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About the Episode:
Kristan Kirsh, SVP of Global Marketing at Nextracker, shares from her deep global marketing expertise, highlighting the company's massive achievements in the solar tracker sector, including the 1 year anniversary of Nextracker becoming an IPO and the shipment of over 90 GW of trackers worldwide. Her insights underscore marketing's critical role in advancing renewable energy through customer focus, storytelling, and diversity. Additionally, she discusses Nextracker's philanthropic efforts with organizations like Green Empowerment. Kirsh's approach demonstrates how strategic marketing, coupled with a dedication to sustainability, fuels business success and creates meaningful impact.
From Gold to Sun by Nextracker
Nextracker CEO Dan Shugar: Solar panel efficiency has gone way up while costs have come down
Check out Ep 2 with CCO of Nextracker, Marco Garcia
Check out Ep 39 with CEO of Nextracker, Dan Shugar
Check outEp 652 with Andrea Johnson, Executive Director of Green Empowerment, who further discusses their partnership with Nextracker
Key Takeaways:
Customer Feedback = Innovation: Nextracker’s approach to marketing emphasizes the critical importance of engaging with customers to capture feedback and integrate it into sales and product strategies. Products like the NX Horizon XTR, designed for extreme terrain, demonstrate the company's commitment to meeting customer needs through listening and adaptability.
Aligned Marketing and Sales: Kirsh has focused on a cohesive approach to the marriage between marketing and sales. These two teams can often be at odds, but the Nextracker team has proven they can work with synergy, and it has been a key driver in the company's growth and market penetration. They achieved one of the most successful IPOs in 2023, as noted by none other than Jim Cramer!
Storytelling is a Fundamental Marketing Tool: Kirsh firmly believes narrative converts complex products into relatable and compelling ideas customers and stakeholders can understand. From naming a product to how it’s presented to customers, every element is mapped out with meticulous detail to compel the customer to make a decision.
NOTEWORTHY QUOTE:
“Solar, wind, renewables, clean energy, battery technology, EVs, mobility, the whole entire ecosystem of the clean energy economy affords a very long and fruitful career path for many people that want to do meaningful work.”
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Please visit https://www.mysuncast.com/sungrow
Speed up PV installations for lower LCOE with TrinaTracker and improve overall system value with optimized compatibility using Trina Solar’s industry-leading modules and the TrinaPro utility-scale or C&I Solutions. Please visit https://www.mysuncast.com/trina
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.