Can we just agree that authenticity and empathy are worthy buzz words? Rain Bennett is a movie maker, an author and a public speaker….well, actually, we should add Emmy-nominated producer and TEDx speaker. And every time, through every channel, he gets your attention with authenticity and empathy because that’s what matters to people. He’s built a career on storytelling and I’ve brought him on the show today to talk about why that matters to your professional development.
In a world dominated by “six-second stories,” how do you stand out???
In his recent TED Talk, “You Don’t Get Hired for Your Expertise,” Rain breaks down how to not get caught playing the wrong game, and he does this in a very personal and compelling way.
Everyone’s contribution to the world is unique, each one of us has an advantage. Rain tells the story of how Mike Tyson, discouraged that the “great” heavyweight boxers have vertical advantage and longer reach, found his unique advantage in the bob and weave technique that propelled him to Champion. Comparing yourself to others in your industry and competing without leaning into (or understanding) your core skills often creates a scarcity mindset. We talk about holding on to moments of success as a way to build confidence and staying clear-headed and focused on your true and critical part of the puzzle.
Rain is an accomplished film producer and storyteller, and every presentation he gives is engaging and memorable. But how does he do it? How does he grab our attention and hold it until the message is clear?
This episode highlights his field-tested approach.
It’s so good he’s distilled it into a book, but guess what, the book isn’t out yet! Luckily you have SunCast and can listen to it instead, but I’m sure you’ll want to pre-order “Six Second Stories” or pick it up next week when it’s available (see link below).
Watch the TEDx talk that sparked this discussion: No One Hires You For Your Expertise | Rain Bennett | TEDxRaleigh
Read Little Excavator to your kids! Read it for yourself.
Meanwhile, you should connect with Rain on LinkedIn, Twitter, and especially TikTok (if you’re that hip!)
Follow Six Second Stories on LinkedIn and check out Rain’s website.
And, if you’ve only got time for the highlights, check out the Tactical Tuesday episode.
BOOKS MENTIONED AND RECOMMENDATIONS:
ABOUT THE HOST OF SUNCAST:
Nico Johnson is the creator and host of SunCast, consistently rated a top solar podcast in the clean energy sector. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is an Investor, Executive Coach, and 15-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy.
You can connect with Nico Johnson on Twitter, LinkedIn or email.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry -> grab 20min on Nico's calendar and discuss whether having him as Your personal coach might be the right next step.