We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast
There’s so much that can go wrong during the customer journey. Sales calls get fumbled, Callbacks get forgotten, key information isn’t conveyed to the engineering & install teams, and we haven’t even gotten to the install and post-install process. Yet, >50% of all solar leads come from referrals! In an industry that relies heavily on customer satisfaction, it still baffles me how few people really focus on delivering a more painless customer experience.
This week’s Tactical Tuesday guest is a returning SunCast collaborator & guest, Scott Nguyen of Bodhi Solar. And If you haven’t heard his executive profile, I’d highly recommend you queue that up to listen to next, it’s episode 357 from 2021, as In that discussion we go deep into Scott’s use of design thinking in developing his software platform focused on improving the solar customer journey. There really is nobody I know in the industry that’s more focused on driving customer engagement and leveraging design principles to improve the customer experience.
Scott is always a wealth of knowledge, so enjoy his insights into the opportunities & obstacles that 2022 presents, which I gleaned in today’s Live interview discussion when we were together in Boston at the RE+ Northeast show in February. Scott shares his thoughts on what emerging trends to watch, and how being back in person is benefitting his company and the industry as a whole. I’m continually impressed when I see folks who were once solar customers take what they learned from that (often terrible) experience and turn it into a profitable idea serving other homeowners. That’s Scott Nguyen, Harvard physicist turned petroleum engineer who saw the writing on the wall for the coming Solar revolution and decided to jump in and solve his own customer pain. I Hope you enjoy the discussion. I always love hearing from Scott, and I believe you will too.
Are you excited we’re back in person at these events? I’d love to hear from you more about what you’re looking for now in these live events since the pandemic. Is it education? Networking? After 2 years of essentially no industry gatherings, what is it that most compels you to leave home now? Feel free to email or DM me on Linkedin. I have been traveling a lot lately (actually ON a plane as I type these notes, headed to TX!). LMK where you’re headed and let’s try to meet up.
Timestamps
(3:49) The importance of face to face business
(5:16) What people didn't realize about Bodhi
(6:34) Preparing for the velocity of growth
(10:34) Creative marketing
(12:30) What Scott is excited about over the next 10 months
(13:45) The after the sale care of a client
(15:47) Wrap up
NOTEWORTHY QUOTES:
“Everyone has a pool guy or everyone has a lawn guy, everyone’s gonna have a solar guy to be able to make sure that the powerplant that they literally have on top of their roof is actually operational and delivering the value that they originally invested in.”
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.