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Jason MacDuff is President of greenpenny, a virtual carbon-neutral bank dedicated to financing a sustainable tomorrow. Money deposited in greenpenny is secure, earns interest, and is only used to finance renewable energy systems and carbon reducing efficiency projects - no fossil fuels. And greenpenny has been offering their residential and commercial solar loans in the midwest for longer than just about anyone. As Jason said, “It’s time for banks to offer green products and services that empower customers to take their own climate actions.” But greenpenny is distinct in the market because unlike most solar financiers or banking fintech startups, it’s part of an actual century-old midwestern bank!


After 24 years at Wells Fargo, Jason was ready for a change. He took two years off to travel the world and came back with a new perspective & passion, determined to use his experience in banking to make serious progress on climate change. It’s a big leap from major bank to banking entrepreneur. We talk about the challenges, frustrations, inspirations and big ideas of his role leading greenpenny, including their unique approach to solar loans (and the long heritage doing so), hiring (they’re hiring!), pivoting and fine tuning the marketing message. Hear all about where he came from and where he’s going, right here in our conversation on Suncast.


BOOKS MENTIONED AND RECOMMENDATIONS:


RESOURCES:

Find Jason on LinkedIn.

Follow greenpenny bank on LinkedIn, Instagram, Facebook, YouTube, Twitter and check out their website.


NOTEWORTHY QUOTES:

Research and experience demonstrates that it’s time for banks to offer green products and services that empower customers to take their own climate actions.
— Jason MacDuff
There are no shortcuts. It’s a lot of hard work but the key is authenticity matters.
— Jason MacDuff

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ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.