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If you haven’t met Andrew Birch, affectionately referred to by many as simply “Birchy”, then you have truly missed one of the iconic and impactful entrepreneurs of our solar tribe. Birchy has long been a champion of the distributed solar sector, and I often refer to him as the Godfather of online solar sales (you may remember him as the co-founder and CEO of Sungevity). And Birchy generally offers up keen insight into what’s trending and what to consider within the fast-growing distributed solar arena.
In today’s episode, Birchy joins Nico in this live interview (rebroadcast) from the Inersolar N. America expo hall floor from Thursday January 13, 2022, where Nico was able to get a little insight from the man, the legend himself about the state of solar in 2022, starting with the always-hottest-market in the Union: California.
Birchy had just come from the CALSSA “Save our Solar Jobs Rally” in LA, and gives an update on the state of the industry in light of the recent negative press on CA’s NEM3.0 ruling.
From the CALSSA website:
“The CPUC’s proposed decision on NEM-3 would destroy net metering, ending our state’s clean energy leadership and decimating our industry, and our jobs, in the process. This is our SOS, our chance to make our voices heard and insist that the PUC change course. Now is the time to go big.
Our industry is on the line. Our jobs and livelihood are at stake. This is it.”
And thousands did - they shut down their offices all over the state, took the day off, and came down from the roof for one morning to be there! If you couldn’t make it, you’re in luck because Nico asks Birchy for an update from the front lines. He then goes into what he sees as trends for the coming year as well as what he’s changed his mind about (and it might surprise you, it did Nico!)
NOTEWORTHY QUOTES:
“The majority of solar is being sold and installed by local regional businesses. They just have the edge on efficiency.”
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.