Welcome, SolarWarrior!

In these crazy times of high stress with the stock market and global economies retrenching, there are two types of entrepreneurs, those who will wait and see, storing up cash, laying off staff, and hunkering down to weather the storm, and there will be those who take massive action to position and propel themselves into a new level of operational excellence and customer service when we eventually pull out of this economic tailspin.

Which are you?

For the month of April, I’m going to be bringing you a mix of inspiring entrepreneurs from with in our Cleantech and Clean Energy sectors, as well as subject matter experts from digital marketing, ecommerce and beyond to help you contextualize and actualize your plans for the coming 12 plus weeks of uncertainty.

So to kick things off, I’ve asked my friend Pamela Wagner to join me to guide us through a discussion about the often mystical world of paid advertising, in particular, Google Ads.

Pamela worked on the Google Ads team before branching out on her own to form Ajala Digital, a creative agency based in Europe that helps companies around the world with their digital marketing strategy and implementation. Pamela has been honored as a Forbes 30 under 30, and is one of my go-to experts when it comes to digital marketing and remote work strategies. I know you’re going to get a ton out of this episode, so make sure you have somewhere to take notes!

If you love this episode, then you should check out the nearly 250 additional founder stories and startup advice at www.mysuncast.com. You’ll notice there that we have some exciting Live events happening as well, for those of you who haven’t been following along on LinkedIn. We are now going live every Wednesday on LinkedIn Live, bringing SunCast guests back into the studio to cover how they’re thriving in this current business environment.

In fact, this Wednesday we’ll be hosting today’s guest, Pamela Wagner, and we’ll be touching on many of the topics we didn’t have time for here, so I hope you’ll carve out time at 11am PDT on Wed Apr 8th. You can register on our homepage, or you can follow me on LinkedIn to get notified when we’re live!

Thanks to our podcast sponsor for continuing to help make this content free to You!

IF you have stuck Commercial Solar projects, you really should consider how they can help:

Extensible Energy

Resources

Connect with Pamela on LinkedIn

Follow Ajala Digital on Twitter

Check out the Ajala Digital website

Need help with Paid Ads? Check out Pamela’s website

Secrets of a successful entrepreneur: Hult alum Pamela Wagner makes Forbes top 30 under 30