In Today's Tactical Tuesday we spend 15 minutes diving into the reality of deregulated markets with Jesson Bradshaw of Energy Ogre. Most of us in the US do not have choice when it comes to who powers our homes. But in Texas, and a handful of other deregulated states, energy is as competitive as telecom services. Much like the airline industry and natural gas, deregulation can bring lower prices to the consumer. But there's still no Priceline for powering your home. At least not yet. The information can be hard for the consumer to understand and therefore, hard for them to make well informed choices. Energy Ogre aims to educate the consumer so they can, in fact, choose an energy plan that it is in their best interest.
Jesson talks about how "light handed" regulation in states like Texas helps lower the barrier of entry to new ideas, projects and companies. Not only does that mean a chance to offer a revolutionary service or product to the community, but when it's done right, it can also yield big job markets. Cloud based data is also leveling the playing field and smart meters bring fair and accurate billing to the customer. This episode is a crash course in working in deregulated markets. Listen now, because if you don't live in one yet, you might soon!
This content is a PREVIEW of a longer interview with Jesson, which will be released later in November. Be sure to subscribe to our podcast and our newsletter so you can hear the whole conversation. You won't want to miss it.
If you’ve been second-guessing your work decisions or maybe trying to reconsider how you "fit" in the renewable energy industry and would like to just talk about it with me - hit me up -> grab 20min on my calendar.
Resources:
Follow Energy Ogre on LinkedIn and check out their website.
You can connect with me, Nico Johnson, on Twitter, LinkedIn or email