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About the Episode:
Increasingly, it seems that corporate philanthropy (and even personal giving) are reactive rather than proactive. Today’s episode challenges that notion with an insightful look into the relationship REC Solar’s Cary Hayes has formed with Alex Honnold and his Honnold Foundation, which REC has supported for years with both cash and in-kind donations. Why does Cary believe this is a meaningful part of their annual marketing budget? Hear Cary, Alex & Nico discuss why this is an overlooked marketing line item for most companies, and consider for yourself if supporting non-profits should be more prevalent in yours or anyone’s annual budget.
Alex Honnold is best known for his daring free solo climbs, but his true passion lies in bringing clean energy to the world's most underserved communities. In a compelling conversation with Cary Hayes, President-America's at REC, Honnold shares the origin and evolution of the Honnold Foundation, a nonprofit dedicated to expanding access to solar power. By focusing on grassroots, "shovel-ready" projects, the foundation empowers local organizations to lead transformative initiatives, from cooperative microgrids in Puerto Rico to solar installations in remote African villages. Honnold’s journey—from dirtbag climber living in a van to International superstar spearheading a $50 million project pipeline—underscores the importance of starting small and prioritizing tangible impact over perfection.
Following the Hayes/Honnold conversation, host Nico Johnson expands on this vision in a 1:1 with Cary reflecting on the solar industry’s unique opportunity to amplify its influence through philanthropy. Cary shares insights from REC Solar’s collaboration with the Honnold Foundation and explores how partnerships like these align corporate innovation with community resilience. Nico challenges the solar sector to move beyond profit-driven mindsets, arguing for a mission-first approach that redirects resources toward high-impact projects. Together, they discuss the power of storytelling, collaboration, and leadership to inspire a more sustainable and equitable future.
It’s time to put our shoulders to the plow, align our resources with our mission, and drive meaningful, community-focused change. We all have a role to play in creating a more sustainable and equitable future.
NOTEWORTHY QUOTEs:
“The projects the Honnold Foundation funds are the most useful, the most on the ground. It’s like helping the people who are most affected by climate change and helping them in a way that’s good for the environment, good for them. It’s like them helping themselves. It’s like the community organizations coming up with projects that they think will have the biggest impact for their community.”
“Alex has got shovel ready projects ready to go. Doesn’t take that much money to fund them, and they’ll have a real tactical advantage.”
“Wealth only magnifies who you are. And so if you are the kind of person who wants to support and wants to give and has a philanthropic angle, then as your wealth increases, your giving increases.”
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
Our Platinum Presenting Sponsor for SunCast is Chint Power Systems America!
CPS America is the #1 supplier of 3-phase string inverters for Commercial & Industrial and Utility-Scale projects with more than 8 gigawatts of inverters installed on 20,000+ sites around the nation!
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 15 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.