Welcome back, #SolarWarrior
The solar industry has a marketing problem. While a lot of good work is being done, and covering millions of rooftops with clean energy harvesting solar panels, the fact is the vast majority of these clean power generators are tucked away up on a roof or out in a field away from the public view.
Today we hear from an entrepreneur who cut his teeth in product marketing for one of the most well-known brands in the world, and now he’s turned his sights toward helping fix the branding and visibility problems inherent in solar projects.
Craig Merrigan and his company, Spotlight Solar, have created one of the most beautiful solar products you’ve ever seen. But don’t take my word for it, Nextera’s subsidiary Florida Power and Light have installed hundreds of them around that state to demonstrate their commitment to clean sustainable energy. Today we’ll hear from Craig about what it means to “make solar visible”.
And in case you’ve missed it, our inaugural SunCast Virtual Summit was amazing, but you can check out all the past live sessions at www.suncastsummit.com
Remember you can always find me on Twitter, LinkedIn or email and you can get the resources and learn more about how to find Tim or his recommendations on the SunCast Blog.
Thanks to our podcast sponsors for continuing to help make this content free to You!
IF you have stuck Commercial Solar projects, you really should consider how they can help:
Learn more by clicking on their respective company links.
Resources
Connect with Craig on LinkedIn
Follow Spotlight Solar on Twitter and check out their website
Transcripts for SunCast are available through Thisten
Frost Science and Bayfront Park in Miami
Books mentioned
Crossing the Chasm - Geoffrey A. Moore