Episode 623: Solar's Dirty Little Secret: How Yezin Taha and Nevados Engineering Are Changing the Landscape

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

In the clean energy realm, effectively utilizing varied terrains for solar installations and building cohesive teams are paramount. As the demand for renewable sources grows, adapting solar infrastructure to diverse landscapes is crucial. Sandhya, leading Novartis Engineering, innovates with solar structures for challenging terrains while emphasizing a company culture that champions understanding and collaboration. Harnessing tools like the Myers Briggs approach, she underscores the significant role of team dynamics in project success, offering a holistic perspective to contemporary clean energy challenges.


Helpful RESOURCES:

Connect with Yezin Taha on LinkedIn

Follow Nevados Engineering on LinkedIn, Twitter and its website.


Key Takeaways:

  1. **Importance of Understanding Team Dynamics**: The importance of focusing on team dynamics, especially within growing companies, was highlighted. Understanding individual personalities and how team members work together is crucial for company success.

  2. **Adapting Communication**: Recognizing that different people have varied communication styles can help in addressing issues more efficiently. For instance, some might need a data-driven approach, while others might prefer a high-level overview.

  3. **The Role of Clean Energy in Community Building**: The clean energy sector, especially with domestic manufacturing, offers an opportunity to rebuild and rejuvenate communities, particularly in places that might have lost their manufacturing bases.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 622: Rebel for Change: EDPR’s Sandhya Ganapathy on Cultivating the Essential Attributes and Attitude for Clean Energy Leadership

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

The renewable energy sector faces complex challenges in scaling, market expansion, inclusivity, and domestic supply chain security. Sandhya Ganapathy, Global Head of Investments and M&A at EDPR until her 2022 CEO appointment, has been key in addressing these problems. Through her leadership in scaling asset rotation, entering new markets, promoting gender inclusivity with campaigns like "Rebels for Change," and focusing on energy independence, Sandhya's blend of perseverance, collaboration, and vision illustrates a comprehensive approach to the renewable energy sector's current challenges and future possibilities. Her insights provide a guiding perspective for the clean energy industry.


If this episode piques your interest, and you would like to hear about the life story(ies) that got her where she is today, queue up our full Executive Profile with Sandhya , episode 528 of SunCast!


Helpful RESOURCES:

Connect with Sandhya Ganapathy on LinkedIn

Follow EDP Renewables North America (EDPR NA) on LinkedIn, Twitter, YouTube and its website.

Podcasts Mentioned:

Episode 528: EDPR’s Sandhya Ganapathy On Becoming #RebelsForChange


Key Takeaways:

  1. Emphasis on Diversity and Inclusivity: Through the "Rebels for Change" campaign, Ganapathy speaks to encouraging women and girls to pursue STEM fields, challenging gender stereotypes, and pushing for continuous improvement.

  2. Leadership Skills and Perspectives: She emphasizes the importance of being able to connect the dots to see the big picture, collaborating with diverse teams across time zones, and maintaining a never-give-up attitude. She illustrates how these leadership traits have contributed to her success and readiness for a CEO role.

  3. Importance of Domestic Supply Chains: Ganapathy strongly advocates for a secure and domestic supply chain for renewables in the U.S. to ensure energy independence and security. She praises the Inflation Reduction Act for supporting the reshoring of components like steel, and she acknowledges the vital role that a domestic supply chain plays in the growth and sustainability of the renewable energy industry.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 621: This under $100 Solar Sales tool could unlock MILLIONS for your company, with Cynthia Adams of Pearl

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Cynthia Adams, Co-Founder and CEO of Pearl Certification, brings years of experience in green building and energy efficiency to her innovative enterprise. In a candid interview, she discusses the major themes surrounding her company, such as the challenges and lessons learned in building and scaling Pearl Certification, strategies to make high-performing home features like solar and energy efficiency more valuable in the real estate market, and her vision for accelerating the transition to sustainable living. The conversation is a rich blend of business insights, personal backstory, and forward-thinking ideas that underline Cynthia's leadership in the cleantech industry.


Helpful RESOURCES:

Connect with Cynthia Adams on LinkedIn

Follow Pearl Certification on LinkedIn, Twitter, Facebook, YouTube, Instagram and check out its website.


Key Takeaways:

  1. Anticipate the Unanticipated: Cynthia's early advice that things always cost more and take longer than expected is a valuable lesson in planning and foresight. Build room for flexibility into your business plan.

  2. Strategic Hiring for Growth: Preparing for scale requires experienced leadership. Cynthia's focus on hiring seasoned professionals like a COO and CFO reflects her commitment to structured growth.

  3. Leadership and Inspiration: The conversation also sheds light on Cynthia's unique background, including her father's influence on her entrepreneurial spirit, her educational background, and her thoughtful reading recommendations, painting a picture of a leader deeply committed to both business success and sustainable development.


BOOKS MENTIONED AND RECOMMENDATIONS:



Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 620: Scaling a Business in Good Faith: Mohammed Abdalla’s Synergy of Strategy & Social Impact

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Mohammed Abdalla, the resilient founder and CEO of Good Faith Energy, transformed personal adversity into a quest for sustainable solutions. From an early setback in the fossil fuel sector to a world-traveling epiphany about solar energy, Mohammed's journey exemplifies determination and innovation. This interview delves deep into his unique business strategies, challenges of scaling, and the significance of maintaining an intentional mindset. By sharing his approach to technology adoption, transparent communication, and effective marketing, Mohammed offers listeners a blend of personal narrative and actionable business insights, setting the stage for a conversation centered on entrepreneurship in the green energy sector.


If this episode piques your interest, and you would like to hear about the life story(ies) that got him where he is today, queue up our full Executive Profile with Mohammed, episode 557 of SunCast!


Helpful RESOURCES:

Connect with Mohammed Abdalla on LinkedIn

Follow Good Faith Energy on LinkedIn, Twitter, Facebook, Instagram and check out its website.

Podcasts Mentioned:

Episode 557: Why Mohammed Abdalla's 'Good Faith Energy' Promises A Greener Future


Key Takeaways:

  1. The Power of Resilience in Leadership: Mohammed's journey showcases the importance of resilience in leadership. Overcoming personal and professional setbacks has not only shaped his character but also influenced his approach to business, teaching him to face challenges head-on.

  2. Conducting Business in Good Faith: Understanding and addressing customer needs is paramount. By effectively communicating with customers and understanding their concerns, goals, and objectives, businesses can build stronger, trust-based relationships.

  3. Social Impact as a Business Pillar: Beyond profit, Mohammed emphasized the significance of businesses having a broader societal impact. Hiring locally and focusing on reducing the carbon footprint are not just ethical choices, but they can also strengthen a company's brand, foster community relationships, and drive sustainable growth. This focus on social responsibility underscores the notion that successful businesses of the future will likely intertwine profitability with purpose.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 618 & 619: Kerim Baran on Virality, Investing Wisdom, and Concentrated vs Distributed Power / God vs Grid Parity and Decentralizing Knowledge in Solar

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Kerim Baran, founder of Solar Academy and a prominent figure in the solar tech industry, was interviewed about his entrepreneurial journey and insights. He's known for co-founding Civic Solar and his involvement in Yonja, one of Europe's first social networks. This 2-part interview covers major themes like the paradox of solar costs, the vision for "god parity" where solar electricity becomes highly economical, the importance of knowledge equity, and his innovative investment philosophy. Kerim delves into his commitment to empowering individuals, his efforts in education through platforms like Enki Solar, and his ideas on decentralizing knowledge in the industry, which are now incorporated into his latest startup, SolarAcademy.com.



Key Takeaways:

  1. Importance of Decentralizing Knowledge: Kerim's focus on platforms like Enki Solar and Solar Academy emphasizes the need to make knowledge accessible and not confined to elite institutions. This highlights the importance of sharing information and expertise to foster innovation and growth.

  2. Empowering the Long Tail: Kerim's focus on empowering individuals, referred to as the "long tail," through his entrepreneurial and investment activities, shows the value of democratizing power and access. It points to a broader social responsibility in business and technology that can contribute to overall societal development.

  3. Investing Beyond Financial Returns: Kerim’s investment philosophy prioritizes joy, support, and creating a more equitable reality over mere financial gains. This offers a nuanced perspective on investment that can lead to more fulfilling and socially impactful results.


BOOKS MENTIONED AND RECOMMENDATIONS:


 

Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 617: Engaging Your Audience with New Media (Do Podcasts, TikTok, etc actually work?!?) LIVE with VPs from Nextracker, Shoals, EDPR, Sungrow & More

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

In this special episode, clean energy industry marketing leaders offer a practical guide for navigating new media. The three segments explore strategic platform use, such as LinkedIn and TikTok, for audience growth and brand visibility in B2B markets. Experts suggest leveraging existing podcasts instead of hastily starting new ones for broader reach. Finally, they discuss the nuances of being a podcast guest, offering insights into aligning with the right podcasters and repurposing content across platforms. The episode serves as a comprehensive guide to using new media effectively for audience engagement and brand building.


Helpful RESOURCES:

Connect with Tom Weirich on LinkedIn

Connect with Kristan Kirsh on LinkedIn

Connect with Naveed Hasaan on LinkedIn

Connect with Kathy Heilmann on LinkedIn

Connect with Lauren “Windy Glick” Glickman on LinkedIn

Connect with Josh Porter on LinkedIn

Connect with Nico Johnson on LinkedIn

Follow EDP Renewables on LinkedIn and its website

Follow Nextracker on LinkedIn and its website 

Follow Sungrow Power Supply Company on LinkedIn and its website

Follow Shoals Technologies Group on LinkedIn and its website 

Follow Encore Renewable Energy on LinkedIn and check out their website.

Follow Solar Coaster on LinkedIn and its website

Podcasts Mentioned:

Episode 550: B2B Marketing That Works Better Than Your Expectations

Episode 555: Marketing Experts On How To Raise Brand Awareness, Lauren Glickman, Tor Valenza And Nico Talk Details

Episode 558: Podcast Guesting Is Still The Best Kept Marketing Secret, With Josh Porter And Nico Johnson

Links Mentioned:

RE+ PowerUp Live

SunCast Sponsors


Key Takeaways:

  1. The Role of Branding and Understanding Customers: Establish clear brand pillars and understand customer journeys before diving into social media engagement. Further, understanding customers' pain points is crucial in creating a compelling marketing message.

  2. Leverage Existing Platforms: Rather than trying to create a new audience from scratch, it's often more effective for businesses to leverage existing platforms. Businesses can increase their visibility by featuring their executives or experts as guests on popular, established podcasts.

  3. Content Repurposing and Audience Engagement: Breaking down a long podcast interview into smaller pieces for dissemination across various channels is an effective way to reach different audiences. This strategy can help you identify themes that resonate with your audience, allowing you to refine future content and build listenership.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 616: Agrivoltaics, Brownfields to Brightfields and The Future of Solar Farming with Dan French, Solar Farm Summit

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Dan French, Executive Producer of the Solar Farm Summit, recently highlighted the benefits and challenges of agrivoltaics - the combination of agriculture and solar power generation. French outlined how this approach could boost crop yields, improve soil health, and support pollinators, while also acknowledging obstacles such as high initial costs and policy barriers. He stressed the importance of community engagement for successful solar project approval. Citing his experience at BP, French noted the potential to apply lessons from brownfield redevelopment to solar. Finally, he envisioned agrivoltaics spurring a renaissance in agricultural and land use alongside the clean energy transition.



Videos:

A Big People Problem is Already Bottlenecking the Solar Energy Boom's Potential

Dan’s keynote at 2018 OK Brownfields Conference


Key Takeaways:

  1. The Promise of Agrivoltaics: Combining solar energy and agriculture (agrivoltaics) can result in increased crop yields, improved soil health, and pollinator habitats, making it a promising avenue for sustainable development.

  2. Applying the 'Brownfield Playbook': Strategies used in brownfield redevelopment, such as engaging stakeholders and defining end goals, can be effectively applied to solar development.

  3. Community Engagement is Key: Successful implementation of solar projects requires active community engagement. The benefits of agrivoltaics can help address local concerns and gain support.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 615: Crafting a Customer-First Brand: with Meghan Gainer, VP of Marketing for DSD Renewables

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

In this episode, we are joined by Meghan Gainer, VP of Marketing & Communications at DSD Renewables. Meghan brings to bear her wealth of experience gleaned from Comcast, SunEdison, and Tesla and GE. Gainer explores the interplay between marketing and sales, shares insights on brand building and the 'customer-first' approach, and discusses balancing tasks to serve both internal and external customers. She provides an intriguing look at managing brand perception both internally and externally, and offers valuable advice on what she looks for in potential hires. Join us for a deep dive into one of the brilliant marketing minds of our industry.


Helpful RESOURCES:

Connect with Meghan Gainer on LinkedIn

Check out the work of Distributed Solar Development on LinkedIn, Twitter, and their website

Podcasts Mentioned:

Episode 338: Marketing 101 For Commercial Solar: Lessons Learned With Meghan Gainer At DSD

Articles:

DSD Acquires 17 MW Community Solar Portfolio in New York from Source Renewables


Key Takeaways:

  1. The Dual Role of Marketing: Marketing doesn't just cater to external clients but also serves internal stakeholders like the sales team. Balancing tasks to effectively serve these two groups is crucial.

  2. Importance of Building a Brand: Gainer emphasizes the significance of constructing a brand from scratch with a customer-first approach, illustrating how this strategy can create a robust brand image and loyal client base.

  3. Learning from Challenges: Gainer's experiences at companies like Comcast, SunEdison, and Tesla have taught her the value of curiosity and embracing new challenges, providing opportunities for growth and skill development.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 614: Measure What Matters: The Value of Open Data in Energy, with McGee Young of WattCarbon

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Host Nico Johnson is joined by McGee Young, founder of WattCarbon. With a background in academia and previous founder or key executive roles in Recurve, MeterHero, & H2OScore, Young brings a wealth of experience to the clean energy and water sectors. WattCarbon, his latest venture, tackles 40% of global emissions from the built environment, employing innovative strategies like clean energy use, electrification of heating and cooling, and grid interactivity. Young's philosophy emphasizes open-source principles, transparency, and challenging assumptions in pursuit of wider understanding and adoption of decarbonization. Today’s discussion sheds light on McGee’s journey, his motivations, and his vision for a carbon-free future.



Key Takeaways:

  1. Importance of Decarbonizing the Built Environment: With 40% of global emissions originating from the built environment, McGee Young underlines the need for decarbonization efforts focused on clean energy use, electrification of heating and cooling, and grid interactivity. Discover his approach to accurate carbon emissions data.

  2. Open Source and Transparency Drive Innovation: Young emphasizes the role of open-source principles, transparency, and data accuracy in driving innovation in clean energy and carbon offset procurement.

  3. Challenging Assumptions is Key: Young's early experiences at WattCarbon led him to challenge assumptions about public understanding and readiness for decarbonization, thereby emphasizing the need to make such concepts more approachable and relatable.

🧩 Curious about the foundation of an impactful company? McGee underscores the importance of a moral commitment, challenging assumptions, and valuing the knowledge and experience of the entrepreneur, providing insights into successful ventures in clean energy.


BOOKS MENTIONED AND RECOMMENDATIONS:



Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 613: Solar Project Developer, Nobel Chang's, Guiding Principles for Overcoming Obstacles

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Nobel Chang of Palladium Energy shares his transition from real estate to renewables. He provides valuable insights on "failing forward," securing team buy-in, and overcoming obstacles. Chang emphasizes the importance of flexibility, people-centric project management, and the opportunities in global markets. He also unveils the three pillars of solar development and the spark that launched his clean energy venture.


Helpful RESOURCES:

Connect with Nobel Chang on LinkedIn 

Follow Palladium Energy on LinkedIn, Facebook, Instagram and check out its website.

Podcasts Mentioned:

Episode 530 Interview with Nobel Chang


Key Takeaways:

  1. Failing Forward: Embrace mistakes as learning opportunities to improve future performance in the fast-paced clean energy industry.

  2. The Art of the Pivot: Understand the importance of flexibility and the ability to change strategy when conditions demand, particularly when leading a team through unanticipated challenges.

  3. International Project Development: Understanding that project development is a people business, Nobel's international success highlights the pivotal role of forging meaningful connections, cultural awareness, and effective negotiation in opening new opportunities in the global clean energy sector.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 612: Everyone has a Superpower: Industry Pioneer Dan Leary on founding Nexamp, PanelClaw and Denowatts

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Meet Dan Leary, an innovative force in the solar energy industry. His past ventures, including co-founding Nexamp and PanelClaw, have significantly shaped the renewable energy landscape, certainly in the USA and the Northeast region. In this enlightening interview, we delve into Dan's journey from his early entrepreneurial tendencies and service-driven ethos to becoming a trailblazer in energy solutions. Currently spearheading Denowatts, Dan shares invaluable insights into harnessing each team member's unique superpower, the necessity of shared values in successful teams, and the power of predictive foresight in entrepreneurial leadership. Themes of service, sustainability, and the importance of data in decision-making punctuate the conversation. This exploration of Dan's career is both an educational resource for those in the energy sector and an inspiring tale for all entrepreneurs.



Key Takeaways:

  1. Finding Individual Strengths: Leary emphasizes the need for everyone in a team to find their 'superpower', reflecting his understanding of individual talents and abilities.

  2. Data-Driven Decision Making: Leary's shift from viewing his latest venture, Denowatts, as a 'better mousetrap' to seeing it as a 'revolution in data' emphasizes his appreciation for data-driven decision-making.

  3. Adaptability and Market Gap Recognition: The inception of PanelClaw arose from a market gap after SunPower's acquisition of Powerlight, showing Leary’s ability to adapt to changes and identify new opportunities.


BOOKS MENTIONED AND RECOMMENDATIONS:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 611: Serial Success:Jerry Coleman’s Playbook for Scaling Startups

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Jerry Coleman is a seasoned entrepreneur with a knack for scaling businesses. He shares his journey from dominating the real estate industry (building two Public Companies valued in excess of $1B each) to co-founding Elevation Solar. His wisdom in successfully transitioning between sectors and leading Elevation Solar to reach a staggering $100 million/year run rate is truly inspiring. Jerry talks about his effective strategies for building robust teams for different growth stages, harnessing the power of data and automation, and preparing for unexpected challenges. His unique insights into the future of the solar industry are particularly compelling. Balancing a rich professional life with personal commitments, Jerry exemplifies holistic success. 

If you missed Jerry’s full Executive Profile, you can scroll back and listen to it in episode #548 published Dec 8, 2022


Helpful RESOURCES:

Connect with Jerry Coleman on LinkedIn

Follow Elevation Solar on LinkedIn, Facebook and its website.

Other articles:

Arizona entrepreneur lays the foundation for real estate ventures

Elevation Secures Series A Funding After Strong Growth


Key Takeaways:

  1. Scale Smartly - Building and transitioning leadership teams effectively are fundamental to managing growth stages in a company, especially if you know that you are not the CEO who can grow past the initial formation stage.

  2. Prepare for the Unexpected - A strategic approach to handling potential setbacks is crucial for business resilience and long-term success.

  3. Metrics Matter -The use of data-driven decisions and automation is vital in scaling a business and adapting to evolving market trends.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 610: Devin Hampton is Unlocking MORE than Utility Data at UtilityAPI

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Devin Hampton, CEO of UtilityAPI, discusses the challenges of developing a secure data-sharing platform for the energy industry. He shares his experience as a person of color leading a funding round during an economic downturn, emphasizing the importance of defining impact and selecting the right investors. Devin transparently shares his personal journey, highlighting both the challenges and victories he has faced. Notably, he helped unlock additional equity for diverse new talent, aiming to provide them with opportunities in wealth creation. Devin also recommends climate tech investments, expanding our knowledge of industry leaders and companies worth following.



Key Takeaways:

  1. Raising capital for a startup can be enormously challenging, but it is ever-more so if you are a person of color, at least here in the US. Devin has navigated that task, in the midst of a pandemic, and found not only willing investors but novel structures that help to further re-distribute equity and wealth creation to his team at UtilityAPI.

  2. As Winston Churchill said, you must keep going. Devin convinced himself that, despite his own shortcomings and misgivings, he had landed in a privileged position and that he must persevere and persist to see it through. That grit landed him in multiple positions in the Obama administration which afforded him a view of the clean energy transition that few are afforded.

  3. That old adage, "dig the well before you’re thirsty" applies to startup funding. Devin explains how he very intentionally developed relationships with the early-stage capital providers he admired before ever going out to market with an investment opportunity. By the time he did have a funding opportunity to discuss, he had already identified the “good fits” and established rapport, trust and credibility with those few who fit the bill of what he believed to be UtilityAPI’s ideal investor profile.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 609: 60 minutes to summarize the 1st Half of 2023: David Roberts & Bloomberg join the Cleantech Podcasters Roundtable!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

This is our highly anticipated quarterly podcasters' roundtable, where the cleantech sector's top podcasters converge to share their expertise and unravel the complexities of the clean energy landscape. Listen as they opine on the view from their respective podcast booths on what’s happening in Cleantech & Clean Energy in 2023!

We’re joined this round by David Roberts of "Volts," Dana Perkins of "Bloomberg Switched ON," Amy Simpkins of "Power Flow," Bill Nussey of "Freeing Energy," Josh Porter of "Solar Coaster”, and our regular hosts, Nico Johnson of “SunCast” and Mike Casey of “Scaling Clean”.

Dive into industry trends, informed opinions, and valuable insights for CEOs and marketers alike.


Helpful RESOURCES:

Connect with David Roberts of Volts, Amy Simpkins of Power Flow, Dana Perkins of Bloomberg Switched ON, Bill Nussey of Freeing Energy, Josh Porter of Solar Coaster, Nico Johnson of SunCast and Mike Casey of Scaling Clean on LinkedIn for insightful content and industry updates.


Key Takeaways:

  1. Private-sector performance deploying within the IRA-enabled environment is generally rated highly, with job creation, talent acquisition, tax credits, and project deployment in underserved areas being notable achievements.

  2. Off-grid renewables (making a comeback), residential and industrial heat pumps, and digital integration of EVs and home appliances are key trends in the clean energy sector.

  3. Compound land uses, such as agrivoltaics, demonstrate promising technology advancements and have received support through initiatives like REAP grants.

  4. Content marketing relies on human connection, collaborative innovation, video engagement, concise storytelling, and capturing unique perspectives.

  5. Notable “underrated” brands and companies in cleantech include Rondo, Stryten Energy, EnduroShield, VECKTA, and those involved in nuclear fusion and advanced geothermal.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 608: Utility Regulators Have An Outsized Influence On The Clean Energy Revolution, with Illinois Commerce Commission Chairman, Carrie Zalewski

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

SunCast Host Nico Johnson dives into the complex world of Public Utility Commissioners with Carrie Zalewski, former chair of the Illinois Commerce Commission (ICC). Drawing on her expertise as a regulator, energy attorney, and engineer, Carrie provides a unique perspective on the intricate work of energy regulation and reminds us all that some vectors of power do, indeed, yield greater impact than others. The more you know, the better prepared you are to help on the front lines.

Public Utility Commissions (PUCs) tackle a broad spectrum of vital issues each day, ranging from influencing public utilities' spending to supporting clean energy initiatives and crafting plans for effective storage and transmission. Carrie's experience extends beyond the ICC, as she has adjudicated complex environmental cases at the Illinois Pollution Control Board, contributing to critical rulemaking while striving to strike a balance between Illinois businesses, residents, and environmental preservation.

This conversation unveils the intricacies of energy regulation and illuminates how engaging with state regulators can make an outsized difference in the clean energy revolution and our progress in this energy transition.



Key Takeaways:

  1. Public Utility Commissions (PUCs) exist in every state in the United States and in various forms worldwide to regulate the rates & services of utilities in their jurisdiction, many of which are legal monopolies. PUCs are responsible for balancing the interests of utilities and consumers to ensure affordable and reliable water, electricity, gas, communications and other public infrastructuret services.

  2. Public Utilities control access of next-gen technology to the grid, and thus wield incredible power to promote or delay technological advances. PUCs control the spending and earnings of these utilities by holding the purse strings. They grant permission for utility projects, determine net metering amounts, design beneficial electrification plans, vote on storage plans, and tackle issues including renewables, community solar, demand response, storage and transmission. Thus, PUCs have incredible influence on whether or not, and how quickly, clean energy technologies can scale.

  3. PUC chairs in IL (and many other states) are appointed by the governor or nominated by the legislature and undergo a rigorous vetting and confirmation process. PUC size typically ranges from three to seven commissioners and is set by statute. Did you know that a quorum of Commissioners can never meet privately, as this would constitute an official meeting and must be done in public!

  4. Illinois is a retail access state, meaning customers can use the default utility or alternative retail electric suppliers (AREs) for their electricity supply. The Illinois Public Utility Commission regulates the distribution and other aspects of the electricity system in retail access states, while in vertically integrated states, they also regulate generation and sometimes transmission lines.

  5. Getting plugged into NARUC is potentially the most leverage you can achieve because that’s where all the decision makers gather. But in all cases, stay engaged with your local PUC and your industry trade organization, and exercise your civic rights & duty to work with the regulators to effect rule-making (or urge them in new directions, as the case may require!) that will directly and indirectly impact your business and community.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 607: Why Every Installer Should Be Using PVEL's PV Module Reliability Scorecard: Tristan Erion-Lorico, PVEL VP Sales & Marketing

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


About the Episode:

Tristan Erion-Lorico, VP of Sales and Marketing at PV Evolution Labs (PVEL), boasts over 15 years of experience in the solar and electrical industry. He leads the development of innovative performance and reliability test programs for PV products at PVEL. The company's annual PV Module Reliability Scorecard, a benchmark for manufacturing standards, has become a must for manufacturers wishing to enter into the competitive US solar market. This episode dives into PVEL's rigorous testing process, the role of the Scorecard, and insights into what the data tells us as buyers about both the evolution of the technology and the importance of reliability testing. Listeners will learn about emerging technologies, like n-type Topcon, strategies to reduce high failure rates, India's rise in solar manufacturing, and upcoming industry trends, including manufacturing volumes and top performers!



Key Learnings:

  1. Knowing the PV Module Reliability Scorecard's Value: The PV Module Reliability Scorecard by PVEL is an essential tool in the industry. It offers a rigorous and comprehensive evaluation of PV technologies, enabling manufacturers, installers, and buyers to make informed decisions about product quality and performance.

  2. Reducing Failure Rates: There are straightforward strategies that manufacturers can employ to reduce high failure rates in PV modules, contributing to improved reliability and longevity of solar installations.

  3. Understanding Industry Trends: The volume of PV module manufacturing has increased significantly in recent years. Understand where advancements are being made and which provide the most advantageous results (in various circumstances).

  4. Discovering Lesser-Known Quality Manufacturers: The Scorecard brings visibility and recognition to manufacturers who may not be well-known but are providing high-quality products, thus creating greater granularity in selection criteria, and a more competitive and diversified market.


Watch This Episode On YouTube:


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 606: Why Did Sunnova Co-founder Jordan Frugé Leave To Start Fastrac Energy Services?

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Jordan Frugé thinks it's time to adopt a more realistic picture of solar installations. It's a lot more than "a bunch of people running around on rooftops," he said. "That's just a small percentage of the overall work stack."

Jordan, president of Houston-based Fastrac Energy Services, delved into the solar industry's inner workings in an eye-opening conversation with SunCast Host Nico Johnson. With a deep-rooted understanding of the value chain and a wealth of experience in the residential solar market, he sheds light on the industry's challenges, strategies, and prospects. 

 Fastrac, a Gulf Coast Regional solar sales, project management, and installation company, has attracted attention for its emphasis on execution and fulfillment within the solar value chain. 

In today's podcast, Jordan, a serial entrepreneur, outlines the often overlooked behind-the-scenes factors that play a crucial role in providing customers with a seamless experience. From meticulous planning and coordination to navigating complex logistics, permitting, and engineering, Fastrac aims to ensure that every solar system installation exceeds customer expectations.

Software Integration and Streamlining Operations

Fastrac made heavy investments in software and technology to streamline its operations and remain competitive. "We definitely over-engineered and invested a lot more money into the software we use to run our business," he said.

But he said the strategy paid off, enabling the company to scale efficiently and optimize its customer experience. 

He said it's integrated cutting-edge software solutions into its operations and collaborated with industry-leading partners to enhance efficiency and cement its position as an industry leader.

Jordan founded Fastrac in 2019, right before the pandemic. He said it underscored how businesses must prepare for the unexpected and adapt swiftly to market conditions.

Before Fastrac, Jordan was the Co-founder & CMO of Sunnova Energy, a top US solar energy services company, and helped establish SunCap Financial, a solar-specific financing company that helped residential clients fund custom solar projects. He said he combined his experience on the financial and manufacturing sides to create an operation with comprehensive solar contracting solutions. 

Regional Focus Yields Customer Benefits

Jordan's vision for the solar industry's future involves a shift towards regional and super-regional installers. Instead of pursuing a nationwide approach, he believes focusing on specific regions allows for better service delivery while mitigating the organizational challenges accompanying rapid expansion. 

Fastrac has set its sights on becoming the premier Gulf Coast Regional installer, prioritizing its customers' needs and cultivating unrivaled expertise in its designated territory. He hopes that other players in the industry will follow suit, creating a landscape of specialized regional powerhouses.

The Evolution of Leadership and Transparent Communication

Jordan highlights the importance of empowering and equipping employees for success. Rather than adopting a directive leadership style, he embraces a collaborative approach that fosters a culture of transparency and open communication within the company. By regularly sharing key metrics and providing dedicated training sessions, he said Fastrac ensures every team member understands their role in the organization's success and has the necessary tools to excel.

Jordan believes customer-centric goals should drive company growth rather than ego-driven pursuits. He emphasized creating value for customers as the primary driving force behind the solar industry's expansion. 

Focusing on residential financing, sales, and fulfillment, Fastrac aims to enhance the overall customer experience while providing growth opportunities for its internal team.

Battery Storage and Customer Expectations

He also discussed the challenges and misconceptions surrounding battery storage in the residential market. Many customers have unrealistic expectations about the capabilities of batteries, often assuming they can power their entire homes.Rather than serving as backup power sources, he said batteries' primary roles are critical loads, load arbitrage, and net metering.

Jordan predicts the entry of more prominent brands into the residential solar market. He envisions an increased bundling of solar with other products and services, such as smart home technologies and electric vehicle chargers. This bundling approach could drive down customer acquisition costs and further penetrate the market.

Join Jordan and Nico for a great conversation about the solar industry's inner workings and the path to customer-centric growth. Jordan shares interesting observations about how meticulous execution, technological innovation, and transparent communication have helped Fastrac make waves in the Gulf Coast Region.


Helpful RESOURCES:

Connect with Jordan Frugé on LinkedIn

Follow Fastrac Energy Services on LinkedIn, Facebook and Instagram and check out its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 605: The Rise Of N-Type Residential Solar Modules & Why You Can’t Afford To Ignore It!

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Paul Heidesch is a seasoned veteran in the renewable energy field with over 15 years of experience, and now serves as the Director of Sales and Head of distribution for Trina Solar in North America. Paul takes us on a deep dive into the latest trends in solar and residential renewable energy solutions, focusing on Trina Solar's innovative approach to harnessing solar power more efficiently.

We delve into a wide range of topics, including emerging solar technologies like TOPCon and N-Type modules, which promise to revolutionize solar panel manufacturing and rooftop power capacity. These advanced technologies offer fresh possibilities in solar panel manufacturing and rooftop power capabilities, underlining the continuing evolution of the renewable energy sector. We cover pressing industry trends, including the rising demand for higher wattages with smaller footprints, the growing importance of aesthetics, and the need for dependable vendors offering all-encompassing solutions. We also discuss critical issues like pricing trends, quality assurance, and the increasing focus on warranties and the long-term viability of solar installations.


Helpful RESOURCES:

Read more about Trina’s new technology at Solar Power World:

https://www.solarpowerworldonline.com/suppliers/trina-solar/

Solar Power World article that highlights the Trina N-type module record-setting efficiency:

https://www.solarpowerworldonline.com/2022/04/what-is-topcon-solar-panel-technology/ 

Want more Trina & SunCast content? Head here to see all of our past partnerships:

https://pages.trinasolar.com/Suncast-Podcast-2023.html

Learn more about the TrinaSolar US Advantage:

https://pages.trinasolar.com/Trina-Solar-US-Advantage.html

Connect with Paul Heidesch on LinkedIn

Follow Trina Solar on LinkedIn, Twitter, Facebook, YouTube and check out its website.


Watch This Episode On YouTube:


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 604: Andy McCarthy built one of Australia’s leading Solar companies; what can we learn from the land Down Under?

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


Statistically speaking, the odds of success for a formerly troubled teen launching a renewable energy company in the heart of Australia’s coal country are dubious, at best. 

But Andy McCarthy was determined "to make money without making the world a worse place in the process." 

So he relied on his ADHD-driven ability to hyperfocus and a natural curiosity to transform a business he started in his garage into one of Australia's largest solar companies.

"Every time I hit a roadblock, I found the smartest person I knew and badgered them with question after question — including many dumb, embarrassingly poor questions. I should have known better. It should have been obvious. 

"But I had no idea what I was doing. I had no ego and admitted I didn't know the first thing about solar. I just wanted to get involved. And I think humility helps when you're not afraid to admit what you don't know," he said.

In today's podcast, Andy tells SunCast Host Nico Johnson the incredible story of determination and resilience that led to the creation of RACV Solar.

He successfully built a business in the Australian state of Victoria while igniting his sense of purpose and transforming his life. Today, he uses his own story to inspire the younger generation in Victoria's Latrobe Valley, proving renewable energy can energize people along with homes.

And now, after what he describes as 13 incredible years building his business, he's taking a six-month break — stepping down as CEO and Managing Director of RACV to spend six months traveling Europe and the Middle East with his wife Kelly and their three young boys. 

He plans to return to the workforce later in the year in a consulting capacity, supporting business and government initiatives to accelerate the energy transition while continuing efforts to develop emerging new energy leaders, "paying forward the support I have enjoyed in my career."

It's one heck of a story, so nuanced and impactful that you won't want to miss hearing it in its entirety.

It dates to 2010 when Andy and his wife founded Gippsland Solar. "It unsurprisingly was located in Gippsland and did solar, so it was a very appropriate name. We were pretty clever," he said.

They overlooked its proximity to the Latrobe Valley and its historical interconnection with brown coal, which releases even more emissions than black coal. "Coal has had a tremendously powerful social license here for 60 or 70 years, so information about the energy transition was not very well received in 2010," he said.

Nonetheless, they persisted. In 2013, they opened a showroom in the small town of Mirboo North, embracing a community of just 2,000 residents.

Gippsland Solar continued to grow, chalking up a list of groundbreaking achievements and a portfolio of record-breaking projects along Australia's eastern seaboard.

Beyond business success, Gippsland Solar earned community acceptance. Collaborating with government entities and local councils, it showcased a path forward through renewable energy and ecological stewardship.

Embracing diversity as a catalyst for innovation, Gippsland Solar fostered a workforce reflecting various countries, indigenous heritage, and backgrounds. Equal opportunity programs created an inclusive environment, embodying Andy's belief in the positive impact businesses can have on society.

The commitment extended beyond operations, with the Gippsland Solar Community Fund supporting important initiatives with over $1 million in sponsorships and in-kind donations. Those investments enriched the region, benefiting food banks, neighborhood houses, wildlife shelters, and drought relief efforts.

Andy revealed the personal toll of running a rapidly growing business, sharing a vulnerable moment of panic and exhaustion. It was a wake-up call to develop a more sustainable and resilient business model that could thrive without his constant involvement. 

It put the company in a better position for an acquisition, which paid off in 2019. That's when RACV, an established organization with more than $5 billion in annual revenue, acquired Gippsland Solar to gain a foothold in the clean energy space. 

"At the end of the day, acquisitions are all about bringing the people along on the journey," he said, emphasizing the significance of people in mergers and acquisitions and their role in the business's ultimate success.

Andy said connecting with people also helped him recruit former coal workers to the renewable energy space. While "a lot of skills are transferable," he said it's more about "identifying with people and just backing them in," empowering them to develop and contribute to the business. 

Andy sprinkles humor, humility, and insights throughout the conversation and emphasizes the importance of storytelling and community engagement in gaining support for renewable energy. He refers to his ADHD diagnosis as a superpower, noting it strengthens his ability to harness his unique traits and capabilities.

Andy's story inspires young individuals facing difficulties and seeking a brighter future and leaves listeners with valuable advice on humility. He emphasizes recognizing what you don't know, seeking guidance, and continuously learning from others. 

Join us to hear more about his entrepreneurial journey and what you can achieve through passion, perseverance, and a commitment to sustainability.


Helpful RESOURCES:

Connect with Andy McCarthy on LinkedIn

Follow RACV Solar on LinkedIn and check out its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.

Episode 603: Powerful Tactics for Customer Relationships, with Darryl Parker of CEA

We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast


In today's fast-paced business landscape, empathy has become a crucial element of effective customer communication. Darryl Parker, a seasoned professional with extensive experience in high-tech manufacturing and power electronics, firmly believes that empathy is the key to creating a strong foundation of trust and understanding with your customers. By genuinely acknowledging and addressing their concerns, you show that you value their perspective and are committed to their success. We will explore the significance of empathy in customer interactions, highlighting how it allows you to understand your customers better, align with their goals, and forge long-lasting partnerships.

The Importance of Empathy

Darryl Parker, with over three decades of high-tech manufacturing and power electronics experience, emphasizes that empathy is the key to effective customer communication. By showing genuine empathy for your customers' concerns, you create a foundation of trust and understanding. It's crucial to ask your customers about their concerns, actively listen, and delve deeper to comprehend the impact of those concerns on their business.

Understanding Your Customers:

To truly understand your customers, it's essential to qualify their concerns and ask targeted questions. By doing so, you gain insight into the decision-making process within their organization. Ask who will make the final decision and how different stakeholders fit into that process. Some may be recommenders, while others provide data or have a direct influence on the success of the project. Understanding their roles allows you to align your efforts with their goals and ensure their success.

Aligning with Customer Goals:

When engaging with customers, it's vital to focus on making them successful. By asking how they are measured and what success looks like to them, you demonstrate alignment and dedication to their objectives. While this may seem straightforward, it is often overlooked. Aligning with your customers' aspirations shows that you genuinely care about their well-being and helps build a long-lasting partnership.

Listening to Your Own Listening:

During customer interactions, it's easy to fall into the trap of formulating your responses while the other person is still talking. Instead, focus on active listening. Allow the conversation to guide itself based on the customer's needs and concerns. This demonstrates that you are genuinely interested in solving their problems and not solely focused on pitching your product or service.

Applying Empathy at Every Level:

Empathy is not limited to complex sales processes. Whether you're a door-to-door salesperson or a high-level executive, empathetic listening is equally valuable. By understanding the customer's perspective, you can effectively address their needs and forge strong relationships, regardless of the scale of the project.

Conclusion:

Developing empathy for your customers is a powerful tool for success in the solar industry. By genuinely understanding their concerns, roles, and goals, you can align your efforts to help them achieve success. Remember to listen actively, resist the urge to formulate responses prematurely, and let their needs guide the conversation. By applying empathy at every level, you'll build lasting customer relationships and contribute to the growth of your solar business or career.


Helpful RESOURCES:

Connect with Darryl Parker on LinkedIn

Follow Clean Energy Associates (CEA) on LinkedIn and Twitter, and its website.


Thanks again to this week's sponsor, helping keep the podcast FREE to you!

SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow


Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina


ABOUT THE HOST OF SUNCAST:

Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.

Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.

You can connect with Nico Johnson on Twitter, LinkedIn or email.

If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.