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Today's guest, Doug Pierce, is Director of Sales for Sungage Financial, a platform I know many of you use to offer financing to your resi & commercial customers. We get insight from Doug on what’s trending for 2022 and where he sees opportunity for growth, as well as the lightbulb moment for him in his sales journey with most customers.
If you haven’t heard Doug’s take on financing before, I’d recommend you queue up our Great Debate from last year, (episode 375 of SunCast) or, even better, go over and watch it on our Youtube channel where you can watch Doug duke it out with 2 other powerhouse speakers on the topic of “What is the best residential finance solution.”
I hope you enjoy these “live from” series of Tactical Tuesdays. We have more coming from BNEF and other live events on Nico’s travel schedule from the year.
Timestamps
(3:20) First asset backed solar loan
(4:21) The importance of the in person element of business
(5:30) What surprises people most about the Sungage product & business
(6:45) Why didn't zero interest leans exist before?
(7:02) Where's the money being made?
(7:29) Does the dealer fees get increased?
(8:13) What happens when the Feds start to raise rates?
(10:26) What fundamentals has stayed the same during the pandemic?
(11:39) Keeping communication tight
(12:31) The most impact on residential solar the rest of 2022
(13:48) A battery only loan
(14:52) Wrap up
THE GREAT SOLAR DEBATE VIDEO:
NOTEWORTHY QUOTES:
“I think the supply chain issues are here to stay for a while from what you can see. So I think ultimately, it means we need to be as a sales industry, upfront with our consumers to let them know timelines are going to shift and set that expectation early. ”
“That might be the most obvious and understated ah-ha moment for me in the last six months. That the idea that we are needlessly hampering the sales process by locking two pieces of the sales cycle together as a financial transaction. And it can be separated.”
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SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.