, to click play and learn from someone who truly has put in the reps. I think you’ll be as pleasantly surprised as I was.
BOOKS MENTIONED AND RECOMMENDATIONS:
NOTEWORTHY QUOTE:
“We want to help you be a great person and if you’re a great person, then you’re going to do great work.”
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.