We'd love if you'd leave us a 5 ⭐ rating & review and it's never been easier: www.ratethispodcast.com/suncast
It’s good to be back in-person at events!
Just a few weeks ago (Feb 2022), I was live interviewing at the RE+NorthEast Trade Show in Boston, Mass, and it was, in a word, amazing. I LOVE in-person interviews! The quality of the interaction really can’t be matched, even if I am not able to have all my notes and extra ‘research’ tools at my sneaky disposal “in the background”.
When I asked my friend, Antenna Group EVP of Cleantech Jake Rozemaryn, if he’d be open to a discussion about the trends they are tracking for 2022, he responded with “would you like to interview one of our new VPs instead? She’s a real deal expert and speaks more clearly than I do” (i may be embellishing a little on his text. haha). Enter Nadia Pabst, VP of the newly created Public Affairs Practice, a notable expansion of Antenna Group who is so well known for Marketing and PR. From storage to solar fleets to self driving vehicles, Nadia brings a surprising breadth of experience and subject matter expertise to the political acumen clients would expect from a Public Affairs expert.
So, what’s the difference between Public Relations and Public Affairs? How does that change the picture for the client and the industry? I’m glad you asked! In this Tactical Tuesday episode, Nadia explains how Public Affairs takes a holistic perspective of clean energy entrepreneurship, grid sustainability, and policy to promote and secure real growth in this fast moving industry.
Special thanks to the folks at RE+ for setting aside a dedicated room for us at the show to be able to accommodate interviews. There will be more forthcoming like this from the RE+NE show, so make sure you’re subscribed to the podcast!
Face to face vs digital meetings (3:19)
The importance of Public affairs (5:18)
Velocity in 2022 (10:41)
A look into the future (12:34)
Wrap up (13:40)
NOTEWORTHY QUOTES:
“Looking at marketing and public relations. At the end of the day, you need to be holistic and look 360 degrees in the landscape in which you’re operating and say at any given moment, I can be written out of the market by poor policies or a very distant policy decision that has unintended consequences that impacts my business.”
“When I think about velocity in 2022, what really comes to mind is the ways in which policymakers and regulators are looking at the future of distributed energy resources.”
Thanks again to this week's sponsors, helping keep the podcast FREE to you!
SUNGROW focuses on integrated energy storage system solutions, including PCS, lithium-ion batteries and energy management system. Pleae visit https://www.mysuncast.com/sungrow
To integrate Yotta's next generation distributed energy storage technology into your project, please visit https://mysuncast.com/yotta.
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20 minutes on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.