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About the Episode:
Knowing when and why to invest in patents can be a game-changer for your startup. But what’s the right strategy to ensure your intellectual property is truly protected? And how do you know WHEN is the right time to take this crucial step?
Patent attorney Russ Krajec brings more than two decades of experience to bear in this insider's perspective on navigating the treacherous world of Intellectual Property Rights. Russ, an attorney by trade, is also an author and angel investor who has dedicated his career to transforming the traditional patent approach. He specializes in helping startups safeguard their innovations while unlocking maximum market potential.
In this Flashback Friday, we revisit a timeless discussion about:
The common mistakes founders make with patents
The importance of timing in the patent process
How to align your intellectual property (IP) strategy with your business goals
The insurance policies that can help startups enforce their hard-won IP rights
There are HUNDREDS of insightful gems like this one in our back-catalogue of over 700 episodes dating all the way back to 2015 here on SunCast. We’ve covered topics on just about every aspect of building a durable business in clean energy, so we hope you’ll explore more of our past episodes!
Thank you for investing in the one thing that’s truly priceless, your time.
I’d love to hear from you, what other topics are you looking for?
Hit us up podcast@suncast.me
Helpful RESOURCES:
Listen to the full episode
Connect with Russ Krajec:
Check out BlueIron IP:
NOTEWORTHY QUOTEs:
“There’s actually insurance policies out there that are designed for startup companies, designed for small entities to give them that wherewithal to enforce their patents or enforce their trade secrets.”
“A patent will cost you about $50,000, that’s a $50,000 bet that you’re making on your product.”
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 15 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.