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About the Episode:
No matter how you think about marketing your product or service in clean energy in 2025, your marketing plan is incomplete until you have nailed down your events schedule!
Attending the right event(s) sets the stage for networking, collaboration, innovation, and ultimately business growth. That’s why nailing your events strategy (and budget) is critical. Most of you have already gotten your head around the MAIN events (RE+, ACP, Intersolar), but are you clear on what else is happening that you should have considered?
In this episode, Nico Johnson unveils the top [mostly clean] energy events every company should have on their radar this year. If you’re a marketer managing budget, this is especially for you as we’ve included our team’s comprehensive guide to ALL THE EVENTS we are tracking in N. America (and more than a handful around the world too!)
Nico also shares actionable tips to maximize your presence at these events, from leveraging live podcast stages to showcasing your team’s brilliance and innovation with in-booth video interviews. Plus, hear about exciting plans as SunCast celebrates 10 years of leading conversations in the clean energy space.
Curious about which events made the cut? Tune in to find out and learn how to make 2025 your most impactful year yet.
Don’t forget to grab a free, comprehensive “cheat sheet” of all the clean energy events we’re tracking at mysuncast.com/2025events
NOTEWORTHY QUOTEs:
“These events are experiential marketing as it best, because you’re bringing all these people in to experience not just your new products, but your team and your culture, and to interact in a one on one and a one to group basis, so that they can build the one thing that is so hard to build online, and that is trust.”
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
Our Platinum Presenting Sponsor for SunCast is Chint Power Systems America!
CPS America is the #1 supplier of 3-phase string inverters for Commercial & Industrial and Utility-Scale projects with more than 8 gigawatts of inverters installed on 20,000+ sites around the nation!
We are grateful for our GOLD sponsor:
Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 15 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.