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“We Took the Risk” is an award-winning book written by Tom Weirich that dives into the personal stories of leaders in the renewable industry, traits they share that make them successful, and their individual superpowers that make them unique. During the personal accounts in this book, the history of the renewable industry is told in a way that keeps readers excited to turn the page.
In our latest episode, Nico interviews Tom to discuss the importance of personal branding and the vital role marketing plays in the renewable energy industry. Weirich shares his experience writing the book, and how he uses his marketing skills from his corporate experience in his personal endeavors. Pick up tips on how to weave relevant professional and personal experience in the industry to make your own personal unique mark.
One of the best takeaways of this episode is the idea of paying it forward. Tom shares his commitment to mentoring someone in the industry every week. He encourages others to make a little time to do the same in their own ways, as it not only helps newcomers to the industry (whom we need desperately), but also builds a network of support that can benefit everyone. There hasn’t been a more important time to invest in each other's ventures.
“We all succeed or go down.”
Listen to learn how the power of personal branding can differentiate individuals in the industry. Johnson and Weirich both emphasized the importance of having a calling card, whether it's a book, a podcast, or a newsletter. By creating something that showcases an individual's expertise and ideas, each person has the opportunity to stand out and make a name for themselves outside of their corporate brand.
Finally, Weirich talks about the significance of understanding the traits needed for professionals in the industry, and how his book highlights those traits through the stories of executives who made an impact in the renewable energy industry. He stresses the need for resilience and leadership, and how the industry needs individuals who embody those traits to continue to evolve.
Join us on this listening journey to walk through the importance of paying it forward, standing out in a crowded industry, and embodying the traits needed to make a difference and succeed in renewable energy.
BOOKS MENTIONED AND RECOMMENDATIONS:
NOTEWORTHY QUOTEs:
“We have significant, incomparable issues that you all are facing, let’s work together on solving those issues, right? I think many will agree. We can’t switch on renewables overnight. There’s just no way. However, we need to approach the conversation saying listen, natural gas, coal, it’s such a valuable resource, let’s figure out how to keep it valuable, right? And how to also approach things from a more practical perspective by integrating renewables in day to day work.”
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.