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Welcome back, Solar Warrior. If you are unfamiliar, we call this Flashback Friday, and it’s my way of giving you a glimpse back at something we did recently that I think you should have a listen to. Whether it’s content from one of our many live events (Like the Podcast Lounge at SPI!), or perhaps a replay of older archived episodes that have gotten thousands of downloads, or just a glimpse at what was published on the podcast during the week.
I had the honor of sitting down with the Chief Operating Officer of Energetic Insurance, Jeff McAulay, and the Executive Vice President of Energy and Infrastructure Group of Live Oak Bank, Jordan Blanchard, to discuss a recurrent barrier in the Commercial & Industrial solar industry: unrated small organizations.
They highlighted their collaborative business model, some background on why is it that they joined forces to address this problem, and things to consider from the perspective of a solar C&I developer who wants to kick off their project, but lacks a secure funding source to make it happen. This interview, rather than being sales-driven, underlined the educational importance of these companies to express that the capital is there for C&I developers to make those unrated deals happen.
If you are struggling with your marketing strategy, you are in luck! Today's episode is from our SPI Podcast Lounge where we had a Marketing Agency Roundtable with the best and the brightest in the solar marketing industry: Deborah Knuckey from Kiterocket, Mike Casey from Tigercomm, Keith Zakheim from Antenna Group, and Lauren Glickman from RenewComm. We talked about the tips, tactics, strategies, and ways that you can (and should) take your marketing to the next level as we look into the 2020.
Resources
Connect with Jeff and Jordan on LinkedIn.
You can connect w/host, Nico Johnson, on Twitter, LinkedIn or email
I hope you’ll take advantage of my current Coaching and SunCast Guild offers - have you checked them out?
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IF you have stuck Commercial Solar projects, you really should consider how they can help:
Learn more by clicking on their respective company links.
About the Host of SunCast:
Nico Johnson is the creator and host of SunCast, a regular conversation with Solar Industry professionals who are leading in emerging solar markets. The content of the show is geared towards listeners looking for insights on where the markets are headed, how to position themselves or their companies, and what today's market leaders do to stay ahead of the pack.
Nico is a 10-year veteran of the solar industry, having led development in the US and Latin America for global companies like Trina Solar and Conergy. He served as a Peace Corps volunteer in Guatemala and is considered one of the market's leading experts on solar PV expansion in the region.
Nico can be reached on Linked In https://www.linkedin.com/in/nickalus