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I fondly remember circa 2018 (when I first debuted the Know before you go episode) I was barely at Episode 112, and I interviewed Andy Klump for the first time in my hotel room at the Hilton Anaheim! Here we are 4 yrs and >400 episodes later, and this Pre-conference episode feels as important as ever!
Each year, I try to curate the collective wisdom of 5 of my favorite industry thought-leaders (who somehow carve out time before the show to spend 10min with me) and deliver it to you as a sampling of the how/when/why/where and what to do leading up to, during and AFTER the show!
In today’s episode:
Danielle Danko, Sr. Director of Marketing for RE+ speaks to the Rebrand (what, it’s not SPI??) and all the fun festivities they have in store for you (yes, they rented out the entire Angels stadium y’all!)
Tom Weirich, Head of Marketing for EDPR North America, shares his Top 10 tips for getting a positive ROI out of a tradeshow when you’re sending a team
Michelle Davis & Sylvia Leyva-Martinez, of Woodmac’s N.America solar team, give an update on the recently released Solar Market Insights report, and how their analyst team is preparing for SPI (er, I meant RE+...)
Kristan Kirsh, VP Global Marketing at Nextracker, shares her hard-won insights on how to maximize both the Exhibitor experience and the sales team results!
And, lastly, I chime in with some tips from Drew Michener, a client who runs a SME in Utah taking much of his leadership team to the show this year - what’s his plan, and how will he optimize the effort? Oh, I also give a brief rundown of the fun after-hours activities I’ll be engaged in.
It’s an insight-packed hour that I hope you’ll queue up BEFORE you go to Anaheim (or at least, on your flight there.Oh, and DON”T forget to order biz cards…even if you have to pay $30 to express ship them to the hotel like I have done every year - yes I keep forgetting till the very last minute!
How do YOU maximize your ROI for one of the largest solar tradeshows on the continent? What will Your strategy be this year?And, perhaps more importantly, have you left time in your schedule for serendipity…like swinging by Booth 438 (the PowerUp Media Zone) to say Hello to ME in person!? ;-)
See you in a week #SolarWarrior!
Connect with Michelle Davis on LinkedIn and Twitter
Connect with Sylvia Leyva-Martinez on LinkedIn
Follow Wood Mackenzie on LinkedIn and check out its website.
Download the US Solar Market Insight report Executive Summary: US Solar Market Insight
Request an invitation to Wood Mackenzie’s RE+ Breakfast Briefing: Wood Mackenzie at RE+ 2022
Thanks again to this week's sponsor, helping keep the podcast FREE to you!
SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
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ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 16-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.