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Welcome to Episode 143 of SunCast with Luis Morales!

Luis Morales has been involved in growing the Latam and Caribbean solar market for nearly a decade, having run Latam for Enphase and dominating markets like Puerto Rico & Mexico.

Today we hear his insights into the common mistakes he sees when entering new markets.

Resources:

Connect with Luis on LinkedIn

Emerging Markets Are Too Small… and Other Fallacies That Aren't Helping Your Business by Luis Morales

Books Mentioned:

Start with No - Jim Camp 

Zero to One - Peter Thiel

Good to Great - Jim Collins

Mindset - Carol Dweck

Why Nations Fail - Daron Acemoglu & James Robinson

Finding Ultra - Rich Roll